Social media giant, Facebook has appointed Derya Matraş as its Regional Director for the Africa, Middle East and Turkey.
This new appointment comes quite early in 2020 and according to Facebook, Derya will be charged with leading the platform to serve Facebook’s businesses and communities in the region.
@Facebook Middle East has just appointed their new Regional Director, Derya Matras. https://t.co/WYYL0Gjh8E
— CommunicateOnline (@CommunicateME)
This is because the regions, Middle East, Africa and Turkey, are an important market for Facebook and it is important that the company’s impact on the region increases.
The fast-growing Middle East, Africa and Turkey region is an important market for Facebook. Derya’s wealth of experience in emerging markets and her pioneering spirit will help us further drive impact and value in this uniquely diverse region, while maintaining our mission of bringing people together and building communities.
Derya holds a BsC in Electronics Engineering from Bogazici University, Instanbul, Turkey as well as an MBA from Columbia Business School. Prior to this recent appointment, Derya was the Country Director for Facebook in Turkey charged with the role of driving growth for brands, agencies and the digital ecosystem.
Before Facebook, she has worked in executive roles at various companies. One of them is McKinsey and Company where she served as an management consultant. She was also vice president of the largest media conglomerate in Turkey, Dogan Media Group.
She’s expected to bring her wealth of experience to her new role as Regional Director where she will lead the company’s charge to grow its economic and social impact across the regions.
Speaking on her appointment, Derya Matraş reiterated Facebook’s commitment to supporting the millions of businesses in the region that rely on its services.
“As a woman leader, I am very proud to be appointed to this region where diversity is of crucial importance, and I am looking forward to continuing to drive our significant economic and social value contribution,” she says.