The bright yellow ofo bicycles came into our country fast and furious last August, but after bARely a yeAR in the United States, the app-enabled bike SHARE company announced it was downsizing its presence in more than 30 U.S. Cities down to a handful.
But its 40,000 bicycles won’t Go to Waste. Already about 3,000 of its traditional pedal bikes Will be donated to Organizations in 10 different Cities, and more Cities Will donate bicycles in the coming weeks.
As to why ofo suddenly downsized after just announcing its big Goals of riding into more and more markets, it’s uncleAR. But what Worked so well in China didn’t cross over as successfully as the company had hoped. Maybe it had to do with complAInts of bike litter with the stationless bikes, or the sudden inundation of bicycles in new Cities.
Unlike lime with its new Uber backing and partnership and bird with its strong VC backing, ofo was still very much a China-based company with backers like Alibaba and other Chinese VCs. In the fight to capture more “last-mile” commuters, ofo was supPosed to introduce an e-scooter in the U.S. this Summer.