4 reasons you must embrace push notifications to increase revenue – Best in Australia

Photo: Cristian Dina, Pexels.

You think of expanding your business, suddenly one idea sparks in your mind and that is none other than the mobile app technology and you want to adapt it since you want your business to excel and you don’t want a single stone to remain unturned for the sake of your success. 

But after getting a mobile app you realize that it is turning out to be a hard task for you to retain users.

When the question of app’s success comes the very segment which describes the success of a mobile app is the number of active users on your mobile app, and something which takes this journey one step ahead is the app retention on your mobile app. 

Push notifications can be a tool for the user retention, but only if you decided to proceed with certain tactics, which are mentioned herewith in this blog. Let’s read ahead and experience the difference

App retention is one of the greatest concerns every app has to deal with and needs to find out the best ways out of it in order to make your app survive the app chaos elegantly. 

Indeed there are certain aspects which must be integrated into the app during the app development process, so the app can fit in the requirements of the business and falls as an absolute fit for the users’ expectations as well.

But with so many features, functionalities, it gets more confusing for the app owners to pick the right strategy for the mobile app, which can help the mobile app from getting doomed, so to avoid the cloud of confusion, we have brought this post today, which clearly speaks that how a simple feature in your app, can help your mobile app to survive the game of the app retention…this feature is none other than the Push Notification.

Motivates users to buy products

When a customer plans to buy something from your app, but adds them in the cart and forgets to buy the product, in such scenario when you send a push notification reminder to your targeted audience so they can complete their purchase.

So with a help of simple push notification, you trigger your audience and help them to stay hooked to your services only.

Offers personalized notification

Your users have a different choices, and the different demand from the users, often lead the users to visit the competitor’s mobile app, since they feel the existing app doesn’t have anything new to serve them, so with a push notification you can easily eradicate this possibility by continuously updating your users, about any new feature or the new update which would suit their taste.

With this, you would help your users to stay engaged with your mobile app only and you can experience a much-engaging user experience.

Works on users’ psychology

When you wake up in the morning, and find a notification on your mobile app, telling you the weather forecast, you would definitely feel touched and would start to notice the app. 

This same strategy is integrated by the Facebook as well, wherein on opening the app or the web page in the morning, you are notified by a beautiful message, which states, Hi XXX, today weather will remain clear in Australia, you can enjoy the sunshine!!!, these small notifications which stay on top of your mobile app, keep reminding the users to about your app.

Now the question comes, that how to make the push notification a successful strategy???

Unfortunately push notification can be a deal-breaker or the maker for your app if you skip following the rules. The rules are quite simple and state:

Keep the content simple

When you decide to proceed further with the push notification then you must remember that your users don’t have much time to understand and act on your notification, so the very first strategy suggests, that more your content would be simple, more it would be preferred by the users. So keep the notification content simple yet engaging with some magic words, like ‘ Grab the deal’ or ‘ (name) you should not miss this deal’, by integrating the words like this, you would allow your users to use your app.

Push platform

The selection of the right platform to send the push platform is also mandatory for the successful push notification strategy. There are many push platforms in the market, such as PushWoosh and Parse to name a few, but you need to pick the most appropriate option as per your business needs.

Notifications must have the frequency

You need to understand a very common and most significant fact, that every user has a personal life as well, and you cannot disturb it with your push messages, so you need to understand that your push notification must not turn out to be an irritating factor for your mobile app, so by keeping this in mind you must set a frequency of your push messages.

Switch on/off option

When it comes to push notification, the more you allow your users to use it as per their convenience they would prefer to use it further. To make this happen, you must let the On/Off option in your mobile app, which would allow the users to set the notification-receiving as per their convenience.

Indeed push-notifications can help your mobile app to retain the users, but only if it is planned and managed with the right strategies to yield the best result out of it and can help you to make your app development a cherishing experience for your business goals.

Also, one another fact which equally matters in the success of a mobile app, and cannot be given a miss at any given cost, is the selection of the right mobile app development company for your app.

I know there are many app development companies in the app development market, and which keep on confusing you further, but you need to be sure of picking a right app development partner, which has the impressive technical experience and the technical exposure to handle your app requirements effortlessly.

If you are finding it hard to find such company for your app concept, then you must get in touch with experienced app builder such as Techugo, which has every bit of these requirements coupled with the renowned clientele list, and help your app to grow immensely.

Jason is a senior Android developer in Australia. He holds great expertise in latest and advanced Android technologies, and ensures to integrate his skills into the mobile app development process.

What do you think about it?

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Brit man, 24, plummets to his death off a cliff during night out in French ski resort

A BRITISH man has died in the French Alps after a night out with friends.

The 24-year-old’s body was discovered yesterday afternoon at the foot of a cliff after he was reported missing at 5am.

The British man died after a fall near the resort of Brides les Bains, Savoie, French Alps,
The British man died after a fall near the resort of Brides les Bains, Savoie, French Alps,
Alamy

Police believe he fell off a cliff after getting lost on his way back to his accommodation after a night in the pub.

The man, who has not been named, was staying in Brides-les-Bains, near the ski resorts of Courchevel and Méribel.

His body was discovered near Les Allues where he had been socialising for the night.

A search involving police, firefighters and mountain rescue equipped with dogs was launched and continued throughout yesterday.

His body was spotted by a helicopter crew at 4.50pm, almost 12 hours after he was reported missing.

‘FELL WHILE WALKING HOME AFTER NIGHT OUT’

A spokesman for Albertville police said: “Unfortunately the body of a man was discovered yesterday after a big search. 

“He was most probably the victim of a fall.

“We believe he was walking back from Les Allues to his accommodation in Brides-les-Bains. He departed with some other people but they became separated. 

“He was reported missing in the early hours. He was discovered not far from Les Allues. It appears he had not walked that far.

“We have no further information. An investigation into the death of the man has been opened and this will determine how he died and how far he fell. We can give no further details.

“Currently we have little information about him and are trying to establish if he was a season worker or a tourist.”

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The three-mile walk between Les Allues and Brides-Les-Bains takes about an hour-and-a-half. In the early hours of Thursday the temperature was minus three degrees celsius. 

Brides-les-Bains is directly linked by a cable-car to the famous resort of Méribel, popular with British skiers. The town was an Olympic Village for the 1992 Winter Olympics based in Albertville. 

The tragedy comes just weeks after British doctor William Reid, 25, fell to his death in the French ski resort of Avoriaz.

William, from Edinburgh, was on the fifth day of a New Year holiday with his girlfriend and his family. 

They had just enjoyed lunch and were making their way back to their accommodation. His family said he took a wrong turn and fell. Medics battled in vain to try and save him.

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Hull business woman Georgia Allenby has big, personal plans for old Ceruttis restaurant – Hull Live

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Property firm design manager Georgia Allenby’s next project is creating a new home for herself at one of Hull’s best-known former restaurants.

Famous for its fish dishes, Ceruttis closed its doors last April after 45 years.

Its closure came after brother and sister Tony and Tina Cerutti announced plans to concentrate on their other restaurant in Beverley while expanding an existing external catering business.

The property in Nelson Street was previously used by British Rail in conjunction with the operation of the nearby Humber ferry.

Now Ms Allenby is planning to turn the clock back even further by converting the building into a three-bedroom residential dwelling after buying it. It was originally built in 1813 as a family home.

Allenby

She has submitted a planning application to Hull City Council seeking permission to change its use from commercial to residential.

In a design and access statement accompanying the application, she said: “The property was originally built for residential use in 1813.

“The reason for me purchasing the property is to convert it back into a three-bedroom house, which I will occupy myself.

“The property is rich in heritage and any original or historic features, which still exist in the interior and exterior, will be kept and preserved.”

Watch: When do you need planning permission?

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Ms Allenby is the design and marketing manager at Hull-based family firm Allenby Commercial, which has acquired and refurbished a series of high profile properties in the city centre in recent years.

They include Paragon Arcade, Danish Buildings and Bayles House in High Street, the former Europa House office block at the junction of Ferensway and Anlaby Road and the multi-use Works business and leisure complex in Beverley Road.

Ms Allenby is also a director of the Hideout Hotel in North Church Side, another of the company’s recent city centre conversion schemes.

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Meet the Nigerian developer that runs free online digital skills training on Facebook and Slack

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Martha (not real name) had no choice but to stay with her sick mum in hospital, but this didn’t mean much until it was clear her stay would run into a year. For Martha, it meant placing her life on hold as she wouldn’t have time to do anything else.

However, this changed when she came across Tech Skills Hack (TSH), an open Facebook group where people get free training on diverse digital skills ranging from graphic design to data analysis to content creation.

Martha joined the group, attended training religiously, and soon discovered she could become a certified digital skills expert running her personal creative agency.

Iniobong Udoh, the brain behind TSH, would be overwhelmed by a sense of fulfillment hearing this testimonial because it is clearly fulfilling the startup’s mission.

“Tech Skills Hack is a platform dedicated to equipping Nigerians with the in-demand and futuristic digital skills to curb unemployment and help businesses scale free of charge,” she says.

Demystifying digital literacy

There is a belief that people in the tech space are a bunch of code-writing geeks. However, Udoh thinks it’s only a myth.

“The tech ecosystem is a large community that includes all digital skills, ranging from graphic design, data analysis, content creation, that has nothing to do with writing code.”

Her mission was clear; to bridge the gap that exists between employers of labour and applicants without basic skills. And she does this by compiling curated digital skills resources and sharing on the various training platforms used.

To her, “Digital skills literacy means possessing skills you need to live, learn, and work in a society where communication and access to information is [sic] increasing through digital technologies like the online platforms, social media, and mobile devices.”

If anything, Udoh’s experience as a Google Certified Android developer and a certified UX expert came in handy as she brought the startup to life in February 2019 — a year after she got the idea but was held back by funds to either rent a hub or acquire equipment for physical training.

“I had to use the available platform and it was Facebook for me. Aside from programming, we train undergraduates on basic or foundational skills like Excel, PowerPoint, Canva, Google Sheets, and social media usage.”

TSH’s offering is twofold: solving the challenge of affordable training and acquiring the basic equipment to practise – a laptop. The aim is to assist young people to acquire relevant digital skill sets via their smartphones at no fee at all. Unfortunately, it wasn’t an encouraging first outing for her.

“I felt bad when we sent out the ad inviting people to learn and the response wasn’t impressive as thought [sic], but 50 people responding to our ad was fair.”

To build trust, Udoh made the platform open for interested individuals to join instead of adding people randomly. With time, the platform would have a good number of open-minded, willing, consistent, and determined members.

Apart from Udoh who is the founder, TSH’s team includes Nzaki Ekere who doubles as the CTO and in-house developer who takes web development classes and Anthony Eyo as the digital marketer. Extra help for on-site training also comes from volunteers, some of who have gone through training on the platform.

A social enterprise

“Tech Skills Hack is a non-profit venture. We’ve been running this for 9 months and it’s been self-funded. It is not too capital intensive because I use a free platform (Facebook) and get free volunteers. I get to search top-notch courses from organisations like Google, Udemy, and Coursera for free, so we don’t pay for these courses, except with our time, because I need to go through every course before sharing them on our platform,” Udoh explains.

With no change of business model in view, Udoh affirms that TSH will retain its non-profit social enterprise status for the next two years, but it will need as much help as it can get.

“Our aim is to equip every Nigerian with a digital skill at no cost or low cost, and we would appreciate support from people to achieve that.”

In over 9 months of operation, the startup boasts of more than 1000 users on both Facebook and Slack. It has also assisted 30 budding Small and Medium-scale Enterprises (SMEs) to design logos and business cards for free. Lately, it conducted two free offline trainings in two Nigeria cities, Lagos and Uyo, in partnership with a Ghanaian tech hub, iSpace; and Directorate of Microfinance and Enterprise Development, Akwa Ibom State, respectively.

At a point when incorporating offline training is needed because online classes do not fully capture the startup addressable market, the founder admits that TSH is greatly in need of funds.

“We would appreciate financial and hub support. We need founders to allow us to use their hubs and gadgets for our trainings. We’ll also love free publicity so that more people can hear about what we are doing and get to join.”

Undeterred by challenges

Apart from funding, Udoh names trust issues as another challenge some people have because the belief is that with free trainings, the quality of content is usually bad.

She said they may not be able to change this perception, but the reviews, testimonials, and feedback received from students, who have gone ahead to get their certifications and even begin their own creative agencies, are enough motivation for the TSH team.

“I’ve lost count of the reviews and tags we get once a student learns a skill. Not only the testimonials but students using the skills they’ve learnt to better their lives and also pass down this knowledge to others is also what we use to measure our success and this we’ve been able to achieve in a short span of our existence.”

With another physical training program in the offing, the team is presently working on integrating an eLearning site with better and friendly learning features to further expand coverage.

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Twitter wants to give you more control over your conversations with its new “hide reply” feature

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Last Thursday, Twitter announced that its new options for users to “hide reply” under their tweets has been rolled out globally.

Starting today, you can now hide replies to your Tweets. Out of sight, out of mind. pic.twitter.com/0Cfe4NMVPj

The announcement, which was first made in February and started testing in early July in Canada, Japan, and the US, was discovered by Jane Manchun Wong, a reverse-engineering expert.

Twitter is testing replies moderation. It lets you to hide replies under your tweets, while providing an option to show the hidden replies pic.twitter.com/dE19w4TLtp

— Jane Manchun Wong (@wongmjane) February 28, 2019

This move is coming after Twitter reportedly tested the hiding of likes and the retweet button in its soon-to-be-released new mobile app, twttr — to help read long conversations and threads easier — in March.

This “hide reply” feature will enable users to hide any reply of their choice from the conversations they start. It can also be used to hide replies that are unrelated to the content of the tweet.

“Currently, repliers can shift the topic or tone of a discussion and derail what you and your audience want to talk about. To give you more control over the conversations you start, we tested the option for you to hide replies to your Tweets. We learned that the feature is a useful new way to manage your conversations,” Twitter said in a blog post.

Prior to this new feature being rolled out, users could only control their conversations by muting certain keywords so they didn’t show up in their notifications, or by blocking certain users.

However, with this new feature, the author of the tweets decides which replies stay and which are hidden from other users.

Aside from adding this feature, Twitter Product Lead, Kayvon Beykpour, also says that they are looking at “exploring providing even more control, such as letting you choose only specific people who can reply to your tweet.”

How to hide replies

Once a reply has been hidden, it will be replaced by a notice that says, “This reply has been hidden by the Tweet author” when viewed on the author’s timeline.

Though the hidden replies will be moved to a different page, where other users can view it. Other users can click on the ‘hidden replies’ icon on the tweet and get a list of replies that have been hidden.

Additionally, before a reply is totally hidden, Twitter will ask if you would like to block the owner of the account whose reply you hid. The person whose comment was hidden will also be able to see that the comment is no longer available.

How to unhide a reply

This feature is available on Twitter for iOS, Android, and twitter.com, but not on Tweetdeck.

Considering that Facebook and Instagram are testing the hiding of likes, it appears that social media platforms are looking to make their apps less toxic for users.

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North now offers Focals smart glasses fittings and purchases via app

North’s Focals smart glasses are the first in the category to even approach mainstream appeal, but to date, the only way to get a pair has been to go into a physical North showroom and get a custom fitting, then return once they’re ready for a pickup and final adjustment. Now, North has released its Showroom app, which makes Focals available across the U.S. and Canada without an in-person appointment.

This approach reduces considerable friction, and it’s able to do so thanks to technology available on board the iPhone X or later — essentially the same tech that makes Face ID possible. People can go through the sizing and fitting process using these later model iPhones (and you can borrow a friend’s if you’re on Android or an older iOS device) and then North takes those measurements and can produce either prescription or non-prescription Focals, shipped directly to your door after a few weeks.

The Showroom app also includes an AR-powered virtual try-on feature for making sure you like the look of the frames, and for picking out your favorite color. Once the Focals show up at your door, the final fitting process is also something you can do at home, guided by the app’s directions for getting the fit just right.

Should you still want to hit an actual physical showroom, North’s still going to be operating its Brooklyn and Toronto storefronts, and will be operating pop-ups across North America as well.

Focals began shipping earlier this year, bringing practical smart notification, guidance and other software experiences to your field of view via a tiny projector and in-lens transparent display. North, which previously existed as Thalmic Labs and created the Myo gesture control armband, recognized that they were building control devices optimized for exactly this kind of application, but also found that no one was yet getting wearable tech like smart glasses right. Last year, Thalmic Labs pivoted to become North and focus on Focals as a result.

Since launching its smart glasses to consumers, it’s been iterating the software to consistently add new features, and making them more accessible to customers. An early price drop significantly lessened sticker shock, and now removing the requirement to actually visit a location in person to both order and collect the glasses should help expand their customer base further still.

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