BUK Emerges Top in Global Digital Challenge, Gets Facebook Honorable Mention – PRNigeria News

BUK Emerges Top in Global Challenge, Gets Honorable Mention

Bayero University (BUK) has emerged top four among in the just concluded Fall 2019 Peer-to-Peer: Facebook Global Digital Challenge.

The University emerged up after Masaryk University — () – FakeScape, Technical University — () – Kiz Basina, Xavier University – Ateneo de Cagayan () – MINDANAO, thereby defeating Haigazian University Lebenon, Christian International University, ABTI of (AUN) and State University Nigeria, most of whom were defending champions.

This season, the top three teams be presenting their campaigns at the end of March 2020 in , to a panel of senior leaders, policymakers and guests.

In an to participating teams, the Programs , M. Blair stated that, “, , and creativity of the campaigns this term were beyond impressive and made judging quite difficult. are commended for the innovative ways they positively impacted their local communities.”

BUK’s campaign was themed “HeartUmight,” and it focused on based speeches as a on our collective unity and source of divisive tendencies with a to inspiring at risk youths and the silent majority into countering such narratives .

As runner up to the finalists, BUK’s HeartUmight got a honorable mention from Facebook and a $ Facebook to continue scaling their online.

Speaking, the Faculty of the program, Dr. Nura Ibrahim, who is also the of the Department of and Studies said, “We are glad we made impact and got recognized for the impact we made. Our term aims were clearly mapped out from the outset and our is to create an online inclusive where and is unified.”

Also speaking, Dr. Muhammad Danja the Staff Adviser for the campaign and also a with the Department expressed enthusiasm about future of the campaign. “As a build up on our previous effort, we were able to inwards and ba campaign that will make impact, stand firm and scale up in line with the overall goal of the challenge, that was why we were able to defeat Haigazian and ABTI American University who were actually defending champions this term so I am optimistic we shall emerge finalist in our outing.”

On his part, the , Muhammad Dahiru Lawal a 300Level Student of the Department of Information and Media Studies explains that, “In our strategy for the Campaign, we discovered that apart from religious based hate speeches, ethnic based are basically the most dominant in our online trails as indicated by our , hence we decided to design a campaign that is unifying.”

He further said that, “we had hoped to make the finalist but at least we made a difference by winning in our own way. This is not the end of the road.”
Facebook Global Digital Challenge, is geared towards making a impact on behaviour especially as it involves posts and comments considered violent, debasing and inflammatory by the receiving party.

The Challenge is by Facebook and managed by EdVenture Partners (EVP).

As at the end of 2018 term, the P2P Challenge has been implemented over 695 times at over 400 universities in 75 and 40 . states. P2P has generated over 200 million combined online and offline impressions since its inception in 2015.

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