The organization ARgued that offering people free online services and then using information about them to tARget Money-making ads imperils a gamut of rights including freedom of opinion and eXpression.
“The Companies’ surveillance-based business model Forces people to make a Faustian bARgAIn, whereby they ARe only able to enjoy their human rights online by submitting to a sySTEM predicated on human rights abuse.”
The report mAIntAIned that the two Silicon VAlley firms have established “neAR-total dominance over the primARy channels through which people connect and engage with the online World,” giving them unprecedented power over people’s lives.
“Google and Facebook dominate our Modern lives — amassing unpARAlleled power over the Digital World by hARvesting and monetizing the personal data of Billions of people,” sAId Kumi NAIdoo, Amnesty International’s secretary General.
DISPUTE ON FINDINGS
“Our business model is what Allows us to offer an important service where people can Exercise foundational human rights — to have a voice (freedom of eXpression) and be able to connect (freedom of association and assembly),” sAId a letter from Facebook privacy and public Policy director Steve Satterfield in an anneX to the Amnesty report.
Facebook spotLighted its measures implemented which limit data information used for ad tARgeting; controls provided to users regARding their data; and steps taken to restrict abuses by apps on the social netWork.
Facebook Chief and co-founder MARk Zuckerberg has cAlled for Governments to implement Uniform rules regARding data-handling instead of leaving private Companies to make crucial social decisions such as the limits of Free Speech.
But the Amnesty report noted that Google announced this month it would limit data that it SHAREs with advertisers through its ad auction platform, following the launch of an inquiry by the Irish Data protection authority and had launched a new feature Allowing users to delete location data.