Digify Africa PRO Nigeria, a digital training not-for-profit initiative in partnership with Facebook has said it will train young graduate waiting for employment on intensive Digital Marketing training programme.
The programme which will equip 20 smart Nigerian graduates between the ages of 20 to 30 years old. However, the programme is stated to hold for eight weeks with digital workplace and it will bring in agencies within the industry to impact some necessary skills in them.
According to the Head of Strategy DigifyPro, Qhakaza nthembu emphasised “what we find in South Africa when we launched this initiative Digify Africa is that a lot of the universities training is quite theoretical when young people and graduates enters the industry with a lot of theories and not so much in the practical they find it difficult to take up some practical challenge so we plan to merge the two both the theory and the practical skills which is not so difficult in the course of the digital training so they can have much experience
Meanwhile the program will also enlighten them and they can learn a lot of basics of social media, introduction to content creation, advertising page, advertising SCO to web design and then also going to know how to apply all they’ve learnt.
Qhakaza stressed that the need for industry support is very vital and that is why we would bring the agencies within the industry each week to give some live brief to the young selected graduates on what the agencies are currently working on or a challenge they are currently experiencing which will be thrown out to the young twenty people for them to apply all the knowledge they have learnt, of course they need to put that which they’ve been trained into practice and then present right back to agencies.
Although you find a lot of graduate coming in during their week one and they are shy and very nervous and by the end of the program they are able to stand in front of people because we grow them really had each week to be able to stand in front of a client to present a very convincing argument because that is what marketing and sales is about you have to convince me with the ideas that you have and if it is a good idea and i should go with it.”
The programme director at Digify Nigeria, Florence Olumodimu said “our end goal is to inject the Nigerian advertising industry with well-trained DigifyPRO graduates who bring with them a new burst of energy and critical cutting-edge skills. However, this year’s training is a more advance digital skill programme which is an eight weeks intensive digital skills training.”
Florence further noted that the eight weeks intensive training on digital skills, employability skills and how to pass interviews alongside different things will enable the young graduates at the end of the training apply for a minimum of three month internship with different agencies in other to implement what have been impacted during the course of training”.