Facebook Appoints Derya Matraş as Regional Director For Africa

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Social media giant, Facebook has appointed Derya Matraş as its Regional Director for the Africa, Middle East and Turkey.

This new appointment comes quite early in 2020 and according to Facebook, Derya will be charged with leading the platform to serve Facebook’s businesses and communities in the region.

@Facebook Middle East has just appointed their new Regional Director, Derya Matras. https://t.co/WYYL0Gjh8E

— CommunicateOnline (@CommunicateME)

This is because the regions, Middle East, Africa and Turkey, are an important market for Facebook and it is important that the company’s impact on the region increases.

The fast-growing Middle East, Africa and Turkey region is an important market for Facebook. Derya’s wealth of experience in emerging markets and her pioneering spirit will help us further drive impact and value in this uniquely diverse region, while maintaining our mission of bringing people together and building communities.

Derya holds a BsC in Electronics Engineering from Bogazici University, Instanbul, Turkey as well as an MBA from Columbia Business School. Prior to this recent appointment, Derya was the Country Director for Facebook in Turkey charged with the role of driving growth for brands, agencies and the digital ecosystem.

Facebook Appoints Derya Matraş as Regional Director For Africa, Middle East and Turkey
Derya Matraş, the New Regional Director for Facebook

Before Facebook, she has worked in executive roles at various companies. One of them is McKinsey and Company where she served as an management consultant. She was also vice president of the largest media conglomerate in Turkey, Dogan Media Group.

She’s expected to bring her wealth of experience to her new role as Regional Director where she will lead the company’s charge to grow its economic and social impact across the regions.

Speaking on her appointment, Derya Matraş reiterated Facebook’s commitment to supporting the millions of businesses in the region that rely on its services.

“As a woman leader, I am very proud to be appointed to this region where diversity is of crucial importance, and I am looking forward to continuing to drive our significant economic and social value contribution,” she says.

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Y Combinator-backed Trella brings transparency to Egypts trucking and shipping industry

Y Combinator has become one of the key ways that startups from emerging markets get the attention of American investors. And arguably no clutch of companies has benefitted more from Y Combinator’s attention than startups from emerging markets tackling the the logistics market.

On the heels of the success the accelerator had seen with Flexport, which is now valued at over $1 billion — and the investment in the billion-dollar Latin American on-demand delivery company, Rappi, several startups from the Northern and Southern Africa, Latin America, and Southeast Asia have gone through the program to get in front of Silicon Valley’s venture capital firms. These are companies like Kobo360, NowPorts, and, most recently, Trella.

The Egyptian company founded by Omar Hagrass, Mohammed el Garem, and Pierre Saad already has 20 shippers using its service and is monitoring and managing the shipment of 1,500 loads per month.

“The best way we would like to think of ourselves is that we would like to bring more transparency to the industry,” says Hagrass.

Like other logistics management services, Trella is trying to consolidate a fragmented industry around its app that provides price transparency and increases efficiency by giving carriers and shippers better price transparency and a way to see how cargo is moving around the country.

If the model sounds similar to what Kobo360 and Lori Systems are trying to do in Nigeria and Kenya, respectively, it’s because Hagrass knows the founders of both companies.

Technology ecosystems in these emerging markets are increasingly connected. For instance, Hagrass worked with Kobo360 founder Obi Ozor at Uber before launching Trella. And through Trella’s existing investors (the company has raised $600,000 in financing from Algebra Ventures) Hagrass was introduced to Josh Sandler the chief executive of Lori Systems.

The three executives often compare notes on their startups and the logistics industry in Northern and Southern Africa, Hagrass says.

While each company has unique challenges, they’re all trying to solve an incredibly difficult problem and one that has huge implications for the broader economies of the countries in which they operate.

For Hagrass, who participated in the Tahrir Square protests, launching Trella was a way to provide help directly to everyday Egyptians without having to worry about the government.

“It’s three times more expensive to transport goods in Egypt than in the U.S.,” says Hagrass. “Through this platform I can do something good for the country.”

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