Facebook non-partisan, politically neutral: India chief Ajit Mohan

Facebook India Head Ajit Mohan has defended the handling of alleged hate speeches by members of the ruling BJP, saying the platform has remained true to its design of being neutral and non-partisan and acted based on inputs from various teams.

In an interview with PTI, Mohan rejected charges of Facebook India’s decisions being influenced by political leanings of individuals, saying the process followed at the platform is designed to ensure no one person can influence outcomes, let alone take any unilateral decisions.

“The content policy of team that is at the centre of all the enforcement decisions (on hate speeches) is separate and independent in India from the public policy team (that handles government relations),” he said. “It’s designed for independence.”

And the content management team is guided by only community standards. “And enforcement of that has to be objective, has to be non-partisan and neutral. I think that goes to the heart of how the platform has been designed from day one,” he asserted.

Individuals can have “points of views” or “leanings”, the “system is designed to make sure no one person can influence the outcomes,” he said.

“And so the answer is yes,” he said replying to a question on whether Facebook is a non-partisan and politically neutral entity.

The comments come amid a political storm over a report published in the Wall Street Journal last month, alleging the social media giant ignored extremist posts by ruling Bharatiya Janata Party leaders to protect its business interests in India.

According to the report, Facebook deleted anti-Muslim posts by BJP’s Telangana MLA T Raja Singh and three other Hindu nationalists only after being questioned by the paper. Facebook’s head of public policy Ankhi Das, the report said citing company employees, had opposed the deletion of the posts despite being flagged internally as breaching standards.

Facebook earlier this month banned the 42-year-old Telangana MLA, categorising him as a “dangerous individual”.

Mohan said there are no limits to respectable standard for free speech within and outside the company.

While there are people from multiple political leanings and backgrounds in the company, Facebook values people of experience in government or in public service.

“But at the same time, I think it is important to call out to you that the content policy of a team that is at the centre of all of these enforcement decisions is separate and independent in India from the public policy team here. It’s designed for independence. So the public policy team that engages with government, for example, central and state governments, is a part of my team. That is separate from the content policy team which is part of the global team,” he said.

“So, I think the point is while people can have points of view, they can have leanings, the system is designed to make sure no one person can influence the outcomes, let alone have any unilateral decision making power on this aspect. The separation in India context tells you how design is meant for independence,” he said.

Mohan said the content moderation is largely done through automated systems and human reviewers.

In dealing with complex issues such as designating individuals, especially elected officials, the content policy team comes into play.

“The public policy team does seek inputs from multiple functions and disciplines and teams including public policy team in India. That is not interference. That is the process, that is being designed to have enough local context from the local team,” he said. “But finally the decision that is taken is not taken by the public policy team.”

“So you have the opportunity in certain cases like designation, from multiple local and international teams, to provide a point of view that is by design. But it is not for them to take any unilateral decision. That still goes through the content policy team,” he said.

Facebook has over 300 million users in India, while its associate WhatsApp is the leader in messaging with over 400 million users.

In April this year, Facebook invested USD 5.7 billion to buy a 9.9 per cent stake in Jio Platforms, the digital arm of energy-to-telecom conglomerate Reliance Industries Ltd owned by India’s richest man Mukesh Ambani.

Mohan said Facebook has an impartial approach to dealing with content and that this is governed strongly by its community standards. These policies are enforced globally without regard to anyone’s political position, party affiliation or religious and cultural beliefs, he emphasised.

“That is the basis and enforcement of that has to be objective, has to be non-partisan and neutral. I think that goes to the heart of how the platform has been designed from day one. It goes to the heart of something all of us embrace, that we have to be neutral, we have to be non-partisan,” he added.

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Facebook wants to know how it’s shaping the 2020 elections — researchers say it’s looking too late and in the wrong places (FB)

Summary List Placement

Facebook was first warned in late 2015 that Cambridge Analytica was misusing data illicitly harvested from millions of Americans in an attempt to sway the 2016 US elections.

It didn’t pull the plug on the firm’s access to user data until March 2018 after reporting from The Guardian turned the breach into a global scandal.

More than two years later — and barely two months before the deadline for votes to cast their ballots in the 2020 elections — Facebook has decided it wants to know more about how it impacts democracy, announcing last week that it would partner with 17 researchers to study the impact of Facebook and Instagram on voters’ attitudes and actions.

But researchers outside of the project are conflicted. While they praised Facebook for promising to ensure more transparency and independence than it has before, they also questioned why the company waited so long and just how much this study will really bring to light.

“Isn’t this a little bit too late?” Fadi Quran, a campaign director with nonprofit research group Avaaz, told Business Insider.

“Facebook has known now for a long time that there’s election interference, that malicious actors are using the platform to influence voters,” he said. “Why is this only happening now at such a late stage?” 

Facebook said it doesn’t “expect to publish any findings until mid-2021 at the earliest.” The company did not reply to a request for comment on this story.

Since the company is leaving it to the research team to decide which questions to ask and draw their own conclusions — a good thing — we don’t yet know much about what they hope to learn. In its initial announcement, Facebook said it’s curious about: “whether social media makes us more polarized as a society, or if it largely reflects the divisions that already exist; if it helps people to become better informed about politics, or less; or if it affects people’s attitudes towards government and democracy, including whether and how they vote.”

Facebook executives have reportedly known the answer to that first question — that the company’s algorithms do help polarize and radicalize people — and that they knowingly shut down efforts to fix the issue or even research it more.

But even setting that aside, researchers say they’ve already identified some potential shortcomings in the study.

“A lot of the focus of this work is very much about how honest players are using these systems,” Laura Edelson, a researcher who studies political ads and misinformation at New York University, told Business Insider.

“Where I’m concerned is that they’re almost exclusively not looking at the ways that things are going wrong, and that’s where I wish this was going further,” she added.

Quran echoed that assessment, saying: “One big thing that they’re going to miss by not looking more deeply at these malicious actors, and just by the design, is the scale of content that’s been created by these actors and that’s influencing public opinion.”

A long list of research and media reports have documented Facebook’s struggles to effectively keep political misinformation off its platform — let alone misleading health claims, which despite Facebook’s more aggressive approach, still racked up four times as many views as posts from sites pushing accurate information, according to Avaaz. 

But political information is much more nuanced and constantly evolving, and even in what seem to be clear-cut cases, Facebook has, according to reports, at times incorrectly enforced its own policies or bent over backward to avoid possible political backlash.

Quran and Edelson both worried that Facebook’s election study may not capture the full impact of aspects of the platform like its algorithms, billions of fake accounts, or private groups.

“You find what you go and you look for,” Edelson said. “The great problem of elections on Facebook is not how the honest actors are working within the system.”

Quran also said, though it’s too early say this will happen for sure, that because it’s Facebook asking users directly within their apps to join the study, sometimes in exchange for payment, it risks inadvertently screening out people who are distrustful of the company to begin with.

“We’re already seeing posts on different groups that share disinformation telling people: ‘Don’t participate in the study, this is a Facebook conspiracy'” to spy on users or keep Republicans off the platform ahead of the election, he said. “What this could lead to, potentially, is that the people most impacted by disinformation are not even part of the study.”

In a best-case scenario, Edelson said the researchers could learn valuable information about how our existing understanding of elections maps onto the digital world. Quran said the study could even serve as an “information ecosystem impact assessment,” similar to environmental impact studies, that would help Facebook understand how changes it could make might impact the democratic process.

But both were skeptical that Facebook would make major changes based on this study or the 2020 elections more broadly. And Quran warned that, despite Facebook’s efforts to make the study independent, people shouldn’t take the study as definitive or allow it to become a “stamp of approval.”

It took Facebook nearly four years from when it learned about Cambridge Analytica to identify the tens of thousands of apps that were also misusing data. And though it just published the results of its first independent civil rights audit, the company has made few commitments to implement any of the auditors’ recommendations.

Join the conversation about this story »

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A Slice of Facebook With Your Pizza – New Marketing Strategy

pizza

Great things seem to go together effortlessly. Peanut butter and jelly, baseball and hotdogs, Lennon and McCartney – all are terrific combinations. Once again, two popular things are being paired in an effort to create excitement, entice customer participation and reinvigorate a brand. Papa John’s is teaming up with Facebook (pizza and Facebook – likely to be another winning combination) and inviting fans to create the next specialty pizza. After all, who better to create a new, delicious pie than the pizza lovers themselves? ‘Papa John’ himself will select three finalists and the highest selling creation will be declared the winner. This promotion couldn’t have come at a better time. Papa John’s marketing efforts have been somewhat sluggish lately, especially compared to one top competitor. Dominos recently launched a major advertising campaign and, at least for now, its strategy is working. After admitting its pizza was pretty awful, Dominos created a buzz around its new product and people are just curious enough to try its “new and improved” pizza. Sales have increased, but the big question remains: Will this interest last? We’ll just have to wait and see what Dominos does next. Papa John’s is taking it’s own approach to get customers involved. While the idea of soliciting input from fans isn’t original (Mountain Dew is currently holding a similar contest), I think it’s a great idea for Papa John’s. Especially because the not-so-original idea is being backed by a fairly unique strategy – the promotion is taking place entirely in Facebook. No television ads. No radio spots. Not even a direct mail piece. By taking this route, Papa John’s gets increased traffic to its Facebook page and a flood of new fans that will likely tell their friends, post comments and start discussions. This type of word-of-mouth advertising is a powerful vehicle and it’s the reason why so many companies create a Facebook page. On another note, I can only imagine how little this promotion is costing Papa John’s. With Facebook being more popular than – well, anything right now – its likely the company is reaching every relevant demographic through this single medium. When the three finalists are selected, the new pizza creations will undoubtedly be heavily promoted. Will Papa John’s expand its efforts beyond Facebook at that point? Who knows? It may not need to – especially judging by the number of entries already submitted just a few weeks into the contest. The idea of three new pizzas may entice just enough curiosity to get people to try each new pie. And again, as with Dominos, only time will tell if interest lingers long enough to have a real lasting impression. Granted, such a promotion may not work for equipment, but there are certainly ways to incorporate some of the basic principles into any marketing campaign. Maybe you give customers the opportunity to name your newest piece of equipment. After all, everyone has a great idea from time to time – give them a chance to have fun and be creative! How could you make this concept of customer involvement work for your company? Also, what are your thoughts on Papa John’s strategy to promote solely in Facebook – risky or brilliant? What other products would be highly successful in this arena?

The post A Slice of Facebook With Your Pizza – New Marketing Strategy appeared first on B2B Advertising, Marketing & Public Relations | IRONCLAD Marketing.

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Suicide remains leading cause of death for those aged 10 to 29 in S’pore

There were a total of 400 reported suicides in Singapore in 2019, up from 397 in 2018, Samaritans of Singapore (SOS) said in a release in Aug. 3, 2020.

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Suicides increased across most age groups

Most age groups registered a slight increase in the number of suicide deaths in 2019.

Deaths as a result of suicide dropped to 8.00 per 100,000 Singapore residents from 8.36 in 2018.

Suicide remains the leading cause of death for youths aged 10 to 29.

Notably, the number of suicide deaths amongst those aged 20 to 29 years remains highest compared to all other age groups.

20 to 29 years old group vulnerable

In 2019, 71 youths aged between 20 and 29 years took their own lives.

Suicide accounts for about one-third of all reported deaths in this age group.

Seeking help

Of those who revealed their age, youths between 20 to 29 years old accounted for approximately 17 per cent of total calls attended to on the 24-hour hotline, and making up for about 37 per cent of Email Befriending clients.

In particular, the number of calls from this age group rose to 4,124, up from 3,396 calls in the previous fiscal year ending March 2019.

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Problems encountered

Through interactions with clients, SOS observed that these individuals often cite issues with romantic relationships, difficulties coping with one’s mental health and struggles managing challenging situations as contributing factors that led to their acute distress.

In a survey recently conducted by SOS to understand the community’s perception towards suicide, one in three in the 20 to 29 age group, responded that they will not consider contacting others for help when they are emotionally overwhelmed.

Stigmatising beliefs around suicide emerged as a common barrier to seeking help for this group.

The fear of embarrassment, being judged, along with the sense of hopelessness that nothing will help, were prominent reasons that surfaced in the survey findings.

A total of 2,497 respondents participated in the survey, of which 580 were aged 20 to 29.

Gasper Tan, Chief Executive of SOS, said: “While the rise in calls is an encouraging sign that youths are recognising the importance of their mental health and need for early intervention, the high number of suicide deaths in this age group is concerning.”

“Much more remains to be done as a community to further understand and address the issues that may prevent our youths from seeking help”.

Highlighting the integral role of advocacy in recent years, he added: “As the lead agency in suicide prevention, SOS will continue to harness these efforts, drawing on the strength, support and network of the community in our programmes and outreach”.

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SOS text-based service introduced

The launch of SOS’ text-based service, SOS Care Text, has been brought forward in recognition of the hesitation of calling the hotline for some individuals in distress or contemplating suicide and their preference for another option through text messaging.

Referring to the increase in the number of calls into the 24-hour Hotline and emails during the Circuit Breaker period, Tan said: “During these trying times, it is crucial that SOS is able to readily provide an alternative form of emotional support while catering to the changing communication preferences of the community.”

Respondents to the SOS survey had also indicated text-based services as the most preferred platform to seek help, reflecting the timely introduction of this offering.

About SOS

Samaritans of Singapore (SOS) is a secular, non-profit suicide prevention centre.

Established 1969, SOS has developed into a professionally run and managed organisation that adopts a holistic approach to suicide-related topics, focusing on prevention, intervention and postvention, an intervention conducted after a suicide for loved ones and friends.

With the mission to be an available lifeline to anyone in crisis, SOS offers emotional support to people in crisis, thinking of suicide, or affected by suicide.

All information shared with SOS is treated as confidential and people can choose to remain anonymous.

Top photo via Unsplash

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NASA Mulls Next Steps for Boeing’s Starliner Astronaut Taxi After Shortened Test Flight | Space

It’ll be a little while before we know if the next flight of Boeing’s new will carry astronauts.

On Dec. 20, 2019, Starliner launched on an uncrewed mission called (OFT), which was designed to demonstrate the capsule’s ability to fly NASA astronauts to and from the International Space Station (ISS). Boeing has been contracted by NASA’s Commercial Crew Program to do just that, as has SpaceX.

OFT was supposed to last eight days and feature an autonomous docking with the station. But Starliner suffered a shortly after liftoff and got stranded in an orbit too low to allow a rendezvous with the ISS. The reusable capsule ended up zooming around Earth by itself for 48 hours, then coming down for a picture-perfect landing in New Mexico’s White Sands Missile Range on Dec. 22.

The original plan called for OFT to be followed by a crewed demonstration mission to the ISS. And that option is still on the table, despite the issues with December’s flight, NASA Administrator Jim Bridenstine Tuesday (Jan. 7).

“NASA is evaluating the data received during the mission to determine if another uncrewed demonstration is required. This decision is not expected for several weeks as teams take the necessary time for this review,” Bridenstine wrote. 

“NASA’s approach will be to determine if NASA and Boeing received enough data to validate the system’s overall performance, including launch, on-orbit operations, guidance, navigation and control, docking/undocking to the space station, reentry, and landing,” he added. “Although data from the uncrewed test is important for certification, it may not be the only way that Boeing is able to demonstrate its system’s full capabilities.”

Bridenstine also announced that NASA and Boeing are forming a joint team to investigate Starliner’s timing anomaly and figure out how to make sure it doesn’t happen again. 

“Once underway, the investigation is targeted to last about two months before the team delivers its final assessment,” the NASA head wrote. He added that Starliner is currently being transported from White Sands to Boeing’s facilities on Florida’s Space Coast, where the capsule will be examined in even greater detail.

The latest big Commercial Crew contracts were awarded in 2014. Boeing got $4.2 billion to finish development work on Starliner and fly six operational, crewed ISS missions. SpaceX got $2.6 billion to do the same with its Crew Dragon capsule.

Crew Dragon aced its version of OFT, the uncrewed , in March of last year. SpaceX is now gearing up for a crucial in-flight test of the capsule’s emergency-escape system, which is . If that test goes well, Crew Dragon would be pretty much cleared for Demo-2, a test mission that will fly NASA astronauts Bob Behnken and Doug Hurley to and from the ISS.

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Hepatitis Day: Nigeria Still Lacks Access To Adequate Care For Carriers

This is the insight of the Nigerian government approach to the treatment of Hepatitis carriers.
#HepatitsB #Nigeria #NigerianGovernment

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UN suspends humanitarian services in North East Nigeria

person truck

The United Nations in Nigeria has paused the United Nations Humanitarian Air Service rotary operations in the Northeast.

This according to them is to establish the facts surrounding a shooting incident during a UN aircraft approach to Damasak, Borno State where one of the UN helicopters sustained bullet holes to the body of the air craft.

This halt in humanitarian services will be for an initial period of one week to allow the UN officials engage with government partners and conduct a new risk assessments for each helicopter location.

#UN #humanitarianservices #NorthEast

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