The University emerged runner up after Masaryk University — (Czech Republic) – FakeScape, Middle East Technical University — (Turkey) – Kiz Basina, Xavier University – Ateneo de Cagayan (Philippines) – I AM MINDANAO, thereby defeating Haigazian University Lebenon, Lithuania Christian College International University, ABTI American University of Nigeria (AUN) and Lagos State University Nigeria, most of whom were defending champions.
In an email to participating teams, the Programs Project Manager, Paige M. Blair stated that, “The variety, insight, and creativity of the campaigns this term were beyond impressive and made judging quite difficult. All schools are commended for the innovative ways they positively impacted their local communities.”
BUK’s campaign was themed “HeartUmight,” and it focused on ethnic based hate speeches as a bane on our collective unity and source of other divisive tendencies with a view to inspiring at risk youths and the silent majority into countering such narratives online.
Speaking, the Faculty Coordinator of the program, Dr. Nura Ibrahim, who is also the Head of the Department of Information and Media Studies said, “We are glad we made impact and got recognized for the impact we made. Our long term aims were clearly mapped out from the outset and our vision is to create an online inclusive society where culture and diversity is unified.”
Also speaking, Dr. Muhammad Danja the Staff Adviser for the campaign and also a lecturer with the Department expressed enthusiasm about future of the campaign. “As a build up on our previous effort, we were able to look inwards and design ba campaign that will make impact, stand firm and scale up in line with the overall goal of the challenge, that was why we were able to defeat Haigazian and ABTI American University who were actually defending champions this term so I am optimistic we shall emerge finalist in our next outing.”
On his part, the team lead, Muhammad Dahiru Lawal a 300Level Student of the Department of Information and Media Studies explains that, “In planning our strategy for the Campaign, we discovered that apart from religious based hate speeches, ethnic based hate speech are basically the most dominant in our online trails as indicated by our research, hence we decided to design a campaign that is unifying.”
He further said that, “we had hoped to make the finalist but at least we made a difference by winning in our own way. This is not the end of the road.”
Facebook Global Digital Challenge, is geared towards making a social impact on internet behaviour especially as it involves posts and comments considered violent, debasing and inflammatory by the receiving party.
As at the end of the Fall 2018 term, the P2P Challenge has been implemented over 695 times at over 400 universities in 75 countries and 40 U.S. states. P2P has generated over 200 million combined online and offline impressions since its inception in spring 2015.