Chef Annabel Langbein is the latest of an , which has ed the names and of at least half a dozen famo Kiwis.

Foreign tists have been eploiting ’s la on verts for some , in a bid to rip off Zealanders.

Langbein sd mers h me , which sd she was quitting her job becae of a

“It’s fake. The very worst thing is that my followers and supporters e being conned and losing and powerless to stop it,” she sd on .

does not check the verts it promotes, which has meant peddlers of , conspiracies and s have been able to reach ers on the platform.

But a sd it h removed and ed ps that featu fake endorsements from Zealanders.

“We do not ow these s on our services and we take ion to remove them as as we become awe. These mers e well resourced and e sophistied cloaking to ,” he sd.

such as and collect  about their ers, including w they live and what their interests e. , tists, s and lobbyists can then pay the giants to anyone in the .

For more than a ye, a group of mers have been ing Zealand and forging endorsements for verts such as and .

A sd these mers ed across the , but the was in automated to better detect false and endorsements. He sd the employed more than 35,000 to in its , which dealt with these issues.

” The and cost to our biness f outweighs any spend or benefit as this kind of mising ,” he sd.

Annabel Langbein is wning her followers that tists e faking about her.

These mers often create , me to like legitimate sites such as the , Stuff and NZ Herald, to publish fake about how one of the is “quitting their job” after discovering the wonders of a get rich quick scheme.

 it was launching a reporting in Zealand to combat these “celebrtiy-bt s”.

The was rolled out in the , after presenter Mtin Lewis launched legal ion agnst when his name was ed in a simil . He dropped the suit when promised to dedie resource to anti- initiatives. 

’s of , Rob Leathern, t Stuff last month that the did take legal ion to stop tists when their posts were reported.

“It’s kind of a and moe we’re constantly playing,” he sd.

is asking Kiwis to report click bt vertisements on the platform.

The has faced mounting pressure to stop the spre of , s and conspiracies.

 Sacha Bon me helines last month, cing “a sewer of bitry and vile theories”.

sd that should live up to their responsibilities,” he sd.

“But he’s toty silent about what should hen when they don’t. By , it’s pretty cle they cannot be trted to regulate themselves.”

, , has been cle that it would delete accounts and their accounts once it was notified.

 “Often, we’ll beyond rejecting the ; we’ll remove the ability of the accounts and behind them to vertise with in the future,” Leathern sd.

Chef Nia Lim, , dern, brocasters Mike Hosking and Hayley Holt have also been featu in simil s.

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