4 reasons you must embrace push notifications to increase revenue – Best in Australia

Photo: Cristian Dina, Pexels.

You think of expanding your business, suddenly one idea sparks in your mind and that is none other than the mobile app technology and you want to adapt it since you want your business to excel and you don’t want a single stone to remain unturned for the sake of your success. 

But after getting a mobile app you realize that it is turning out to be a hard task for you to retain users.

When the question of app’s success comes the very segment which describes the success of a mobile app is the number of active users on your mobile app, and something which takes this journey one step ahead is the app retention on your mobile app. 

Push notifications can be a tool for the user retention, but only if you decided to proceed with certain tactics, which are mentioned herewith in this blog. Let’s read ahead and experience the difference

App retention is one of the greatest concerns every app has to deal with and needs to find out the best ways out of it in order to make your app survive the app chaos elegantly. 

Indeed there are certain aspects which must be integrated into the app during the app development process, so the app can fit in the requirements of the business and falls as an absolute fit for the users’ expectations as well.

But with so many features, functionalities, it gets more confusing for the app owners to pick the right strategy for the mobile app, which can help the mobile app from getting doomed, so to avoid the cloud of confusion, we have brought this post today, which clearly speaks that how a simple feature in your app, can help your mobile app to survive the game of the app retention…this feature is none other than the Push Notification.

Motivates users to buy products

When a customer plans to buy something from your app, but adds them in the cart and forgets to buy the product, in such scenario when you send a push notification reminder to your targeted audience so they can complete their purchase.

So with a help of simple push notification, you trigger your audience and help them to stay hooked to your services only.

Offers personalized notification

Your users have a different choices, and the different demand from the users, often lead the users to visit the competitor’s mobile app, since they feel the existing app doesn’t have anything new to serve them, so with a push notification you can easily eradicate this possibility by continuously updating your users, about any new feature or the new update which would suit their taste.

With this, you would help your users to stay engaged with your mobile app only and you can experience a much-engaging user experience.

Works on users’ psychology

When you wake up in the morning, and find a notification on your mobile app, telling you the weather forecast, you would definitely feel touched and would start to notice the app. 

This same strategy is integrated by the Facebook as well, wherein on opening the app or the web page in the morning, you are notified by a beautiful message, which states, Hi XXX, today weather will remain clear in Australia, you can enjoy the sunshine!!!, these small notifications which stay on top of your mobile app, keep reminding the users to about your app.

Now the question comes, that how to make the push notification a successful strategy???

Unfortunately push notification can be a deal-breaker or the maker for your app if you skip following the rules. The rules are quite simple and state:

Keep the content simple

When you decide to proceed further with the push notification then you must remember that your users don’t have much time to understand and act on your notification, so the very first strategy suggests, that more your content would be simple, more it would be preferred by the users. So keep the notification content simple yet engaging with some magic words, like ‘ Grab the deal’ or ‘ (name) you should not miss this deal’, by integrating the words like this, you would allow your users to use your app.

Push platform

The selection of the right platform to send the push platform is also mandatory for the successful push notification strategy. There are many push platforms in the market, such as PushWoosh and Parse to name a few, but you need to pick the most appropriate option as per your business needs.

Notifications must have the frequency

You need to understand a very common and most significant fact, that every user has a personal life as well, and you cannot disturb it with your push messages, so you need to understand that your push notification must not turn out to be an irritating factor for your mobile app, so by keeping this in mind you must set a frequency of your push messages.

Switch on/off option

When it comes to push notification, the more you allow your users to use it as per their convenience they would prefer to use it further. To make this happen, you must let the On/Off option in your mobile app, which would allow the users to set the notification-receiving as per their convenience.

Indeed push-notifications can help your mobile app to retain the users, but only if it is planned and managed with the right strategies to yield the best result out of it and can help you to make your app development a cherishing experience for your business goals.

Also, one another fact which equally matters in the success of a mobile app, and cannot be given a miss at any given cost, is the selection of the right mobile app development company for your app.

I know there are many app development companies in the app development market, and which keep on confusing you further, but you need to be sure of picking a right app development partner, which has the impressive technical experience and the technical exposure to handle your app requirements effortlessly.

If you are finding it hard to find such company for your app concept, then you must get in touch with experienced app builder such as Techugo, which has every bit of these requirements coupled with the renowned clientele list, and help your app to grow immensely.

Jason is a senior Android developer in Australia. He holds great expertise in latest and advanced Android technologies, and ensures to integrate his skills into the mobile app development process.

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Nigerians drag EFCC for arresting “89 youths” at Ibadan nightclub. – YabaLeftOnline

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The Economic and Financial Crimes Commission (EFCC) today, announced that they arrested about 89 yahoo boys at a Club in Ibadan.

The commission on Saturday took to their social media pages to share photos of the youths arrested at the club, as well as vehicles that were seized in the process.

The Commission further alleged that the 89 youths arrested were alleged internet fraudsters, otherwise known as ‘Yahoo Boys’.

“The Ibadan zonal office of EFCC has arrested 89 suspected internet fraudsters at the popular Club 360 located on the Akala Expressway, Oluyole Extension in Ibadan, the Oyo State capital.

“In preparation for the late-night operation which took place over the weekend, officers of the commission had carried out series of discreet surveillance on the nature of activities going on in the nightclub which according to intelligence gathered, the said club was notorious for harbouring yahoo-yahoo boys.”, EFCC wrote on their social media pages, as captions to the photos shared.

Several blogs re-posted the story, and it has since garnered negative comments on Social media.

Right now, ‘Yahoo’ and ‘EFCC’ are number 2 and 3 trending topics on Twitter, as at about 2:10PM, Monday 20th January. YabaLeftOnline Reports.

Most folks on social media questioned how it was possible to tell that the 89 youths arrested at the club were all fraudsters.

Here are some comments below;

@OgbeniDipo: “Less than 6 months ago, the FBI arrested 80 Diaspora Yahoo Yahoo Boys. They already had evidence to nail every single one of them before making any arrest. EFCC can do better. You just can’t go around raiding club houses and arresting every single person in sight. It is wrong!”

@gimbakakanda: “Please, who knows how this works? When EFCC operatives raid a nightclub based on intel that it harbors fraudsters, how do they tell Yahoo boys from innocent partiers there? It’s not fair to arrest anyone for merely being in a club, and then release them later. That’s harassment.”

@RealOlaudah: “My dear EFCC, Leave Yahoo Boys for a while & go after thieving politicians. They’re the greater evil. One under your investigation just got appointed governor by Supreme Court. The other that parked Bullion Van on election Eve in his house is yet to write statement. DO BETTER!!!”

@tawah89: “This is a shakedown. You could be in a bar tomorrow drinking and screaming at Lacazette for missing a tap in and EFCC will rush in a grab you.”

@Animasaun_a: “Anytime I’m in Ibadan, I always go to this spot to hang out because it is very close to my parents’ house. Had it been that I was in Ibadan over the weekend, I would have been part of these guys and I’m not a Yahoo boy. You have also killed someone’s business. EFCC, this is wrong.”

@Ditoman2 also tweeted, “I do go there as well. Assuming I was there, they’ll tag me a Yahoo boy by now. Nigeria is a zoo.”

@Olikoko61: “It is very wrong. I was at that place last week with a friend and his girlfriend from the United States. This habit of busting public places is barbaric. Gather your Intel and go for the exact person.”

Some comments on Facebook;

D’wiseboy Stardom Kenflow: “The painful thing is that one of them.might have just started doing so call yahoo that day, and that night efcc catch him… such a painful story..the devil is at work”

Balooniankitme Elisha: “How this can be possible arresting some people that went to club to enjoy there weekend after work and hustle efcc went to arrest innocent people”

Simon Kilex: “This is how you people go around harassing innocent people in this country. Nigerian security agencies are still living in the past. Imagine security personnel just arresting someone simply because he or she goes for a party. Complete nonsense.”

Read Also: 👇🏾

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Breakout prospects for 2020 | MLB.com

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Every organization takes pride in its ability to identify and develop talent. We’re the same way at MLB Pipeline, especially when it comes to predicting future breakout prospects.

Looking at last year’s list of breakout candidates, we see many examples of players who realized their potential en route to becoming some of the sport’s premier prospects. White Sox outfielder Luis Robert shot up from No. 44 to No. 3 on MLB Pipeline’s Top 100 Prospects list thanks to a 32-homer, 36-steal campaign across three levels, while Blue Jays right-hander Nate Pearson, another three-level climber in ‘19, ascended from No. 90 to No. 10.

With the start of the 2020 season around the corner, MLB Pipeline once again is picking one breakout candidate from each organization. And while some of the names on this year’s list might be more recognizable than others, they all have the potential to jump on the scene during the upcoming season and establish themselves as can’t-miss prospects.

AMERICAN LEAGUE EAST

Blue Jays: Simeon Woods Richardson, RHP (No. 6) — The Mets’ second-round pick from the 2018 Draft pitched better than his numbers suggest he did at Class A Columbia, and he made six impressive starts for Class A Advanced Dunedin after joining the Blue Jays in the Marcus Stroman Trade Deadline deal to finish his first full season with a 126/24 K/BB and .238 BAA in 106 2/3 innings. The 19-year-old righty is a high-ceiling pitching prospect, armed with a plus fastball-curveball combo, an advanced changeup and a mature overall feel for his craft that could help him move quickly through the Minors.

Orioles: DL Hall, LHP (No. 3, MLB No. 60) — Baltimore’s 2017 first-rounder boasts some of the best pure stuff in the Minors among left-handed pitching prospects, with a plus fastball-breaking ball pairing and a promising changeup. Hall’s overall control, however, leaves much to be desired after the 21-year-old southpaw issued 6.0 BB/9 over 80 2/3 innings last season at Class A Advanced Frederick. The good news is that Hall has never had any issues missing bats (11.1 K/9 across his first 185 1/3 pro frames) and continues to be tough to barrel (.201 BAA), so it’s easy to envision him taking a step forward in 2020 with improved strike-throwing ability.

Rays: Shane Baz, RHP (No. 7, MLB No. 94) — Acquired from the Pirates as the PTBNL in the lopsided Chris Archer deal, Baz spent all of 2019 at Class A Bowling Green in the Midwest League, pitching to a 2.99 ERA with 87 strikeouts and 37 walks in 81 1/3 innings (17 starts). He was especially good down the stretch, too, posting a 2.22 ERA over his final six regular-season starts for the Hot Rods before turning in an eye-opening performance in the Arizona Fall League. With a fastball that can touch triple digits, a devastating slider and a raw but promising changeup, the 20-year-old right-hander could develop into a front-of-the-rotation force if he can improve his control and command.

Red Sox: Gilberto Jimenez, OF (No. 7) — A $10,000 steal from the Dominican Republic in 2017, Jimenez skipped a level last season and led the short-season New York-Penn League in batting (.359) in his U.S. debut. The best center-field defender and one of the fastest runners in Boston’s system, he’ll make the jump to full-season ball in 2020.

Yankees: Clarke Schmidt, RHP (No. 5) — Schmidt had Tommy John surgery as a South Carolina junior a month before New York made him a first-round pick in the 2017 Draft. Though he has been brought back slowly, taking that summer off and totaling 114 innings in 2018-19, he already has reached Double-A and shows the makings of four plus pitches.

AMERICAN LEAGUE CENTRAL

Indians: Aaron Bracho, 2B (No. 13) — Bracho’s advanced bat earned him a $1.5 million bonus out of Venezuela in 2017, but he didn’t make his pro debut until last season because he fractured his right arm in May 2018. A switch-hitter who possesses deceptive power and precocious command of the strike zone, he hit .296/.416/.593 in the Rookie-level Arizona League last summer.

Royals: Kyle Isbel, OF (No. 8) — The Royals were excited after Isbel’s exceptional pro debut after they took him in the third round of the 2018 Draft, but his 2019 season was interrupted by injuries and he played in just 59 games. He made up for lost time in the Arizona Fall League and should use his impressive .315/.429/.438 (leading the league in OBP) showing to catapult him to the upper levels of the system

Tigers: Parker Meadows, OF (No. 12) — The Tigers knew that Meadows — Rays outfielder Austin Meadows’ younger brother — would need time to develop when they selected the athletic prep outfielder in the second round of the 2017 Draft, and his .221/.296/.312 showing over 126 games at Class A West Michigan in his first full season only confirmed that assessment. However, the 6-foot-5, 205-pounder’s five-tool profile offers reason to be optimistic about his future, as all the raw qualities are in place for the 20-year-old to develop into an impact player.

Twins: Wander Javier, SS (No. 7) — While it’s true the Twins didn’t protect Javier on their 40-man roster this offseason, that was a relatively low-risk move given the shortstop hasn’t played above A ball. A torn labrum cost him the 2018 season and he struggled once he got to full-season ball for the first time in late May of 2019 (.177/.278/.323). But he still has tremendous tools, the ones the Twins saw when they gave him $4 million to sign in July 2015.

White Sox: Matthew Thompson, RHP (No. 13) — Before Chicago selected Thompson 45th overall last June, it had spent just two picks that early on high school pitchers in the previous 17 Drafts (Gio Gonzalez in 2004, Spencer Adams in 2013). Though he was inconsistent as a senior last spring, the White Sox love his athleticism and quick arm, which could result in a mid-90s fastball and plus curveball once he’s fully developed.

AMERICAN LEAGUE WEST

A’s: Marcus Smith, OF (No. 30) — The Kansas City high schooler was a bit of a surprise third-round pick, one who wasn’t on our Draft Top 200 list in 2019, but he sure made the A’s look smart during his relatively brief pro debut in the Arizona League (.361/.466/.443 in 29 games). That advanced approach should serve him well and let him use his 70-grade speed to his advantage in his first full season of pro ball.

Angels: Jeremiah Jackson, SS/2B (No. 4) — He’s yet to reach full-season ball, but he set the stage for the jump by leading the Pioneer League in home runs and RBIs in 2019. He’ll need to cut down on his strikeouts (33 percent rate), but he’ll also only be 20 for all of 2020, so there’s time for him to refine his approach and become a truly impactful middle infielder.

Astros: Jeremy Pena, SS/2B (No. 8) — The son of offensive-minded second baseman Geronimo Pena, Jeremy was one of the best defensive shortstops available in the college class of 2018, when Houston popped him in the third round out of Maine. His glove was as good as advertised in his first full pro season, when he exceeded expectations by batting .303/.385/.440 with 35 extra-base hits and 20 steals between two Class A levels.

Mariners: George Kirby, RHP (No. 6) — Kirby made a name for himself as a control artist at Elon University and parlayed that into being a first-round pick last June. He showed just how good that command was by not walking a single batter in 23 innings during his pro debut. Seen as a safe pick who could ride his pitchability quickly up a ladder, his first full season could show that he’s more than that, with the potential to join others from his class on our Top 100 in 2020.

Rangers: Cole Winn, RHP (No. 4) — One of the most polished high school pitchers in the 2018 Draft, Winn went 15th overall but struggled more than expected while being kept on a tight leash in his first full pro season in 2019. But he finished the year with a 2.81 ERA and 46 strikeouts in 51 1/3 innings over his final 12 starts, showing signs of a quality four-pitch mix once he dials in his command.

NATIONAL LEAGUE EAST

Braves: Bryce Ball, 1B — Ball spent two years in junior college before transferring to Dallas Baptist for his junior year. The Braves nabbed him in the 24th round of last June’s Draft after he hit .325/.443/.614 with 18 homers and then he hit 17 more combined in the Appalachian and South Atlantic Leagues during his pro debut. He might have the most power in the system and has already shown the ability to get to it.

Marlins: Braxton Garrett, LHP (No. 7) — The seventh overall pick in 2016, the Alabama high school product required Tommy John surgery after just four pro starts, costing him all of 2018. Garrett looked like his old self last season, pairing a low-90s fastball with a plus curveball in high Class A, and could move quickly in 2020 as he puts elbow reconstruction further behind him.

Mets: Francisco Alvarez, C (No. 5) — Alvarez’s $2.7 million bonus in July 2018 was one of the top totals handed out during the 2018-19 international period, and it wasn’t long thereafter that he began to receive rave reviews from those inside the organization. The Mets challenged Alvarez last summer in his pro debut, assigning him straight to the Rookie Gulf Coast League before a quick promotion to the Appalachian League, and the then-17-year-old backstop responded by slashing .312/.407/.510 with seven homers in 42 games between the two stops. The Venezuela native is already perhaps the best pure hitter in New York’s system, with defensive chops behind the plate that could make him an impactful two-way catcher.

Nationals: Jackson Rutledge, RHP (No. 3) Taken with the No. 17 overall pick in last year’s Draft, Rutledge, a 6-foot-8 right-hander, has some of the best pure stuff among college pitchers from his class with an explosive mid-90s fastball and a wipeout slider that front his four-pitch mix. Harnessing his stuff to throw more strikes and developing a better changeup will be developmental keys for the 20-year-old in his first full season, though he’s exactly the type of power pitcher the Nats have successfully developed in the past.

Phillies: Francisco Morales, RHP (No. 6) — One of the top pitchers in the 2016-17 international signing class, Morales has tremendous raw stuff. In many ways, it played well during his full-season debut in 2019, as he struck out just over 12 batters per nine innings and held hitters to a .226 batting average. He needs to refine his command to reach his very lofty ceiling, but here’s betting he takes a big step forward in 2020.

NATIONAL LEAGUE CENTRAL

Brewers: Tristen Lutz, OF (No. 2) — Tabbed as the Brewers’ top breakout candidate a year ago, Lutz advanced to Class A Advanced Carolina in 2019 and produced a nearly identical line (.754 OPS, 13 HR, 137/46 K/BB) compared to his first full season (.742 OPS, 13 HR, 139/46 K/BB). The elevated strikeout rates fuel questions about the 21-year-old’s hit tool, but there’s a lot to like in his blend of right-handed power potential and patience at the plate. Lutz has the makings of becoming an everyday corner outfielder if it all clicks for him, and a strong showing at Double-A in 2020 would mark a significant turning point in his development.

Cardinals: Ivan Herrera, C (No. 6) — Signed out of Panama for $200,000 in July 2016, Herrera was pushed up to full-season ball at age 18 in 2019 and responded to the challenge by slashing .284/.374/.405 with nine home runs in 87 games across two levels, including Class A Advanced Palm Beach. Herrera continued to impress on both sides of the ball after the season as one of the Arizona Fall League’s youngest players and will enter 2020 with a big up arrow next to his name.

Cubs: Brennen Davis, OF (No. 3) — Though scouts considered Davis one of the better prep athletes in the 2018 Draft, a hamstring injury slowed him as a senior and helped Chicago grab him in the second round. More advanced than expected, he batted .305/.381/.525 and flashed 30-30 upside in low Class A last season — albeit while limited to 50 games by multiple finger injuries.

Pirates: Jared Oliva, OF (No. 11) — A seventh-round pick out of Arizona in 2017, Oliva has had a solid, if unspectacular, first two full seasons of pro ball with a career .274/.348/.403 line, to go along with an impressive 84 steals. He opened a lot of eyes by leading the AFL with 11 steals (in 12 attempts) and hitting .312/.413/.473, setting the stage for a big 2020.

Reds: Tyler Stephenson, C (No. 7) — The 2015 first-round pick got hit by the injury bug quite a bit during the first stages of his career, but he’s going to look back at 2019 as the year it all started to click. After a solid regular season in Double-A, the backstop had a very strong AFL campaign (.347/.372/.410 in 49 at-bats) to earn a spot on the 40-man roster. A big follow-up campaign should vault him onto the top catching prospects list and have him ready for Cincinnati.

NATIONAL LEAGUE WEST

D-backs: Kristian Robinson, OF (No. 2, MLB No. 71) — Signed out of the Bahamas for $2.5 million in July 2017, Robinson offered a glimpse of his potential in 2019 as he slashed .282/.386/.514 with 14 homers and 17 steals while ascending from Class A Short-Season Hillsboro to Class A Kane County in his age-18 season. The 6-foot-3 outfielder’s massive right-handed power highlights an all-around exceptional set of tools, and, overall, it gives him one of the higher ceilings in the Minors among teenage prospects.

Dodgers: Diego Cartaya, C (No. 11) — MLB Pipeline’s top-rated international amateur in the 2018 class, Cartaya signed for $2.5 million out of Venezuela. Often compared to Salvador Perez, he has the tools to make a difference offensively and defensively and hit .281/.343/.432 between two Rookie-ball stops in his 2019 pro debut.

Giants: Alexander Canario, OF (No. 7) — Signed for $60,000 out of the Dominican Republic in 2019, Canario possesses the quickest bat in San Francisco’s system and batted .318/.377/.623 with 16 homers in 59 games between the Rookie and short-season levels last year. He fits the right-field profile well and could have even more value if he’s able to stick in center.

Padres: Reggie Lawson, RHP (No. 21) — The Padres’ second-round pick in the 2016 Draft, Lawson spent much of the ’19 season on the injured list with a balky right elbow, but he returned late in the season to make six starts for Double-A Amarillo, then dominated while making three impressive outings in the Arizona Fall League (0.82 ERA, 14 K, 11 IP), where he operated with a mid-90s fastball, a sharp, 12-to-6 curveball and a promising changeup. With his blend of size and stuff, Lawson could break out in earnest with a healthy 2020 campaign.

Rockies: Helcris Olivarez, LHP (No. 25) — Olivarez made his United States debut in 2019 and missed a lot of bats in the Pioneer League (11.76 K/9 in 46 2/3 IP), largely with a very lively fastball. He’ll need to improve his command (4.63 BB/9) and tighten up his secondary stuff, but the ingredients are all there for him to take a big step forward, perhaps with a move to full-season ball.

Jim Callis is a reporter for MLB.com. Follow @jimcallisMLB on Twitter. Listen to him on the weekly Pipeline Podcast.

Mike Rosenbaum is a reporter for MLB.com. Follow him on Twitter at @GoldenSombrero.

Jonathan Mayo is a reporter for MLBPipeline.com. Follow him on Twitter @JonathanMayo and Facebook, and listen to him on the weekly Pipeline Podcast.

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President Obama Signs Final Executive Orders for Black America – R. Eric Thomas

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Last month I did a guest editorial spot during the run of 1812 Productions‘ political comedy show, This Is The Week That Is. I was very excited to break news about President Obama’s final Executive Orders. And I’m equally as delighted to share them with you today!

In case you don’t know, I’m the local chapter president of National Black Friends of America. We are the organization that represents your black friend.

And maybe you have more than one—that’s great; we love overachievers—but statistically…

One of our most popular services is our hotline. You can call any time day or night for references. So, if someone accuses you of being a racist, just give us a call and we can get on the line and say “No. He has a black friend.” That usually settles it.

But I’m not here to talk about us; I’m here to talk about America’s black friend—President Barack Obama.

As you’re aware, America’s black friend is leaving his job in one month. We’re very sad about that. And I think we all know that even though President Obama is great and we love being around him, America’s main interaction with him has been through work. And now that he’s leaving the company, it’s going to be harder to hang out. We want to make plans and we’ll probably grab a beer at Applebee’s once or twice, but you know, everyone is so busy these days.

Anyway, before he leaves, President Obama has been making tons of last-minute pardons, endorsements and executive orders. Just yesterday he pardoned more people in a single day than any president ever.

But it’s his executive orders that are of particular interest to us, the National Black Friends of America. The president, as a parting gift to post-racial America, has made a list of decrees for things that Black people can now do (or now no longer have to do). Here are our ten favorites:

1. If you’re black, you don’t have to wait in line at the deli anymore. Just walk right up to the front. You can take a number if you want to but then just crumple it up and throw it on the floor.

2.The president is really concerned about all this Russian hacking business. The DNC can’t order lunch from GrubHub without it getting leaked. To prevent any further internet impropriety, all American correspondence will now have to go over the only server we trust–the one from the dating site BlackPlanet. If you’re trying to reach me, you can e-mail MochaChocolata@BlackPlanet.com

3. Speaking of Social Media, after these new executive orders, Black Twitter is now the only Twitter. Now you may say to yourself “Isn’t Black Twitter a part of Twitter? Is it a separate entity now? How do I find Black Twitter?” I’m not going to tell you.

4. Free hoagies at Jimmy John’s on Wednesdays! Very exciting.

5. Obama also made some changes to the criminal justice system. For instance, all trials will now exclusively have all-black juries. We’re just going to see how it goes. Don’t be nervous.

6. It’s also illegal, now, to perform routine traffic stops on black people. You can’t stop us anymore. It’s going to be like Mario Kart out there. Don’t worry; we’re very good drivers. It’s fine. The historically black driver’s ed schools are some of the best in the country. But, yeah, you can’t stop a black person in a car. We know our taillight is out. We know.

7. Michelle Obama is going on Mount Rushmore. But we’re moving Mount Rushmore to Miami because it’s just easier to get to.

8. Everything is church now. Tambourines. Ushers in orthopedic shoes. People doing cartwheels of praise down the aisle. Offering baskets. Everything. Church can happen anywhere at any time. Church is about to happen here. Venmo me your offering please. Hallelujah.

9. Oh! This is a new order that just went into effect last month at the Country Music Awards. Starting now, Beyonce can perform any kind of music she wants, at any time, anywhere. Coming in 2017: Beyonce does Klezmer. You’ll love it!

And lastly:

10. Beginning next year, we can’t use the n-word anymore either.

We’re very excited to be living in these post-post-racial times. Until then, as we now say in America, as allah malakim. And may Black Jesus bless us all!

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Incredible Fossils Shed Light On Mysterious Sharks That Lived 360 Million Years Ago

During the Devonian era, mysterious sharks with bizarre teeth and sinuous bodies swam the seas. Until now, we’ve only known about them from teeth and fin spines, but researchers have finally uncovered skeletal remains in Morocco, shedding light on what these strange toothy fishes were like.

Describing their finds in the Proceedings of the Royal Society B, the researchers uncovered near-complete skeletal remains, including several skulls, from two different species belonging to the genus Phoebodus. Shark skeletons are notoriously tricky to stumble upon because they are made out of cartilage, not bone.

“It is hard to find shark skeletons of this completeness and quality because they are made out of cartilage,” first author Linda Frey, of the Palaeontologocial Institute and Museum at the University of Zurich, told IFLScience. “Cartilage is not that robust such as bone and therefore, it is less often preserved. For this reason, we were overwhelmed by making such a discovery.

“Although the shark Phoebodus was known from plenty of teeth material for decades, skeletons were completely absent before our recent discoveries.” Cartilaginous fish are known as Chondrichthyes and include sharks, skates, and rays.

The new remains were found in the Maïder region of Morocco, an area known for its Drotops trilobite fossils. Once a shallow sea, the sharks lived there during the Late Devonian, a period spanning 376 to 360 million years ago that preceded the Carboniferous period. Poor water circulation would have helped to preserve the sharks’ bodies by creating a low-oxygen environment.

One of the most notable features of this group of sharks hinted at by the remains is that they had anguilliform – or eel-like – bodies, in addition to a long jaw and nose. The physical characteristics of the genus suggest it is closely related to a species of elasmobranch called Thrinacodus gracia, discovered in limestone in Montana, that lived during the Carboniferous era.

Christian Klug
a) reconstruction of a Phoebodus shark b) reconstruction of T. gracia c) image of a frilled shark. Linda Frey and Christian Klug, Paläontologisches Institut und Museum, University of Zurich

The researchers note that Phoebodus is reminiscent of another shark, but less in terms of relatedness and more in terms of looks. The frilled shark (Chlamydoselachus anguineus) is a living species of shark found in both the Atlantic and Pacific Oceans. A strange creature, it has an eel-like body and slightly horror-film-esque teeth arranged in neatly separated rows, each with three sharp spikes.

The bizarre frilled shark. 

Well-known sharks like the great white chomp up their prey, but frilled sharks use a different approach. Their unique sets of teeth allow them to grab onto prey and then swallow it whole, with inward-pointing gnashers preventing any unlucky fish that finds its way into the shark’s mouth from escaping.

CT scans of the new fossils suggest that Phoebodus may have fed in a similar way to frilled sharks as both their teeth and body shapes are remarkably similar. The team also thinks that Phoebodus’ feeding technique may share similarities with that of the alligator gar (Atractosteus spatula), one of the biggest freshwater fishes in North America, which has a long, flat, almost crocodilian snout that helps it grab fish that appear at its side.

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A rather sweet-looking alligator gar. Wikimedia Commons

New finds might tell us more about the physiology and behavior of ancient Phoebodus sharks, but for now, we have the most complete skeleton of one of these marine beasts ever uncovered, and that’s pretty awesome.

[H/T: NatGeo]

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