Karolina Kowalkiewicz Needs Titanium Plate For Broken Face, May Have To Retire – MiddleEasy.com

Karolina Kowalkiewicz Needs Extensive Facial Surgery Following Auckland Loss

Karolina Kowalkiewicz took quite a beating in her most recent contest. Now it seems possible that she will be unable to fight again, following a need for surgery.

Kowalkiewicz faced Xianon Yan last month, at UFC Auckland. She was beat pillar to post, en route to a unanimous decision loss. However what concerned fans was the massive amount of damage she took during the fight.

The bout was somewhat controversial, due to some questionable officiating on the cageside doctor’s part. In between the first and second rounds, the doctor came to look at Karolina’s eye, as she had noticably been struggling to see after taking a shot to the face. Despite the fact the doctor allowed the bout to continue, she struggled seeing for the rest of the fight, with the damage only compounding.

Now it seems the decision for Karolina Kowalkiewicz to keep fighting is having some serious repercussions. She recently took to her Instagram Stories to answer questions about her health. Here, she revealed that she would be undergoing surgery on Thursday, to get a titanium plate in her face. Moreover, this has left concerns that she may not be able to compete anymore.

“I hope it wasn’t my last fight but now I’m focused on my health,” she said in her story.

If this truly was the last time Karolina Kowalkiewicz is able to fight, it is a massive shame. While there is no point in focusing on what should have happened, it is hard to not feel like the doctor or someone in her corner should have stopped the fight earlier. Regardless, MiddleEasy wishes her a successful surgery, and speedy recovery.

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Special screening of BBC series ‘This Country’ coming to Gloucestershire and tickets are completely free – Gloucestershire Live

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For fans of the Cotswold based hit TV show ‘This Country’ you could be in for a treat.

BBC Three is bringing the series back to its Cotswolds roots on January 23 – and tickets are completely free.

Fans will get to see the first two episodes of the new series followed by a Q&A with sibling stars Daisy and Charlie Cooper, producer Simon Mayhew-Archer and director Tom George.

Coming back to its Gloucestershire roots on January 23 in Cirencester the special screening will be hosted by BBC Points West Gloucestershire reporter Steve Knibbs.

Tickets to the event at Bingham Hall, Cirencester , will be allocated though a random ballot.

You can apply for tickets from 10am on January 3 to 10am on January 10.

Charlie Cooper otherwise known as ‘Lee “Kurtan” Mucklowe’ said: “We are so excited to have the screening of series three here in our hometown Cirencester , where the show was created.

“Some would call it a homecoming but the problem is we’ve never left. Big up the Cotswolds !”

This Country follows cousins Kerry and Lee ‘Kurtan’ Mucklowe through their quiet country lives.

The video will start in 8Cancel

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At the 2018 BAFTAs This Country won the award for Best Scripted Comedy and Daisy won Best Female Comedy Performance. More than 33 million people have requested the show on iPlayer.

The new series airs in early 2020.

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Stephanie Marshall, Head of the BBC in the West and South West, said: “We love bringing national series like This Country back to where they were made. It’s a way of thanking people in the area by giving them a sneak peek before the rest of the UK.

“Amazingly more than 4,000 people applied for tickets to the This Country screening last year.

“The BBC is committed to make more and more of its TV, radio and online content outside of London. In fact, more than 50 per cent of all our shows are now made outside of the capital.”

To apply go to the BBC Shows and Tours website here .

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Facebook stops plans to put ads on WhatsApp

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In 2019, it was announced at the Facebook Marketing Summit that advertisements would be appearing in WhatsApp Status. Recently, Facebook disclosed it has quit plans to start posting ads on WhatsApp.

WhatsApp will bring Stories Ads in its status product in 2020. #FMS19 pic.twitter.com/OI3TWMmfKj

— Olivier Ponteville (@Olivier_Ptv) May 21, 2019

According to a report by The Wall Street Journal, the team that was set up to work on integrating ads to the app were dissolved and as a result, their work was “deleted from WhatsApp’s code”. Though the app up to this time is ad-free, Facebook still plans to harmonise ads into WhatsApp’s Status feature.

The report further said that Facebooks’s plan to monetise WhatsApp is part of what made WhatsApp co-founder Jan Koum exit the company in 2018 and closely followed months after by his fellow co-founder Brian Acton.

Also, the drawback in putting ads on WhatsApp has led Facebook to alternatively focus on WhatsApp features that will “allow businesses to communicate with customers and organize those contacts.”

Acquired for $22 billion (₦7,974,956,000) in 2014 by Facebook, WhatsApp is one of the most used social media platforms in the world and in Nigeria especially, according to a report. And with new features been added to the Facebook-owned apps, it may seem that the company is unrelenting in making its platform indispensable.

It can be recalled that in 2019, Facebook introduced ‘catalogs’ to its WhatsApp Business app and also Facebook Pay to the market. Although, these features are yet to be available in the African market.

Presuming that ads on WhatsApp would be ultimately launched, the WhatsApp status feature which was copied from Snapchat stories might be carrying ads in between the status just like Instagram stories.

On a brighter note, ads in between WhatsApp stories would be of an advantage to small business owners who already use their WhatsApp status as a tool to market their services. Additionally, these businesses could also create ads to target their prospective customers on the app.

It would also be another huge source of revenue for Facebook as WhatsApp is yet to be monetised while Facebook and Instagram are already generating revenue for the company via customer replies through its new WhatsApp Business API, Facebook Marketplace, ads placement on Instagram and so on.

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Hull business woman Georgia Allenby has big, personal plans for old Ceruttis restaurant – Hull Live

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Property firm design manager Georgia Allenby’s next project is creating a new home for herself at one of Hull’s best-known former restaurants.

Famous for its fish dishes, Ceruttis closed its doors last April after 45 years.

Its closure came after brother and sister Tony and Tina Cerutti announced plans to concentrate on their other restaurant in Beverley while expanding an existing external catering business.

The property in Nelson Street was previously used by British Rail in conjunction with the operation of the nearby Humber ferry.

Now Ms Allenby is planning to turn the clock back even further by converting the building into a three-bedroom residential dwelling after buying it. It was originally built in 1813 as a family home.

Allenby

She has submitted a planning application to Hull City Council seeking permission to change its use from commercial to residential.

In a design and access statement accompanying the application, she said: “The property was originally built for residential use in 1813.

“The reason for me purchasing the property is to convert it back into a three-bedroom house, which I will occupy myself.

“The property is rich in heritage and any original or historic features, which still exist in the interior and exterior, will be kept and preserved.”

Watch: When do you need planning permission?

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Ms Allenby is the design and marketing manager at Hull-based family firm Allenby Commercial, which has acquired and refurbished a series of high profile properties in the city centre in recent years.

They include Paragon Arcade, Danish Buildings and Bayles House in High Street, the former Europa House office block at the junction of Ferensway and Anlaby Road and the multi-use Works business and leisure complex in Beverley Road.

Ms Allenby is also a director of the Hideout Hotel in North Church Side, another of the company’s recent city centre conversion schemes.

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How to Promote a Flash Sale on Facebook and Instagram : Social Media Examiner

Do you run flash sales? Wondering how to promote your flash sale on social media?

In this article, you’ll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook.

Why You Need a Different Approach for Promoting a Flash Sale

Everyone loves a flash sale. Limited-time offers and short-term sales can be effective ways to inject revenue into your online store, especially around prominent days in the marketing calendar.

Most flash sales last for 24 hours or less; therefore, the campaigns promoting them are also short-lived. Maximizing performance within such narrow timeframes requires a different campaign management approach than for longer campaigns.

Here’s how you can maximize your efforts to drive your campaigns further and make your ad spend work harder.

#1: Create a Facebook Event for Your Flash Sale

Creating a Facebook event for your flash sale allows you not only to add all of the important details about the event but also create organic reach by customers marking they’re “attending” or “interested.”

Additionally, Facebook’s algorithm is likely to show your event to people who might be interested as indicated by their social activity, which extends your reach even further.

More importantly, people who mark themselves as attending or interested will receive a notification about content or updates to the event and a reminder when the event is due to start.

Discover the best social media marketing strategies from the world’s top experts! Don’t miss this event!
SALE ENDS
January 7th!

#2: Run a Pre-Launch Reach Campaign With Ads on Instagram and Facebook

Running a promotion announcing your flash sale ensures potential customers will see it. Using paid ads on Facebook and Instagram is vital in today’s pay-to-play market. You’ll not only increase exposure and build conversation about your upcoming sale but also prime your Facebook pixel.

Priming your pixel means you’re warming up Facebook. If you build engagement and extend your reach before you launch your flash sale, Facebook will know exactly who’s ready to buy because of their activity and engagement in the run-up. You’ll be building a warm audience you can retarget (as discussed a little later).

In a nutshell, this initial priming—thanks to the pixel—will put your product in front of people who are already interested in the sale. With no extra cost to you, this will reduce CPA (cost per acquisition) and increase your ROAS (return on ad spend). This is a smart application of ad technology.

Here’s an example of an announcement ad for a flash sale:

Normally, when setting up Facebook ads for eCommerce, you would choose the Conversions objective because it’s likely to achieve the highest ROAS. It’s also training your pixel to go after the customer who’ll buy from you. In the process, it also allows Facebook to learn about your ideal customer.

This is great for people who are in the buying phase. When you run conversion ads, you’re effectively removing a piece of the pie; you’re going after quick wins with people who buy. But with flash sales, customers may look a little bit different. For instance, they may have thought about buying from you but were waiting for a sale, or they needed an added incentive to get them to cross the finish line.

When you’re promoting the flash sale in the run-up, you want to set up a Reach campaign. This will let you reach a larger audience and therefore more prospects.

To create this campaign, simply select Reach as your campaign objective. Target your ad to your following or a cold audience that may have similar product interests. To illustrate, if you own a children’s clothing store, you can target people who are parents or who have an interest in a similar brand.

#3: Count Down to the Sale With Organic Posts on Facebook and Instagram

About 5–7 days before your flash sale, begin sharing daily countdown posts on Facebook and Instagram. Plan your posts a few weeks in advance to give yourself time to think about how you’ll drive organic engagement. It’s a good idea to schedule your posts to avoid missing a day.

Create 5–7 posts that clearly call out your sale. Be sure to include the date and how many days there are to go, as in the example below:

When creating these posts, consider using engagement hooks such as “tag a friend who NEEDS to know about this sale,” or “Comment below with what you’re thinking of buying.” These are quick and easy ways to build your social engagement and organic reach. More importantly, you’re building a custom audience of people who have recently engaged with your page, which you can then retarget via your ad campaign on the day of your sale.

In addition to these feed posts, both Facebook stories and Instagram stories can provide more organic exposure. Alongside your countdown posts, share 2–3 daily story posts of your products. Include the flash sale reminder, date, and savings on featured products. Rather than simply sharing the sale discount, you’re contextualizing the discount on real products, helping customers visualize their savings.

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Sale ends Tuesday, January 7th, 2020.

Another way to use the Stories features to promote your flash sale is to share live content of yourself talking about your brand. This can work if you’re the face of your brand, or as a way to introduce yourself as the face behind the brand. You could also ask your employees to share their excitement about your sale.

Describe to your audience how this is your biggest sale yet, and how you’re excited to offer customers this opportunity to buy the products they’ve had their eye on for a while. You’ll be generating buzz about your sale and connecting with your customers. Giving a sneak peek into who you are and why you’re doing this is a fantastic way to build a relationship with audience members.

#4: Run Instagram and Facebook Ads via a Conversions Campaign on the Day of Your Flash Sale

When you’re ready to go live with your flash sale, I recommend setting it up as a Conversions campaign. By running a Conversions campaign, you’re telling Facebook you want conversions. Don’t run your campaign for adds to carts, landing page views, engagement, and so on, because this is what Facebook will deliver.

Set Your Budget

For campaigns that run for less than 24 hours, I recommend using a lifetime budget for the best results. To do this, toggle Campaign Budget Optimization (CBO) on and select Lifetime Budget from the drop-down menu.

Alternatively, you can edit this in the Budget & Schedule section at the ad set level.

Lifetime Budget is the most sensible setting. If you were to use a daily budget for a 6-hour campaign, Facebook wouldn’t spend more than 25% (6 ÷ 24) of the budget you specified so you’d have to take that into account.

More importantly, Facebook’s pacing algorithm (which optimizes delivery to get the best results available for your budget) isn’t designed to optimize daily budgets for shorter periods.

Target Ads to Your Warm Audiences

Once you’ve set up your campaign, you can create a number of ad sets to test your audience success rate and measure which audience targeting performed best.

Because you’ve been running your flash sale warm-up campaign, you can now set up several ad sets targeting different audiences. These should include:

If you set up your naming conventions correctly (as in the example below), you should instantly be able to see which ad set is performing best.

Choose Accelerated Delivery

Keep in mind that Facebook’s pacing algorithm can take some time to calibrate itself in the beginning. This clearly isn’t ideal if you want your campaign to start with a bang. In this case, use Accelerated Delivery. Selecting this option will disable the pacing algorithm altogether and enter you into as many auctions as possible.

Be careful, though; while this improves delivery and helps to gather data, it can also drive up costs. It might even spend your entire budget before the campaign is over.

You should always have a plan for monitoring results and reacting appropriately in various scenarios.

Some businesses choose to announce flash sales on the day of the sale. On its face, this approach seems to make sense. However, announcing the sale at least 1 week before will give you sufficient time to generate buzz around the offering.

Start by creating an event on Facebook and encouraging your audience to like, share, and comment. Also post organic content through a series of countdown posts and share Facebook and Instagram stories talking about what will be offered in the flash sale and emphasizing that stock levels are limited.

You’ll then want to run a pre-launch ad to promote your flash sale to your following or a cold audience that may have similar product interests.

Finally, on the day of the launch, run an ad for the duration of your flash sale using the optimization techniques discussed above.

Remember that your pre-launch efforts will frame your flash sale launch. If you nail the pre-launch, you’ll have your customers primed and ready for your sale. This will dramatically increase your conversion rate and you’ll see a much higher success rate.

Discover the latest tactics and master social media marketing in 2020! Don’t miss this event!
SALE ENDS
January 7th!

What do you think? Will you follow this plan to promote your next flash sale on Facebook and Instagram? Share your thoughts in the comments below.

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