Gunmen kill 24 people at protestant church in Burkina Faso | Daily Mail Online

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Gunmen have killed 24 people and wounded 18 in an attack on a Protestant church in a village in northern Burkina Faso where jihadists frequently target Christians.  

A group of ‘armed terrorists’ raided the village of Pansi, in Yagha province ‘and attacked the peaceful local population after having identified them and separated them from non-residents’, the governor, Colonel Salfo Kabore, said in a statement. 

The assault occurred on Sunday during a weekly service at a Protestant church, security officials said.

‘The provisional toll is 24 killed, including the pastor… 18 wounded and individuals who were kidnapped,’ Kabore said.

A resident of the nearby town of Sebba said Pansi villagers had fled there for safety. 

Both Christians and Muslims were killed before the church was set on fire, said a government security official in Dori who spoke on condition of anonymity because they weren’t authorized to speak to the media. 

A 2008 file photo shows a congregation worshipping at a church in the district of Toleha in Burkina Faso 

A Burkina Faso soldier patrols at a district that welcomes Internally Displaced People (IDP) from northern Burkina Faso, in Dori on February 3, 2020

Pictured: A locator map showing the village of Pansi in eastern Burkina Faso, where militants killed worshippers at a Protestant church 

The mayor of Boundore commune, Sihanri Osangola Brigadie, said roughly 20 attackers separated men from women close to a Protestant church. At least 18 other people were injured.

‘It hurt me when I saw the people,’ Brigadie said after visiting some of the victims in the hospital in Dori town, 110 miles from the attack. The gunmen looted oil and rice from shops and forced the three youth they kidnapped to help transport it on their motorbikes, he said.  

Christians and churches in northern provinces have become frequent targets by armed Islamists.

On 10 February, suspected jihadists in Sebba seized seven people at the home of a pastor. Five bodies were found three days later, including the pastor, according to the local governor.

One of the poorest countries in the world, Burkina Faso is on the front line of a jihadist insurgency advancing in the Sahel.

Since 2015, around 750 people have been killed in Burkina and around 600,000 people have fled their homes.

A picture taken on October 30, 2018 shows Burkinabe gendarmes sitting on their vehicle in the city of Ouhigouya in the north of the country

Also in the north of the country, five soldiers were killed on Sunday when their vehicle struck an improvised explosive device near Banh, in Loroum province, security sources said.

‘Three of the five were killed instantly and the two others died later from serious injuries,’ one of the sources said.

Thirty people in Burkina Faso have died in four attacks by highway bombs since the start of the year, according to a reported toll.

They include seven schoolchildren in the northwest of the country who were among 14 killed aboard a bus that had taken a road that had been banned because of the security risk.

According to UN figures, jihadist attacks in Burkina and neighbouring Mali and Niger left nearly 4,000 people dead last year.

A man drives past a church in the city of Ouahigouya, northern Bukina Faso, on October 30, 2018

Their armed forces are weak, struggling with poor equipment and lack of training and funding.

In Niger, a policeman was killed on Sunday at a police post near Ayorou, in the western region of Tillaberi, in the second attack in the area in a week, a security official said.    

Analysts are concerned that attacks against civilians, including against Christians, are increasing ‘at an alarming rate,’ said Corinne Dufka, West Africa director for Human Rights Watch. ‘Perpetrators use victims’ links to government or their faith to justify the killings, while others appear to be reprisal killings for killings by the government security forces,’ she said.

More than 1,300 civilians were killed in targeted attacks last year in Burkina Faso, more than seven times the previous year, according to Armed Conflict Location and Event Data Project, which collects and analyzes conflict information. 

Gunmen kill 24 people at protestant church in Burkina Faso

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CPAC chair: Mitt Romney ‘NOT invited’ to upcoming event after Senator votes for witnesses

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Republican Sen. Mitt Romney’s decision to side with Democrats and vote for witnesses in the impeachment trial earned him much criticism and now a dis-invitation.

The Utah lawmaker was “formally not invited” to attend this year’s Conservative Political Action Conference, referred to as CPAC, after his stunt in a Senate vote Friday when he voted in favor of hearing from witnesses in President Trump’s impeachment trial.

“The ‘extreme conservative’ and Junior Senator from the great state of Utah, @SenatorRomney is formally NOT invited to #CPAC2020,” American Conservative Union Chairman Matt Schlapp said in a mocking tweet on Friday.

The conservative conference scheduled for the end of the month will feature Trump as the keynote speaker.

BREAKING: The “extreme conservative” and Junior Senator from the great state of Utah, @SenatorRomney is formally NOT invited to #CPAC2020. pic.twitter.com/f35tYy73V1

— Matt Schlapp (@mschlapp) January 31, 2020

Romney and Sen. Susan Collins of Maine were the only Republicans who voted with Democrats on Friday in the failed attempt to allow additional witnesses to be heard in the trial. The final vote of 51-49 shot down a weeks-long Democratic effort to hear witnesses, such as former national security adviser John Bolton and others, and set the stage for a final vote to acquit the president next week.

Sen. Lamar Alexander of Tennessee and Lisa Murkowski of Alaska were ultimately the swing GOP votes, sticking with the party and voting against the effort while Democrats began to discredit the process as a “sham.” Romney, who is not up for reelection until 2024, was roundly condemned for bucking the party though some, like Utah’s Republican senior Senator Mike Lee did come to his defense.

Mitt Romney is a good friend and an excellent Senator. We have disagreed about a lot in this trial. But he has my respect for the thoughtfulness, integrity, and guts he has shown throughout this process. Utah and the Senate are lucky to have him.

— Mike Lee (@SenMikeLee) January 31, 2020

Lee is a frequent CPAC attendee as is Romney who has spoken at the annual conservative gathering in the past, including in 2013, following his 2012 failed presidential bid. It was not clear if the former Massachusetts governor was even planning to attend this year’s event which will include Diamond and Silk, Candace Owens and California Rep. Devin Nunes as speakers as well as conservative commentator Mark Levin, and Brexit leader Nigel Farage.

CPAC and Schlapp were slammed by some Twitter users for the rebuke of Romney and display of “cancel culture” politics.

— Chris Hayes (@chrislhayes) January 31, 2020

oh what a calamity how will Mitt ever be able to carry on https://t.co/7vsYOPzEuh

— George Conway (@gtconway3d) January 31, 2020

— Matthew Yglesias (@mattyglesias) January 31, 2020

CPAC has turned into an alt right clown show. I’m sure Mitt could care less.

— Marylou Culkar (@MarylouCulkar6) February 1, 2020

But many others on Twitter were happy to see the Utah senator get called out.

I am so disappointed in Romney. What a traitor and I don’t use that loosely. Trump supported him completely in his bid for the senate. Romney has done everything to betray Trump. I never would have believed it but there it is.

— Chuck Woolery (@chuckwoolery) January 26, 2020

— Sara A. Carter (@SaraCarterDC) February 1, 2020

Epic Burn. 🔥🤣

I am going to CPAC because my dreams became memes.

And I didn’t betray the president 40 times.

— Carpe Donktum🔹 (@CarpeDonktum) January 31, 2020

Good riddance… It’s about time Mitt Romney be held accountable for his actions.

Not sure why he’d want to be at #CPAC anyway, he’s no longer a conservative. https://t.co/KtXVM1tWZY

— Jason Lewis (@LewisForMN) February 1, 2020

Good! He’s NOT a Republican!

Senior Staff Writer

Originally from New York, Powers graduated from New York University and eventually made her way to sunny South Florida where she has been writing for the BizPacReview team since 2015.

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5 Most paired Nollywood actors | P.M. News

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RMD & Stella Damasus

By Jennifer Okundia

The movie space is one where creatives come together to make magic. From scripting to a selection of the perfect fit for a role, to production and then the final result of having an interesting movie that can attract audience attention and do well in box offices, Nollywood is a highly competitive industry.

There are some actors who sync like beans and plantain or better still bread and butter. Whenever they are paired in a film, the duo can bring a script to life with their expertise.

Below are some actors who have been paired countless times on movie sets. In no particular order, check these ones out and let us know if we got the combination hook line and sinker or if you have your reservations and want to include others, tell us in the comment section.

Genevieve Nnaji & Ramsey Nouah

Genevieve Nnaji and Ramsey Nouah are an item not to be overlooked when romantic scenes are involved. The duo plays the roles so well you would think they were actually lovebirds in real-time. Movies like ”Power of Love, Break Up, Valentino” and many more will remain green in the minds of fans.

49-year-old Edo born Ramsey directed his debut with the film ”Living in Bondage: Breaking Free” in 2019 while Genevieve’s directorial debut movie, Lionheart, is the first Netflix Original from Nigeria, and first Nigerian submission for the Oscars. The movie was disqualified for having most of the dialogue in English.

RMD & Stella Damasus

The 58-year-old actor and model Richard Mofe Damijo aka RMD and beautiful mum of two Stella Damasus have both featured in movies like ”Engagement Night, The Bridesmaid, Burning Desire” e.t.c. It was almost impossible to not see these two in a love relationship. Nollywood definitely knows to bring their A-Game when pairing characters.

Chinedu Ikedieze aka Aki & Osita Iheme aka Paw Paw

Aki and Paw Paw are Nollywood twins when it comes to comedy. These two will crack you up with their gimmicks and scheme in roles assigned them. Chinedu Ikedieze and Osita Iheme are mostly together when acting due to their similarities and skill. Thumbs up to Nollywood for always pairing this duo.

Nadia Buari with Van Vicker

Ghanaian actors Nadia Buari and Van Vicker are like the Siamese in the movie industry. Producers like to bring these two together as lovers and it always works so well. Van knows how to win a woman’s heart, even though Nadia tries to pull her stunts. Little wonder he is a ladies man.

Jim Iyke and Rita Dominic

It is still surprising that these two did not end up with each other like a real couple. The love between Rita And Jim cannot go unnoticeable. They come off so well when acting and we always look forward to a scoop of Riri and a dose of Jimmy in the movies.

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Facebook Accelerator Startups in Nigeria raises over $500,000 in investments – The Eagle Online

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Startups participating in the second season of the Facebook Accelerator Programme have recorded significant achievements, including raising over $500,000 in committed investments and grants in just three months (halfway through the programme).
Within the same period, they have also made significant product pivots, sealed key partnerships and made progress towards creating unique products with world-class business processes.
These results were recently revealed by Facebook and CcHUB, following its 2019 programmes and training, which took place to support and empower students and entrepreneurs to build locally relevant solutions using advanced technologies at NG_Hub, Facebook’s flagship Community Hub space in partnership with CcHUB.
So far in the programme, the startups have been introduced to multiple venture capitalists and corporate executives and also matched with advisors within the CcHUB Global Advisory network.
These advisors include c-suite executives and experts from companies like Dell, Oracle, IHS Towers, Stanbic IBTC, Cellulant, Old Mutual, Axa Mansard, among others.
Six of the startups contributed to the $500,000 total raised so far, with highlights including:
Chekkit, the only African company to be accepted into a global accelerator, cementing a key partnership for their organisation. They also sealed a partnership with the Fantom foundation for their blockchain product and received a grant from Umdasch Challenge at World Summit Awards 2020.
Haulr emerged second place in the recently concluded Zenith Bank’s hackathon securing N6 million.
Simbi interactives sealed key partnerships and have so far received $35,000+ in investments and grants.
Student team, Vinsighte has completed its prototype that reads books to the visually impaired using computer vision.
AirSynq, completed its balloon satellite prototype and has enterprise clients on the waiting list for its product launch in February.
Gradely launched the beta version of its product, and received its first set of customers, whilst increasing the number of schools they are present in by 200 per cent.
These startups and many more will be showcasing their products and solutions aimed at tackling problems across multiple sectors to corporate executives, multinationals and other potential partners during the annual Facebook Accelerator Programme Innovation Showcase week in February 2020.
Speaking on the development, Adaora Ikenze, Head of Public Policy for Anglophone West Africa at Facebook, said: “The numbers speak for themselves, and further reinforces that the work and investments we are undertaking here in Nigeria are having real impact. At Facebook, we are passionate about helping developers and entrepreneurs to grow. We believe in empowering small businesses through our platforms to help more people launch and grow their businesses, which translates to real impact for their communities and local economies.”
Also speaking, Bosun Tijani, Chief Executive Officer, CcHUB, said: “This is yet another extremely brilliant cohort of startups from the Facebook acceleration programme which we are deeply proud of. This goes to further highlight the readiness of innovators across Africa to leapfrog development on the continent with technological innovation. We are delighted to be part of this journey with Facebook in its desire to inspire African entrepreneurs to be among the best in the world.”
With three months remaining, the cohort of season two of the Facebook Accelerator Programme will be undertaking workshop sessions, faculty one-on-ones, growth planning, Industry Advisor Sessions and mock pitches, rounded off with a demo day in April, the end of the programme.
For more information on the Facebook Accelerator Programme Innovation Showcase, visit www.bit.ly/isw-2020.

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Nollywood: Board Urges Filmmakers To Produce Movies For Children ⋆

The National Film and Video Censors Board (NFVCB) has urged Nollywood filmmakers to produce more movies under the ‘general viewing’ (G) classification for the viewing interests of children.

SEE ALSO: NIMC Takes NIN Enrollment to 195 Post-Basic Schools in Jigawa

Mrs. Olayemi Alonge-Oyadiran, the board’s Director of Film Censorship and Classification, made the call in an interview with the News Agency of Nigeria (NAN) on Tuesday in Abuja.

Alonge-Oyadiran noted that the trend of film submission for censorship during the past year showed that filmmakers have little or no interest in producing children-friendly movies.

She advised that since children were always attracted to entertainment, especially movies, there was a need to produce more films suitable for their age.

“Filmmakers have continued to shy away from child-friendly movies as contents and themes of movie submitted for censoring in 2019 largely received such ratings as ‘18’ and ‘15’.

“It implies that most of the films they are producing now are meant for adults and they are not children friendly in any way.

“There is an urgent need for sensitization of stakeholders on the importance of making movies that are full of child-friendly contents,” she said.

The director noted that the trend was not good enough for the moral development of children since they were prone to watching films than adults.

According to her, most of the movies submitted for censorship in the past year were centered on themes such as royalty, domestic violence, money rituals, prostitution, and marriages.

She added that “only a few treated themes on advocacy and awareness on diseases such as Sickle Cell, Polio, HIV, and VVF”.

Alonge-Oyadiran, therefore, advised movie producers in the Nigerian movie industry to eschew storylines that erode values that define the African people.

She warned that films that reinforce violence and moral decadence have a demeaning effect on age-long values and acceptable ways of life, which may escalate juvenile delinquency.

While noting that the filmmakers are business persons set out to make a profit, she, however, said there is a need for them to be socially responsible as they shape public opinions.

She, therefore, urged filmmakers to always submit their contents to NFVCB for a rating in order to safeguard the Nigerian child.

“The language used in a film, act of violence and nudity, send messages out to people, especially children, who may apply them wrongly,” said the director.

According to her, 406 films were approved by the board in 2019, covering genres such as Yoruba, Hausa, Igbo, Bini, Urhobo, Hindi and movies in English.

NAN reports that the NFVCB is a Federal Government body that regulates the films and video industry in Nigeria.

The board is empowered by law to classify all films and videos whether imported or produced locally.

It is also the duty of the board to register all films and videos outlet across the country and to keep a register of such registered outlets, among other functions.

Its classification symbols include the “G” rating, which implies ‘suitable for viewing by persons of all ages’, “15” meant only for persons of 15 years and “18” meant for mature audiences.

Others are “12” meant only for persons of 12 years and the “12A” for 12 years and above, “PG” implying Parental Guidance and “RE”, which implies Restricted Exhibition.

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Hull business woman Georgia Allenby has big, personal plans for old Ceruttis restaurant – Hull Live

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Property firm design manager Georgia Allenby’s next project is creating a new home for herself at one of Hull’s best-known former restaurants.

Famous for its fish dishes, Ceruttis closed its doors last April after 45 years.

Its closure came after brother and sister Tony and Tina Cerutti announced plans to concentrate on their other restaurant in Beverley while expanding an existing external catering business.

The property in Nelson Street was previously used by British Rail in conjunction with the operation of the nearby Humber ferry.

Now Ms Allenby is planning to turn the clock back even further by converting the building into a three-bedroom residential dwelling after buying it. It was originally built in 1813 as a family home.

Allenby

She has submitted a planning application to Hull City Council seeking permission to change its use from commercial to residential.

In a design and access statement accompanying the application, she said: “The property was originally built for residential use in 1813.

“The reason for me purchasing the property is to convert it back into a three-bedroom house, which I will occupy myself.

“The property is rich in heritage and any original or historic features, which still exist in the interior and exterior, will be kept and preserved.”

Watch: When do you need planning permission?

Play now

Ms Allenby is the design and marketing manager at Hull-based family firm Allenby Commercial, which has acquired and refurbished a series of high profile properties in the city centre in recent years.

They include Paragon Arcade, Danish Buildings and Bayles House in High Street, the former Europa House office block at the junction of Ferensway and Anlaby Road and the multi-use Works business and leisure complex in Beverley Road.

Ms Allenby is also a director of the Hideout Hotel in North Church Side, another of the company’s recent city centre conversion schemes.

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Church Accountant Bags 18 Years for N15.5m Fraud – PRNigeria News

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Church Accountant Bags 18 Years for N15.5m Fraud

The Economic and Financial Crimes Commission (EFCC), Gombe Zonal Office on January 13, 2020, secured the conviction of one Ibrahim Aku before Justice Nathan Musa of the Adamawa State High Court.

Aku, an accountant at EYN Church of Christ (Ekilisiyar Yen Uwa Nigeria), EYN, Church of Brethren in Nigeria (CBN) in the state faced a six-count charge, bordering on forgery and obtaining money by false pretence.

He was investigated and prosecuted following a petition by the church through Rev. (Dr). Daniel Mbaya an Secretary General of the Church alleging that Aku defrauded the church of N15.5million between 2016 and 2018.

Investigations by the EFCC, revealed that the money was generated by the church members by offerings, donations and tithe.

The convict was entrusted by the church to deposit the church’s revenue into the church’s account with First Bank Plc and Zenith Bank Plc, but he ended up diverting same, and forged bank tellers to balance the financial books of the church.

He was assisted to commit the crime by his friend, one Benefit Ishaku currently at large to whom he gave N500,000. His accomplice assisted him in forging the stamps of the banks, which were also used to perpetrate the fraud.

He was prosecuted using the Advance Fee Fraud and other Fraud Related Offences Act, 2006.

He pleaded “guilty” to the charges.

Prosecuting counsel, S.E. Okemini, thereafter, urged the court to convict him as charged.

Justice Musa, thus, pronounced him guilty and sentenced him to 18 years in prison – three years on each of the counts, to run concurrently. He was not given an option of fine.

The trial judge, further ordered that he refund the stolen fund to the church, and that proceeds of the crime recovered from him should be sold and the proceeds remitted to the Church.

Tony Orilade
Acting Head, Media & Publicity
……….

EFCC Nabs Internet Fraudsters in Ibadan

The Economic and Financial Crimes Commission, EFCC Ibadan zonal office, between January 11 and 12, 2020, arrested eight suspected internet fraudsters in Ibadan, the Oyo State capital.
The suspects, who are between the ages of 17 and 30 years old, were arrested at different locations across the ancient city. They are Abdulrahman Qozeem, Umoru Ibrahim, Umoru Abdulahi Gregory, Famous Ose Itahma, Umoru Shaibu Pedro, Durrele Oyeniyi, Umoru Evidence and Judge Okoye.

Their arrest was sequel to series of intelligence report, alleging that they were involved in internet-related crimes.

Items recovered from them include six expensive cars, various brands of phones, laptops, international passports and several documents suspected to contain false pretences.
They will soon be arraigned in court.

Tony Orilade
Acting Head, Media & Publicity

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Slaves, nannies, and maids: Oscars value women of colour – in subservient roles | Film | The Guardian

For Oscar voters, what makes a great performance has disturbingly narrow criteria for non-white performers. The observation that people of colour are only ever recognised for playing slaves and criminals, that their stories are only ever seen as important when they deal with tragedy and suffering, does not strictly belong to the unenlightened past. This week’s Oscar nominations prove that such judgments are planted firmly in the present.

The kinds of roles being written for people of colour over the past decade have begun to expand to encompass a wider range of experiences. Just recently we were graced with the luminous Jennifer Lopez as savvy stripper Ramona in Hustlers; newcomer Nora Lum (Awkwafina) as the conflicted granddaughter of a dying matriarch in The Farewell; Lupita Nyong’o in a remarkable two-in-one turn in Jordan Peele’s Us. This all goes without mentioning the incredible performances that never quite picked up steam: Alfre Woodard in Clemency, for instance, or Song Kang-Ho in Parasite. But never mind the fertile pickings. This year the Academy has nominated one person of colour – Cynthia Erivo as Harriet Tubman in Harriet. This outcome is dismaying, partly because it falls neatly into a familiar pattern: a person of colour performing a racially specific form of suffering, the outlier in a sea of white nominees.

Erivo’s nomination for Harriet, a film that received middling reviews, is not a preposterous decision. Actors are often recognised for individual work that might stand out in an otherwise mediocre film (take Renée Zellweger in Judy). I’m not bothered by the quality of Erivo’s performance. There are far more egregious entries on that front, with the likes of Charlize Theron for Bombshell, or Scarlet Johansson for Jojo Rabbit, reaping nods (have the Oscars ever been a legitimate meritocracy?). Far more worrisome is what Erivo’s nomination suggests about the way Academy voters evaluate performers of colour, who seem to be the most visible, and taken the most seriously, within the trappings of white pity.

That voters overlooked a performance like Nyong’o’s in Us, a chilling interpretation of two sides of the same self, is telling. It doesn’t matter that this performance matches, if not surpasses entirely that of Joaquin Phoenix’s in Joker, even though both actors play, with tremendous physical commitment, psychologically tormented characters in genre films. Instead, the Academy prefers the Nyong’o who starred in 12 Years a Slave (2013), a film in which she is a slave, raped and humiliated. For these efforts, so difficult for the conscience to ignore, she was awarded best supporting actress.

In the last decade, only 14 women of colour were among the 100 women nominated by the Academy for the best actress and best supporting actress awards. There were even fewer men of colour (nine out of 100). That the same types of roles – slaves, nannies, and maids – continue to be the magic ticket to the red carpet, feels particularly ugly considering the range of parts played by white nominees. This year, for instance, the characters of Erivo’s fellow best actress nominees include a Fox newswoman, an icon of classic Hollywood, an aspiring young writer, and a hopeful divorcee. In 2019, Yalitza Aparicio was nominated for her performance in Alfonso Cuarón’s Roma. Aparicio is one of the few Latin American actresses to receive the honour, joining Adriana Barraza as a deported nanny in Babel, and Catalina Sandino Moreno as a drug mule in Maria Full of Grace.




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As moving as these performances are, these films leave a bitter taste as they reaffirm tired conceptions of Latin American women. Aparicio plays a housemaid silently enduring racism and neglect, which recalls another Academy favourite – Tate Taylor’s The Help (2011), which stars Octavia Spencer and Viola Davis as resilient maids, as well! Such slim parameters betray the desire, perhaps even the need by Oscar voters, for a particularly cheap form of pathos, one that simplifies and minimises the experiences of non-white people by placing them on the margins or in the past. Those performances that don’t square with this mould are often considered too “light,” too niche, or too subversive for the Academy, all of which indicates the incredible myopia of its voting body and the thinly veiled racism that guides it.

Perhaps hoping for a consistently diverse pool of Oscar nominees is blind optimism; the more time passes, the anomalous triumphs of films such as Barry Jenkins’ Moonlight, feel like a fever dream. By opening up its membership to more women and people of colour, and enlisting diverse talent such as John Cho, Issa Rae, and Tiffany Haddish to present its nominations, the Academy has attempted to create an image of inclusivity. But given this year’s batch of nominees, that commitment has proven to be both superficial and a bad joke.

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KCC offers free manufacturing training for Battle Creek residents

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KCC program offers free manufacturing training available for Battle Creek residents


Elena Durnbaugh


Battle Creek Enquirer
Published 6:00 AM EST Dec 6, 2019

Kellogg Community College wants to help Battle Creek residents launch a career in skilled trades by offering a free manufacturing training program for those who meet income requirements. 

The Kellogg Advanced Manufacturing Assembly training program focuses on providing students the technical skills required to get a job in manufacturing and the professional skills needed to succeed.

“We have companies that are coming up and are like, ‘Hey, we need people,'” Workforce Solutions Career Coach Cherise Buchanan said. “They want people who are going to be committed and are going to stay there, and I think having these students come through our program and saying, ‘Hey, I can make it through this six-week program, and I can be there on time, and I can be there every day.’ You’re going to have a better opportunity.” 

Students at Kellogg Community Regional Manufacturing Technology Center campus experience what it’s like to work on a factory floor.
Elena Durnbaugh

The program will start in January at KCC’s Regional Manufacturing Technology Center campus. Courses cover foundational skills in technical training in manufacturing, Occupational Safety and Health Administration industry training, writing and computer classes and basic math for manufacturing.

Students also get experience working on a production line. 

“It’s changing the whole concept of what it means to go to college.” Kellogg Community College Chief Communications Officer Eric Greene said. “So many people… think going to college means I’ve got to be there for two to four years or longer. There’s going to be homework. It’s going to be all lecture based. But this is college. These are college credits they’re earning toward an actual degree, but it doesn’t feel like a traditional college experience.” 

‘What do you need to be successful?’

Students will earn 8.74 college credits, the Occupational Safety and Health Administration 10-Hour General Industry Certification and the WorkKeys National Career Readiness Certificate. 

Throughout their training, students learn industry standards for efficiency, quality control and safety so that, upon completion of the program, they’re ready for work in an entry-level position. 

“They’re actually learning these and putting them into practice,” Program Manager Lisa Larson said. “They’re debriefing at the end of each session. They’re doing several different production runs and then they’re talking about what defect they found and how they can do better.” 

As part of Kellogg Community College’s Advanced Manufacturing Assembly Program, student learn what it’s like to work on an assembly line by building an industrial strength cart from these parts
Elena Durnbaugh

The program also teaches students the soft skills needed to get a job.

Through a partnership with Michigan Works and Goodwill Industries, students in the manufacturing program receive resume building and mock interview training, as well as financial literacy instruction. They also get assistance with job placement.

Students also receive support services to help them overcome other barriers such as transportation or having enough to eat.

“Anything our students need, we all kind of work together to make sure they get what they need,” Buchanan said. “I like to say, ‘Look at the total person…What do you need to be successful?'” 

DENSO, Trillium among employers

Companies including DENSO Manufacturing, Trillium Manufacturing and Advanced Special Tools Incorporated have hired people from the program, and more companies are taking interest.

“Sometimes when we go on company tours, we have past KAMA students from four or five years ago giving the tours,” Larson said. 

In some cases, Larson said, students who go through the manufacturing program will return to Kellogg Community College for more specialized training.

Greene said the program typically has high placement rates and job advancement rates.

“They come through our program, and they get a job, and then a short time after that, they get a raise or a promotion,” he said. 

Even if students can’t find a job right a way, they can enroll in a paid work experience in manufacturing through Goodwill.

“Everybody can leave doing something if they chose,” Buchanan said. 

The program is part of Kellogg Community College’s Innovative Accelerated Credentialed Training, known as iACT. The programs, which include manufacturing and nurse assistant training, are designed to quickly prepare people with workforce skills. 

“There’s just a lot of progress toward our local workforce becoming more reliable, more vital, just to the overall production that goes on in this community,” Greene said.

Paid for by W.K. Kellogg Foundation

Both iACT programs are made possible through three-year a $2.8 million grant from the W.K. Kellogg Foundation. Next year will be the final year of the grant. 

Larson said Workforce Solutions would like to expand the program.

“We’re hoping to just keep continuing this because it is a very popular program. The employers recognize it. They value it, and we want to keep it going,” she said. 

To be eligible for the program, those interested must be 18 years of age and a Battle Creek resident. They must also meet income eligibility guidelines determined by household size. For example, an individual must make less than $24,280 to apply.

Twenty slots are available in each session, and the deadline to apply for the January advanced manufacturing training program is Dec.16. Classes begin January 27. 

Contact Elena Durnbaugh at (269) 243-5938 or edurnbaugh@battlecreekenquirer.com. Follow her on Twitter at @ElenaDurnbaugh. 

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How to Promote a Flash Sale on Facebook and Instagram : Social Media Examiner

Do you run flash sales? Wondering how to promote your flash sale on social media?

In this article, you’ll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook.

Why You Need a Different Approach for Promoting a Flash Sale

Everyone loves a flash sale. Limited-time offers and short-term sales can be effective ways to inject revenue into your online store, especially around prominent days in the marketing calendar.

Most flash sales last for 24 hours or less; therefore, the campaigns promoting them are also short-lived. Maximizing performance within such narrow timeframes requires a different campaign management approach than for longer campaigns.

Here’s how you can maximize your efforts to drive your campaigns further and make your ad spend work harder.

#1: Create a Facebook Event for Your Flash Sale

Creating a Facebook event for your flash sale allows you not only to add all of the important details about the event but also create organic reach by customers marking they’re “attending” or “interested.”

Additionally, Facebook’s algorithm is likely to show your event to people who might be interested as indicated by their social activity, which extends your reach even further.

More importantly, people who mark themselves as attending or interested will receive a notification about content or updates to the event and a reminder when the event is due to start.

Discover the best social media marketing strategies from the world’s top experts! Don’t miss this event!
SALE ENDS
January 7th!

#2: Run a Pre-Launch Reach Campaign With Ads on Instagram and Facebook

Running a promotion announcing your flash sale ensures potential customers will see it. Using paid ads on Facebook and Instagram is vital in today’s pay-to-play market. You’ll not only increase exposure and build conversation about your upcoming sale but also prime your Facebook pixel.

Priming your pixel means you’re warming up Facebook. If you build engagement and extend your reach before you launch your flash sale, Facebook will know exactly who’s ready to buy because of their activity and engagement in the run-up. You’ll be building a warm audience you can retarget (as discussed a little later).

In a nutshell, this initial priming—thanks to the pixel—will put your product in front of people who are already interested in the sale. With no extra cost to you, this will reduce CPA (cost per acquisition) and increase your ROAS (return on ad spend). This is a smart application of ad technology.

Here’s an example of an announcement ad for a flash sale:

Normally, when setting up Facebook ads for eCommerce, you would choose the Conversions objective because it’s likely to achieve the highest ROAS. It’s also training your pixel to go after the customer who’ll buy from you. In the process, it also allows Facebook to learn about your ideal customer.

This is great for people who are in the buying phase. When you run conversion ads, you’re effectively removing a piece of the pie; you’re going after quick wins with people who buy. But with flash sales, customers may look a little bit different. For instance, they may have thought about buying from you but were waiting for a sale, or they needed an added incentive to get them to cross the finish line.

When you’re promoting the flash sale in the run-up, you want to set up a Reach campaign. This will let you reach a larger audience and therefore more prospects.

To create this campaign, simply select Reach as your campaign objective. Target your ad to your following or a cold audience that may have similar product interests. To illustrate, if you own a children’s clothing store, you can target people who are parents or who have an interest in a similar brand.

#3: Count Down to the Sale With Organic Posts on Facebook and Instagram

About 5–7 days before your flash sale, begin sharing daily countdown posts on Facebook and Instagram. Plan your posts a few weeks in advance to give yourself time to think about how you’ll drive organic engagement. It’s a good idea to schedule your posts to avoid missing a day.

Create 5–7 posts that clearly call out your sale. Be sure to include the date and how many days there are to go, as in the example below:

When creating these posts, consider using engagement hooks such as “tag a friend who NEEDS to know about this sale,” or “Comment below with what you’re thinking of buying.” These are quick and easy ways to build your social engagement and organic reach. More importantly, you’re building a custom audience of people who have recently engaged with your page, which you can then retarget via your ad campaign on the day of your sale.

In addition to these feed posts, both Facebook stories and Instagram stories can provide more organic exposure. Alongside your countdown posts, share 2–3 daily story posts of your products. Include the flash sale reminder, date, and savings on featured products. Rather than simply sharing the sale discount, you’re contextualizing the discount on real products, helping customers visualize their savings.

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Sale ends Tuesday, January 7th, 2020.

Another way to use the Stories features to promote your flash sale is to share live content of yourself talking about your brand. This can work if you’re the face of your brand, or as a way to introduce yourself as the face behind the brand. You could also ask your employees to share their excitement about your sale.

Describe to your audience how this is your biggest sale yet, and how you’re excited to offer customers this opportunity to buy the products they’ve had their eye on for a while. You’ll be generating buzz about your sale and connecting with your customers. Giving a sneak peek into who you are and why you’re doing this is a fantastic way to build a relationship with audience members.

#4: Run Instagram and Facebook Ads via a Conversions Campaign on the Day of Your Flash Sale

When you’re ready to go live with your flash sale, I recommend setting it up as a Conversions campaign. By running a Conversions campaign, you’re telling Facebook you want conversions. Don’t run your campaign for adds to carts, landing page views, engagement, and so on, because this is what Facebook will deliver.

Set Your Budget

For campaigns that run for less than 24 hours, I recommend using a lifetime budget for the best results. To do this, toggle Campaign Budget Optimization (CBO) on and select Lifetime Budget from the drop-down menu.

Alternatively, you can edit this in the Budget & Schedule section at the ad set level.

Lifetime Budget is the most sensible setting. If you were to use a daily budget for a 6-hour campaign, Facebook wouldn’t spend more than 25% (6 ÷ 24) of the budget you specified so you’d have to take that into account.

More importantly, Facebook’s pacing algorithm (which optimizes delivery to get the best results available for your budget) isn’t designed to optimize daily budgets for shorter periods.

Target Ads to Your Warm Audiences

Once you’ve set up your campaign, you can create a number of ad sets to test your audience success rate and measure which audience targeting performed best.

Because you’ve been running your flash sale warm-up campaign, you can now set up several ad sets targeting different audiences. These should include:

If you set up your naming conventions correctly (as in the example below), you should instantly be able to see which ad set is performing best.

Choose Accelerated Delivery

Keep in mind that Facebook’s pacing algorithm can take some time to calibrate itself in the beginning. This clearly isn’t ideal if you want your campaign to start with a bang. In this case, use Accelerated Delivery. Selecting this option will disable the pacing algorithm altogether and enter you into as many auctions as possible.

Be careful, though; while this improves delivery and helps to gather data, it can also drive up costs. It might even spend your entire budget before the campaign is over.

You should always have a plan for monitoring results and reacting appropriately in various scenarios.

Some businesses choose to announce flash sales on the day of the sale. On its face, this approach seems to make sense. However, announcing the sale at least 1 week before will give you sufficient time to generate buzz around the offering.

Start by creating an event on Facebook and encouraging your audience to like, share, and comment. Also post organic content through a series of countdown posts and share Facebook and Instagram stories talking about what will be offered in the flash sale and emphasizing that stock levels are limited.

You’ll then want to run a pre-launch ad to promote your flash sale to your following or a cold audience that may have similar product interests.

Finally, on the day of the launch, run an ad for the duration of your flash sale using the optimization techniques discussed above.

Remember that your pre-launch efforts will frame your flash sale launch. If you nail the pre-launch, you’ll have your customers primed and ready for your sale. This will dramatically increase your conversion rate and you’ll see a much higher success rate.

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SALE ENDS
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What do you think? Will you follow this plan to promote your next flash sale on Facebook and Instagram? Share your thoughts in the comments below.

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