Girl, 4, mistaken for toddler due to rare disease affecting just 30 people worldwide – Mirror Online

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A four-year-old girl is often mistaken for a toddler due to a rare disease affecting just 30 people worldwide.

Violet Cocking still wears clothes designed to fit an 18 month old – and is only a few inches taller than her four-month-old sister, Ada.

Mum Charlotte Cocking, 32, was concerned about her size from birth, but says medics were unable to find a cause for two and a half years.

But after months of turmoil, a genetic test revealed Violet from St. Ives, Cornwall, had microcephalic osteodysplastic primordial dwarfism type 1 – a genetic condition inherited from both parents.

Charlotte and her husband Robert, 43, unknowingly carried the dwarfism gene which meant Violent inherited the same defective gene from both.

Ada

Charlotte, who is a bartender said: “People assume Violet is a toddler so when I tell them her real age, they look at me with a very confused expression.

“Violet has settled well into reception but requires extra support – she has a really good friend called Willow who looks out for her.

“She is 3ft 8in, a foot taller than Violet, which is a pretty average height for a four-year-old but their height doesn’t stop them from being the best of friends.”

Violet was born at 36 weeks yet she looked smaller than ever and weighed 2lb 15oz.

Charlotte added: “She was kept in NICU as she was unable to feed and could only stomach 50ml of milk a day – the equivalent to a double shot in barmaid terms.

“As the months passed, she barely grew, and I became very concerned that she was wearing newborn clothing at six-months-old.

“She wasn’t much bigger than a pint glass at three-months old.

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“Even now she wears specially made shoes which are a size two and a half for babies.

“But periodically she was fine, we had genetic and blood tests with the NHS but the results were never abnormal – but I knew something was wrong.

“I researched the living hell out of her characteristics – she had curved fingers and puffy feet along with a really small head.

“Dwarfism always popped up in a search, but I assumed I was being daft until we had another test that involved a saliva swab from me, Rob and Violet, when she was two and a half.

“We were over the moon to finally a diagnosis that revealed she has a rare form of an already rare form of dwarfism.”

The couple discovered a charity called ‘Walking with the Giants’ who have a specialist genetic team that has diagnosed five other children with Violets condition in the UK.

All

There was a 50 per cent chance Violet would be a carrier like each of her parents and a 25 per cent chance to not have the condition.

Violet is still currently reaching all her milestones and despite her development being delayed, she did learn how to walk seven months ago.

Charlotte said: “I can’t help but feel like I wasted the first year of Violet’s life obsessing with what is wrong with her.

“I feel guilty, but I was desperate to get an answer which is when I came across the charity Facebook group.

“I can’t thank them enough for their support and it is nice to be able to speak to other parents who have children with a rare form of dwarfism.

“We don’t know what to expect for the future, but she is very lucky as other children with this condition are known to be severely disabled.

Babies

“Violet isn’t a typical child, but she is smart and funny – she is mentally three-years-old.

“Her speech is behind and can be hard for others to understand and she can only walk a short distance in places where she is familiar with.”

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Charlotte feared her second daughter Ada, now four months, may have the same condition but a Chorionic villus sampling at 11 weeks confirmed she was born without.

She adds: “I was a nervous wreck waiting for the results with Ada, as we wouldn’t be able to cope with another disabled child.

“It was great when they said she was unaffected and already Ada is almost as big as Violet.

“But that doesn’t stop her from being the best big sister and she always bringing Ada her toys.”

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How to Promote a Flash Sale on Facebook and Instagram : Social Media Examiner

Do you run flash sales? Wondering how to promote your flash sale on social media?

In this article, you’ll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook.

Why You Need a Different Approach for Promoting a Flash Sale

Everyone loves a flash sale. Limited-time offers and short-term sales can be effective ways to inject revenue into your online store, especially around prominent days in the marketing calendar.

Most flash sales last for 24 hours or less; therefore, the campaigns promoting them are also short-lived. Maximizing performance within such narrow timeframes requires a different campaign management approach than for longer campaigns.

Here’s how you can maximize your efforts to drive your campaigns further and make your ad spend work harder.

#1: Create a Facebook Event for Your Flash Sale

Creating a Facebook event for your flash sale allows you not only to add all of the important details about the event but also create organic reach by customers marking they’re “attending” or “interested.”

Additionally, Facebook’s algorithm is likely to show your event to people who might be interested as indicated by their social activity, which extends your reach even further.

More importantly, people who mark themselves as attending or interested will receive a notification about content or updates to the event and a reminder when the event is due to start.

Discover the best social media marketing strategies from the world’s top experts! Don’t miss this event!
SALE ENDS
January 7th!

#2: Run a Pre-Launch Reach Campaign With Ads on Instagram and Facebook

Running a promotion announcing your flash sale ensures potential customers will see it. Using paid ads on Facebook and Instagram is vital in today’s pay-to-play market. You’ll not only increase exposure and build conversation about your upcoming sale but also prime your Facebook pixel.

Priming your pixel means you’re warming up Facebook. If you build engagement and extend your reach before you launch your flash sale, Facebook will know exactly who’s ready to buy because of their activity and engagement in the run-up. You’ll be building a warm audience you can retarget (as discussed a little later).

In a nutshell, this initial priming—thanks to the pixel—will put your product in front of people who are already interested in the sale. With no extra cost to you, this will reduce CPA (cost per acquisition) and increase your ROAS (return on ad spend). This is a smart application of ad technology.

Here’s an example of an announcement ad for a flash sale:

Normally, when setting up Facebook ads for eCommerce, you would choose the Conversions objective because it’s likely to achieve the highest ROAS. It’s also training your pixel to go after the customer who’ll buy from you. In the process, it also allows Facebook to learn about your ideal customer.

This is great for people who are in the buying phase. When you run conversion ads, you’re effectively removing a piece of the pie; you’re going after quick wins with people who buy. But with flash sales, customers may look a little bit different. For instance, they may have thought about buying from you but were waiting for a sale, or they needed an added incentive to get them to cross the finish line.

When you’re promoting the flash sale in the run-up, you want to set up a Reach campaign. This will let you reach a larger audience and therefore more prospects.

To create this campaign, simply select Reach as your campaign objective. Target your ad to your following or a cold audience that may have similar product interests. To illustrate, if you own a children’s clothing store, you can target people who are parents or who have an interest in a similar brand.

#3: Count Down to the Sale With Organic Posts on Facebook and Instagram

About 5–7 days before your flash sale, begin sharing daily countdown posts on Facebook and Instagram. Plan your posts a few weeks in advance to give yourself time to think about how you’ll drive organic engagement. It’s a good idea to schedule your posts to avoid missing a day.

Create 5–7 posts that clearly call out your sale. Be sure to include the date and how many days there are to go, as in the example below:

When creating these posts, consider using engagement hooks such as “tag a friend who NEEDS to know about this sale,” or “Comment below with what you’re thinking of buying.” These are quick and easy ways to build your social engagement and organic reach. More importantly, you’re building a custom audience of people who have recently engaged with your page, which you can then retarget via your ad campaign on the day of your sale.

In addition to these feed posts, both Facebook stories and Instagram stories can provide more organic exposure. Alongside your countdown posts, share 2–3 daily story posts of your products. Include the flash sale reminder, date, and savings on featured products. Rather than simply sharing the sale discount, you’re contextualizing the discount on real products, helping customers visualize their savings.

Get Expert Social Media Marketing Training!

Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts.

Sale ends Tuesday, January 7th, 2020.

Another way to use the Stories features to promote your flash sale is to share live content of yourself talking about your brand. This can work if you’re the face of your brand, or as a way to introduce yourself as the face behind the brand. You could also ask your employees to share their excitement about your sale.

Describe to your audience how this is your biggest sale yet, and how you’re excited to offer customers this opportunity to buy the products they’ve had their eye on for a while. You’ll be generating buzz about your sale and connecting with your customers. Giving a sneak peek into who you are and why you’re doing this is a fantastic way to build a relationship with audience members.

#4: Run Instagram and Facebook Ads via a Conversions Campaign on the Day of Your Flash Sale

When you’re ready to go live with your flash sale, I recommend setting it up as a Conversions campaign. By running a Conversions campaign, you’re telling Facebook you want conversions. Don’t run your campaign for adds to carts, landing page views, engagement, and so on, because this is what Facebook will deliver.

Set Your Budget

For campaigns that run for less than 24 hours, I recommend using a lifetime budget for the best results. To do this, toggle Campaign Budget Optimization (CBO) on and select Lifetime Budget from the drop-down menu.

Alternatively, you can edit this in the Budget & Schedule section at the ad set level.

Lifetime Budget is the most sensible setting. If you were to use a daily budget for a 6-hour campaign, Facebook wouldn’t spend more than 25% (6 ÷ 24) of the budget you specified so you’d have to take that into account.

More importantly, Facebook’s pacing algorithm (which optimizes delivery to get the best results available for your budget) isn’t designed to optimize daily budgets for shorter periods.

Target Ads to Your Warm Audiences

Once you’ve set up your campaign, you can create a number of ad sets to test your audience success rate and measure which audience targeting performed best.

Because you’ve been running your flash sale warm-up campaign, you can now set up several ad sets targeting different audiences. These should include:

If you set up your naming conventions correctly (as in the example below), you should instantly be able to see which ad set is performing best.

Choose Accelerated Delivery

Keep in mind that Facebook’s pacing algorithm can take some time to calibrate itself in the beginning. This clearly isn’t ideal if you want your campaign to start with a bang. In this case, use Accelerated Delivery. Selecting this option will disable the pacing algorithm altogether and enter you into as many auctions as possible.

Be careful, though; while this improves delivery and helps to gather data, it can also drive up costs. It might even spend your entire budget before the campaign is over.

You should always have a plan for monitoring results and reacting appropriately in various scenarios.

Some businesses choose to announce flash sales on the day of the sale. On its face, this approach seems to make sense. However, announcing the sale at least 1 week before will give you sufficient time to generate buzz around the offering.

Start by creating an event on Facebook and encouraging your audience to like, share, and comment. Also post organic content through a series of countdown posts and share Facebook and Instagram stories talking about what will be offered in the flash sale and emphasizing that stock levels are limited.

You’ll then want to run a pre-launch ad to promote your flash sale to your following or a cold audience that may have similar product interests.

Finally, on the day of the launch, run an ad for the duration of your flash sale using the optimization techniques discussed above.

Remember that your pre-launch efforts will frame your flash sale launch. If you nail the pre-launch, you’ll have your customers primed and ready for your sale. This will dramatically increase your conversion rate and you’ll see a much higher success rate.

Discover the latest tactics and master social media marketing in 2020! Don’t miss this event!
SALE ENDS
January 7th!

What do you think? Will you follow this plan to promote your next flash sale on Facebook and Instagram? Share your thoughts in the comments below.

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Woman gives birth to quintuplets after 16 years of childlessness

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It is the joy of every woman to be called a mother after marriage. for many that expectant joy could become instantly traumatic when the fruit of the womb isn’t forthcoming after years of marriage.

For 44-year-old Mrs Susan Egenti, her joy knew no bounds when she delivered quintuplets after 16 years of marriage. She was delivered of the babies at the Federal Medical Centre, Jabi, Abuja.

Mrs Susan Egenti an indigene of Nando, in Anambra East Local Government Area of Anambra State was delivered through a caesarean section on November 6, 2019. The quintuplets three boys and two girls were still in the Intensive Care Unit (ICU) of the hospital when our reporters visited on Thursday afternoon, though the nurses looking after them said they were hale and hearty.

They stated that four of the babies were born healthy, measuring the average weight of a newborn, except one who was underweight and was weighed 1.9 Kg. Speaking to Daily Trust on Saturday on her hospital bed, Mrs Egenti said within her 16 years of marriage, she had taken all medical options (except IVF) to get a baby but to no avail until she had the quintuplets.

She said she resorted to traditional/herbal remedies to conceive a child but that was also futile, leaving her in perpetual despair. She described the birth of her babies as an enormous blessing from God as it was her first and only pregnancy since she got married in 2003. “I have been married since 2003 with no children, not even to get pregnant and have a miscarriage. Every time we attend a child dedication either in our church or elsewhere, I always come home crying, praying for the day God will have mercy on me and grant me the fruit of the womb.” She narrated that the birth of the babies almost took her life as she underwent two different operations, after the delivery, to stop the internal bleeding she suffered.

She stressed that the last operation one left her in a coma for about five days. Mrs Susan who lives with her husband in a room self-contained apartment in Utako village says she sells plastic containers while her husband manages a small chemist at Jabi park.

According to her, she has spent all her meagre resources on medical expenses and as such, they are left with nothing to cater for the five children, calling on Government and philanthropic Nigerians to assist them.

Her husband, Mr Emmanuel Nnamdi Egenti, who also spoke to our reporters at his one-bedroom accommodation in Utako village, an urban slum in the heart of Utako District, expressed joy over the birth of his quintuplets, saying even during their years of childlessness, they had never given up, but rather, put their hope in God, as there was nothing he could do.

However, he said they were yet to pay for the hospital bills even though the babies have been discharged but their mother is very ill and can’t even stand on her feet. He prays for the government’s intervention to enable then take care of the babies, adding that they would not be having any more babies in the future.

“We are grateful to God for what he has done for us. He has proven that He is the one and only true God, who answers prayers of those who call on Him,” he said, stressing that the because they were poor, the prospect of looking after the children in terms of feeding, clothing, education and healthcare was so bleak that their joy at having the babies was almost, immediately, turning into despair and despondency.

Dr. Tochukwu Nwoye, the medical doctor who led a team of doctors that carried out the operation, was not on seat when our reporters visited the hospital. The new mother of five who couldn’t hide her despair on how to foot the bills and subsequently take care of her new bundle of joy was kept in a semi-private ward away from her babies as she was still recuperating from the operations.

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Woman Gives Birth To Quintuplets After 16 Years Of Childlessness – YabaLeftOnline

person

It is the joy of every woman to be called a mother after marriage. for many that expectant joy could become instantly traumatic when the fruit of the womb isn’t forthcoming after years of marriage.

For 44-year-old Mrs Susan Egenti, her joy knew no bounds when she delivered quintuplets after 16 years of marriage. She was delivered of the babies at the Federal Medical Centre, Jabi, Abuja.

Mrs Susan Egenti an indigene of Nando, in Anambra East Local Government Area of Anambra State was delivered through a caesarean section on November 6, 2019. The quintuplets three boys and two girls were still in the Intensive Care Unit (ICU) of the hospital when our reporters visited on Thursday afternoon, though the nurses looking after them said they were hale and hearty.

They stated that four of the babies were born healthy, measuring the average weight of a newborn, except one who was underweight and was weighed 1.9 Kg. Speaking to Daily Trust on Saturday on her hospital bed, Mrs Egenti said within her 16 years of marriage, she had taken all medical options (except IVF) to get a baby but to no avail until she had the quintuplets.

She said she resorted to traditional/herbal remedies to conceive a child but that was also futile, leaving her in perpetual despair. She described the birth of her babies as an enormous blessing from God as it was her first and only pregnancy since she got married in 2003. “I have been married since 2003 with no children, not even to get pregnant and have a miscarriage. Every time we attend a child dedication either in our church or elsewhere, I always come home crying, praying for the day God will have mercy on me and grant me the fruit of the womb.” She narrated that the birth of the babies almost took her life as she underwent two different operations, after the delivery, to stop the internal bleeding she suffered.

She stressed that the last operation one left her in a coma for about five days. Mrs Susan who lives with her husband in a room self-contained apartment in Utako village says she sells plastic containers while her husband manages a small chemist at Jabi park.

According to her, she has spent all her meagre resources on medical expenses and as such, they are left with nothing to cater for the five children, calling on Government and philanthropic Nigerians to assist them.

Her husband, Mr Emmanuel Nnamdi Egenti, who also spoke to our reporters at his one-bedroom accommodation in Utako village, an urban slum in the heart of Utako District, expressed joy over the birth of his quintuplets, saying even during their years of childlessness, they had never given up, but rather, put their hope in God, as there was nothing he could do.

However, he said they were yet to pay for the hospital bills even though the babies have been discharged but their mother is very ill and can’t even stand on her feet. He prays for the government’s intervention to enable then take care of the babies, adding that they would not be having any more babies in the future.

“We are grateful to God for what he has done for us. He has proven that He is the one and only true God, who answers prayers of those who call on Him,” he said, stressing that the because they were poor, the prospect of looking after the children in terms of feeding, clothing, education and healthcare was so bleak that their joy at having the babies was almost, immediately, turning into despair and despondency.

Dr. Tochukwu Nwoye, the medical doctor who led a team of doctors that carried out the operation, was not on seat when our reporters visited the hospital. The new mother of five who couldn’t hide her despair on how to foot the bills and subsequently take care of her new bundle of joy was kept in a semi-private ward away from her babies as she was still recuperating from the operations.

Source: Daily Trust

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Early, quality antenatal care can reduce birth of preterm babies

sports ball

A medical expert, Dr Gbemisola Boyede, Consultant Paediatrician and Founder of “Ask The Paediatricians Foundation”, an NGO, stressed the need for early and quality antenatal care to reduce complications affecting preterm babies.

Boyede disclosed this in an interview with News Agency of Nigeria (NAN) in Abuja on Sunday, in commemoration of the World Prematurity Day, annually celebrated on Nov. 17 to raise awareness on preterm birth and concerns of preterm babies and their families worldwide.

The theme for 2019 World Prematurity Day celebration is “Born Too Soon: Providing the right care, at the right time, in the right place.’’

Preterm babies, also known as premature, are babies born before the start of the 37th week of pregnancy.

A 2018 World Health Organisation (WHO) report states that premature birth is a leading cause of death in children under the age of five worldwide and may lead to health issues with long term health problems that may affect the brain, lungs, hearing or vision.

According to the medical expert, the day is set aside to increase awareness on preterm births, as well as deaths and disabilities due to prematurity and the simple proven cost effective measures that can prevent it.

She said “it is important to prevent prematurity because of the difficulties babies go through to survive. The most important strategy is essential and high quality antenatal care.

“Experienced mothers, don’t do ‘too-know’ and wait unti last trimester before registering for antenatal care because each pregnancy is different. Early registration will help doctors to pick out high risk pregnancy that needs more specialist care.”

She explained that mother’s age, multiple gestation, excessive maternal activity/stress, infections and substance abuse are some of the risk factors that may lead to preterm birth.

She added that acute or chronic maternal illness, abnormalities involving the womb, detachment of the placenta, low economic status, black race, previous preterm birth, abnormal trauma/surgery are other risk factors that could contribute to preterm deliveries.

The paediatrician noted that most preterm babies’ organs were not fully matured and had sub-optimal function, hence they often encounter difficulties in adapt ing to life outside the womb.

“ These problems are also related to the degree of prematurity, the more preterm the more the likelihood of problems. Some of these problems are early and some could be long term,’’ she said.

She noted that some of the early difficulties of preterm babies may include birth asphyxia with hypoxia (inadequate oxygen) especially to the brain, jaundice, poor control of body temperature, low blood sugar, infections, bleeding in the brain.

According to her, poor growth, learning disability, behavioral disorders, hydrocephalus (big head), epilepsy, cerebral palsy, hearing and visual impairment, intellectual disability and increased risk of child abuse and neglect were possible long term complications.

Boyede stressed the need for antenatal care in high risk pregnancies and their deliveries in hospitals to access specialists and appropriate care for mothers and babies, which would enable them to manage challenges that might arise.

She added that “preterm babies, especially the very small ones born less than 32 weeks, must be managed in hospitals neonatal intensive care and placed in incubators.

“They will be managed by paediatricians until they are fit to be left alone with the mother.”

She, therefore, advised mothers with preterm babies to ensure regular follow-up visits at the hospital, maintain excellent care and hygiene in the home environment, regulate temperature by wearing appropriate clothing, feed according to paediatrician’s directives.

Boyede encouraged pregnant women to ensure they receive Tetanus Toxoids (TT) immunisation, anti-malaria, iron and vitamin supplements, use insecticide treated bed net and avoid smoking and alcohol.

She called on government to invest more in newborn intensive care resources, which would promote access to better care.

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Another 3-day sale in UAE this weekend

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The three-day will offer discounts of up to 70 per cent across dozens of stores.

The Galleria Al Maryah Island in Abu Dhabi is hosting a massive three-day shopping sale from Thursday, October 31 to Saturday, November 2. 

The three-day will offer discounts of up to 70 per cent across various stores.

According to its website, shoppers can find amazing offers from popular brands such as Debenhams, & Other Stories, H&M, River Island, Victoria’s Secret, Sephora, Massimo Dutti, Bershka, Stradivarius, Pull & Bear and many others.

Here’s the full list of offers:

& Other Stories: Buy 2-get-1 free on selected items

1915 by Seddiqi & Sons: Up to 40 per cent discount

American Eagle: Buy-1-get-1-free & 40 per cent off selected Items

Annabelle’s: 25 per cent off all items

Armani Exchange: 30 per cent off selected items

Art Hub: 20 per cent off on workshops

Ascots & Chapels: 4 Duke shirts & 1 tie for Dh1,095

Aspinal of London: 25 per cent off selected items

Bath & Body Works: Buy 1-get-1 free on selected items / Buy any candle for just Dh39

Bershka: 40per cent off selected items

Boggi: 25  per cent discount on Fall Winter Collection

Boulevard Boutique: 10-30 per cent off selected items

CH Carolina Herrera: 30-50 per cent off selected items

Charlotte Tilbury:

1) Save Dh190 when you buy Charlotte’s Hollywood Bestsellers Bundle worth Dh765

2) Free engraving service / complementary “quick trick” / free transformation when you spend a minimum of Dh500

Christian Louboutin: 30 per cent off selected items

Claire’s: Buy-1-get-1-free on selected items

Coach: Up to 40 per cent ff selected items

COS: Buy 2-get-1 free on selected items

Damas: 30 per cent discount on selected items

Debenhams: Buy-1-get-1-free on the latest fashion and home collections

1) Coast: Buy-1-get-1-free on selected items
2) Evans: Buy-1-get-1-free on selected items
3) Burton: Buy-1-get-1-free on all items

Decathlon: 25 per cent off selected items

Desigual: 50 pr cent off on all items

DKNY: Up to 50 per cent off selected items

Dr Nutrition: Buy 2-get-1 free

Ecco: 30 per cent off selected items

Etoile la Boutique: 30-40 per cent off selected items

Etude House:

1) Get a free lip patch and play stick 101 Pencil with any purchase of Better Lips Talk Lipstick
2) Buy-1-get-1-free on selected items
Eyezone: 30 – 50 per cent off selected items
Gant: Up to 50 per cent off selected items
Gap: Up to 40 per cent off selected items
GC: Up to 40 per cent off selected items
Godiva: 30 per cent off selected chocolates & promotional bundles

H&M:
1) Up to 50 per cent on selected items
2) Buy 3-get-3 free on selected items

Havaianas: Up to 50 per cent off selected items

Hour Choice: Up to 30 per cent discount

Ivy Clothing: Up to 60 per cent off selected items

Jimmy Choo: 40 per cent off selected items

Jumbo: Promotional offers on selected items

Just Kidding: 25 per cent online cashback voucher on full priced items

Justice: Buy-1-get-1-free on selected items

Kenzo: Up to 50 per cent off selected items

Kid’s Puzzle: Up to 50  per cent off selected items

Kiko Milano: 30-70 per cent off selected items

La Senza: Buy-2-get-3 free

Lanvin: 30 to 50 per cent off selected items

Lovisa: Bundle and promotional offers on selected items
MAC Cosmetics: Get a free pouch with minimum purchase of Dh250

Magrabi Optical: 25 per cent off selected items

Massimo Dutti: 30  per cent off selected items

MaxMara: 30 – 50  per cent off selected items

Milano: Buy-1-get-1-free on selected items

Miss Selfridge: Buy-1-get-1-free on selected items

Molton Brown: 25-50 per cent off selected items

Monki: Buy 1-get-1 free on selected items

Mothercare: Buy-2-get-1-free on all fashion and selected home and travel items

MUJI: Up to 50 per cent off selected items

Next: Buy-1-get-1-free on selected items

Nstyle International: 15 per cent off all services and products

NYX: Buy-1-get-1-free on selected items

Okaidi: 40 per cent off selected items

One Piece Concept: 50 per cent off selected items

Penhaligon’s: 25 per cent off selected items

Pottery Barn: Save Dh20 on every Dh100 you spend on wide range of furniture & accessories

Pottery Barn Kids: Save Dh20 on every Dh100 you spend on wide range of furniture & accessories

Pull & Bear: Up to 70  per cent off selected items

River Island: Buy 2-get-1 free on selected items

Roger Vivier: 50 per cent off selected items

Rose Poudre:

1) Free detoxifying treatment for scalp for every wash and blow-dry or wash and air dry service.
2) Mani / pedi service for only Dh130
3) Buy-1-get-1-free wash and blow-dry for only Dh200
4) All organic hair treatments only Dh120
5) Buy-1-get-1-free Goldwell hair treatment for only Dh300

Sacoor Brothers: Up to 70 per cent off

Salsa Jeans: 35-50 per centoff selected items

Sephora: Up to 40 per cent off selected items

Steve Madden: Spend Dh349 get Dh75 voucher, spend Dh99 get Dh100voucher, spend Dh499 get Dh150 voucher

Stradivarius: 30 to 50 per cent off selected items

Strass Haute Couture: 10  per cent discount on Readymade Abaya & 25 per cent discount on our Jalabeya collection

Sunglass Hut: Up to 50  per cent off selected items

Swarovski: Purchase from select collections and get 50% off on the 2nd item from that collection

The Toy Store: 15 per cent discount on all items

Thrifty Car Rental: 50 per cent discount on tariff rates

Tory Burch: 30 – 50 per centoff selected items

Tumi: 25 – 50 per cent off selected items

Urban Male Lounge: 15 per cent off all services and products

Victoria’s Secret: 50 per cent discount on selected lines

Villeroy & Boch: 25 – 75 per cent off selected items

Vision Express: Up to 70 per cent off selected items

West Elm: Save Dh20 on every Dh100 you spend on a wide range on modern furniture, home furnishings & decorations

Women’s Secret: Up to 50 per cent off selected items

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How reality TV is changing the way we consume fashion

BBC Image copyright MissPap
Image caption Queen of the Island Amber Gill

There were two big winners of ITV2’s Love Island this year. Amber Gill, the contestant who won the show, and Boohoo, the online fast fashion retailer who signed her.

In June, while the Islanders were flirting their way to celebrity in the Mediterranean sun, Boohoo overtook its long-term rival Asos to become the most valuable seller of clothing for the UK’s youth. It is now worth £3.1bn to Asos’s £2bn.

And it’s widely thought that brand collaborations with popular ex-Love Island stars are believed to be largely responsible for this success.

The first collection of Love Island winner Amber Gill with Boohoo-owned label MissPap, which dropped today, has reportedly helped drive annual sales to £1bn for the first time.

Boohoo acquired MissPap in March before announcing Amber as the official face of its relaunch, in a deal worth a reported £1m.

Even before the collection was revealed. Amber had been promoting the brand on her social media channels to her 2.8m followers. Since the announcement in September, her posts have generated a buzz around Amber’s “inclusive” collection which has attracted early shoppers to the website.

Boohoo chief executive officer John Lyttle commented in a press release: “Amber is a perfect fit for the MissPap brand and we are delighted to have her on board.”


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Maisie Alice, 20, is a Birmingham university student who cites social media and reality television as two of the main motivators for buying from fast fashion companies.

“A lot of my outfit inspiration has come from social media,” she says. “What motivates me most to shop with particular brands is the price, and TV shows like Love Island which collaborate with them.”

Maisie has already bought clothes from a collection from the Boohoo brand PrettyLittleThing, endorsed by the second-placed Love Island contestant, Molly-Mae Hague. It was “a great use of marketing because I probably wouldn’t have bought a lot of the collection if I’d only seen it [on the website],” she says.

“Knowing her name is attached to it definitely makes me feel more inclined to buy it.”

Celebrity editor of Grazia Magazine, Guy Pewsey argues that the appeal of using ex-Islanders over more notable celebrities, is that they are more relatable to their target demographic.

“I think consumers have woken up to the fact that when they see Gigi Hadid endorse a dress it will not look as good on us as it will on her,” he says. “Amber is a real woman, she feels authentic. Consumers want the girls next door, not a goddess we worship but we know we can never be.”

news Image copyright Reuters
Image caption Gigi Hadid models for Lavin at Paris Fashion Week

“Saint Laurent won’t sign Amber, but young consumers want to see someone like Amber Gill endorse affordable clothes,” he says.

“Amber would buy a Boohoo dress and wear it on a Friday night. You can pay Kate Moss £1m but no one is going to believe she is buying those clothes.”

Boohoo is not the only fashion company to try to surf the Love Island wave. This summer Asos launched a collection with Islander Ovie Soko, and Manchester-based retailer Isawitfirst launched an official fashion collaboration with the show, including providing outfits for contestants to wear.

BBC Image copyright ASOS
Image caption Popular Love Island star Ovie Soko also launched a collaboration with Asos this summer

Mr Pewsey believes that fast fashion companies are choosing to sign Love Island stars due to their marketing appeal after they first leave the Island, but believes their marketability has a time limit.

“From a marketing standpoint, it’s smart to launch MissPap with Amber. You don’t have long to sign people like Amber or Molly.”

“Love Island is now coming back in January [for its first ever winter series, filmed in South Africa], which means as a company you do not have long to get someone from the series on board and then make the most of their marketability,” he says.

“In January, Amber will find other endorsements if she’s smart and has a good team behind her, but it’s unlikely she’ll remain the face of MissPap for very long when the new winner comes out of South Africa.”

This is certainly reflected through Boohoo’s sales which were reportedly strongest at Boohoo-owned NastyGal and PrettyLittleThing. Both brands are renowned for their collaborations with popular social media personalities such as Paris Hilton, Jordyn Woods and Kourtney Kardashian.

Stella Claxton, a senior lecturer in fashion and sustainability at Nottingham Trent University, believes there is a psychological reason why influencer-backed marketing strategies have become a success.

“Young people are very social media conscious. Their desire is visually influenced by images shared on social media,” she says.

“Consumers believe if you look like the people from Love Island, you feel cool or influential. There is a tribal nature to it.”

BBC Image copyright PrettyLittleThing
Image caption Items from Molly-Mae Hague’s PrettyLittleThing collaboration sold out instantly prompting a second drop in October

Although fast fashion brands have found financial success through this strategy, Ms Claxton argues it is not an environmentally conscious way of producing clothing.

“Fast fashion brands are able to be successful as they can try a style and mass produce it,” she said. “They focus on trends and are able to meet the customers needs for ‘newness’.

“If Kim Kardashian wears something on Instagram today, they can mass produce it tomorrow.”

“We have a market where these garments are aimed at young women who gain pleasure from buying clothing,” Ms Claxton adds.

The outfits sell for prices which their target customers can afford to buy multiple times a month. They consume significant resources to make and distribute, but are not designed to last.

“The actual value of the item is very low in quality terms and in emotional terms to them. Brands want customers to consume more to keep up with trends – which generates a big waste problem.”

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North now offers Focals smart glasses fittings and purchases via app

North’s Focals smart glasses are the first in the category to even approach mainstream appeal, but to date, the only way to get a pair has been to go into a physical North showroom and get a custom fitting, then return once they’re ready for a pickup and final adjustment. Now, North has released its Showroom app, which makes Focals available across the U.S. and Canada without an in-person appointment.

This approach reduces considerable friction, and it’s able to do so thanks to technology available on board the iPhone X or later — essentially the same tech that makes Face ID possible. People can go through the sizing and fitting process using these later model iPhones (and you can borrow a friend’s if you’re on Android or an older iOS device) and then North takes those measurements and can produce either prescription or non-prescription Focals, shipped directly to your door after a few weeks.

The Showroom app also includes an AR-powered virtual try-on feature for making sure you like the look of the frames, and for picking out your favorite color. Once the Focals show up at your door, the final fitting process is also something you can do at home, guided by the app’s directions for getting the fit just right.

Should you still want to hit an actual physical showroom, North’s still going to be operating its Brooklyn and Toronto storefronts, and will be operating pop-ups across North America as well.

Focals began shipping earlier this year, bringing practical smart notification, guidance and other software experiences to your field of view via a tiny projector and in-lens transparent display. North, which previously existed as Thalmic Labs and created the Myo gesture control armband, recognized that they were building control devices optimized for exactly this kind of application, but also found that no one was yet getting wearable tech like smart glasses right. Last year, Thalmic Labs pivoted to become North and focus on Focals as a result.

Since launching its smart glasses to consumers, it’s been iterating the software to consistently add new features, and making them more accessible to customers. An early price drop significantly lessened sticker shock, and now removing the requirement to actually visit a location in person to both order and collect the glasses should help expand their customer base further still.

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