Scammers target Kiwis: Annabel Langbein the latest focus for Facebook fakers |

Chef Annabel Langbein is the latest of an , which has used the names and of at least half a dozen famous Kiwis.

Foreign scam have been exploiting ’s lax on adverts for some , in a bid to rip off Zealanders.

Langbein said scammers had made fake , which said she was quitting her job because of a new

“It’s fake. The very worst thing is that my followers and supporters are being conned and losing and powerless to stop it,” she said on .

Facebook does not check the adverts it promotes, which has meant peddlers of , conspiracies and have been able to reach users on the platform.

But a said it had removed and blocked pages that featured fake endorsements from New Zealanders.

“We do not allow these scams on our services and we take action to remove them as as we become aware. These scammers are well resourced and use sophisticated cloaking to ,” he said.

such as Facebook and collect  about their users, including where they live and what their interests are. , scam artists, governments and lobbyists can then pay the tech giants to target anyone in the .

For more than a year, a group of scammers have been targeting New Zealand and forging endorsements for adverts such as skincare and .

A Facebook spokesman said these scammers worked across the , but the company was in automated technology to better detect false news and endorsements. He said the company employed more than 35,000 to in its , which dealt with these issues.

” The damage and cost to our far outweighs any spend or benefit as this kind of misleading content,” he said.

Annabel Langbein is warning her followers that scam artists are faking about her.

These scammers often create fake news , made to like legitimate news sites such as the , Stuff and NZ Herald, to publish fake stories about how one of the celebrities is “quitting their job” after discovering the wonders of a get rich quick scheme.

 it was launching a reporting in New Zealand to combat these “celebrtiy-bait ”.

The tool was rolled out in the , after presenter Martin Lewis launched legal action against Facebook when his name was used in a similar scam. He dropped the when Facebook promised to dedicate resource to anti-scam initiatives. 

Facebook’s management, Rob Leathern, told Stuff last month that the company did take legal action to stop scam artists when their posts were reported.

“It’s kind of a and mouse we’re constantly playing,” he said.

Facebook is asking Kiwis to report click bait advertisements on the platform.

The company has faced mounting pressure to stop the spread of fake news, scams and conspiracies.

 Sacha Baron made headlines last month, calling companies “a sewer of bigotry and vile ”.

said that social media companies should live up to their responsibilities,” he said.

“But he’s totally silent about what should happen when they don’t. By , it’s pretty clear they cannot be trusted to regulate themselves.”

Facebook, , has been clear that it would delete scam accounts and their accounts once it was notified.

 “Often, we’ll beyond rejecting the ad; we’ll remove the ability of the accounts and people behind them to advertise with in the future,” Leathern said.

Chef Nadia Lim, , , broadcasters Mike Hosking and Hayley Holt have also been featured in similar scams.

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