Facebook ranks last in digital trust among consumers

Summary List Placement

When it comes to protecting users’ personal information and providing a safe online environment, social network users in the US give lower marks to Facebook, TikTok, and Twitter. According to Insider Intelligence’s annual “US Digital Trust Survey,” LinkedIn is the most trusted social platform overall. We define digital trust as the confidence users have in a social media platform to protect their information and provide a safe environment for them to create and engage with content.

In the 2020 “US Digital Trust Survey,” we evaluated consumer perceptions of the major social networks within five categories of trust: security, legitimacy, community, ad experience, and ad relevance*. We ranked nine platforms—Facebook, Instagram, LinkedIn, Pinterest, reddit, Snapchat, TikTok, Twitter, and YouTube—according to how our respondents perceived them along those five pillars of digital trust. We fielded the online survey of 1,865 US respondents ages 18 to 74 between May 28, 2020 and June 3, 2020, using a sample provided by a third party.

We found that Facebook was the least trusted social media platform regarding data privacy. Nearly one-third (32%) of US Facebook users at least somewhat disagreed that they had confidence in the platform to protect their data and privacy. Just 10% of LinkedIn’s users said the same of the professional network.How Much Do US Social Media Users Agree That Social Media Platforms Protect Their Privacy and Data

“Two years after the Cambridge Analytica scandal, we expect that Facebook’s massive data privacy issues during that time have persisted in public memory and continue to be a black mark on its record,” said Audrey Schomer, senior research analyst at Insider Intelligence. “This is likely driving nearly one-third of US Facebook users to continue to view Facebook as a platform that doesn’t adequately protect their data. Our research highlights the great importance of data privacy protections by social networks to ensure that user engagement data isn’t mishandled or misappropriated.” 

A majority (53%) of US Facebook users at least somewhat agreed that the platform protects their data and privacy, but this was the lowest share of respondents among all platforms we measured. 

“To Facebook’s credit, it has made efforts to give users more control over their data through opt-in and opt-out features tied to what data is shared and what ads they’re shown, as well as by increasing its own transparency into what data is collected,” said Daniel Carnahan, research analyst at Insider Intelligence. “Nevertheless, it appears that these efforts are still having only minimal effects on US user sentiment.”

TikTok and Twitter were the next-to-worst performers when it came to confidence in their user data and privacy handling. About one in five US TikTok and Twitter users (22% and 21%, respectively) at least somewhat lacked confidence in the platforms to protect their data and privacy. While majority shares of the two platforms’ respective users felt confident that their data and privacy was being protected, they were still less confident compared with users of other platforms. For TikTok, intensifying scrutiny from the US government has likely had a negative impact on some users’ confidence in the app. When our survey was conducted, many US legislators were voicing their concerns about TikTok’s connections to the Chinese government. As for Twitter, it had already come under fire in 2019 for sharing some users’ data with advertisers without their permission. It also fixed a bug that accidentally collected and shared user location data.

LinkedIn and Pinterest ranked highest when it came to confidence in their ability to provide security. Nearly three-quarters (73%) of LinkedIn users and 66% of Pinterest users at least somewhat agreed that the respective platforms protect their privacy and data. LinkedIn and Pinterest have each received very little media attention related to data privacy issues, which likely contributes to their more positive perceptions among users.

What the Results Mean

Digital trust is important for brands and advertisers to consider because US social users say it impacts whether they will interact with the ads they see on social platforms. Even if security scandals don’t drive users to stop using social platforms, our data indicates that the trust users have—or don’t have—in social platforms could impact their interactions with ads or sponsored content. In fact, 79% of respondents said whether a platform protects their privacy and data was either extremely or very impactful when it comes to their decision to engage with ads. And 30% of respondents said that whether a platform shows them relevant ads had an extremely or very high impact.

This article was originally published on eMarketer.

Interested in getting the full report?

Join the conversation about this story »

Related posts

Official Novena for the Birth of Mary, Blessed Virgin with Plenary Indulgence – Powerful Prayers to Share!

All Saints' Day

To all faithful Christians who, in private or public, in church or in their own houses, shall keep any of the following Novenas, in preparation for the principal feasts of most holy Mary, Pope Pius VII., at the prayer of several holy persons, granted, by Rescripts issued through his Eminence the Cardinal-Vicar, Aug. 4 and Nov. 24, 1808, and Jan. 11, 1800 (all of which are kept in the Segretaria of the Vicariate) –

i. An indulgence of 300 days, daily.

ii. A plenary indulgence to all who shall assist at these Novenas every day, and who shall afterwards, either on the Feast-day itself, to which each Novena respectively has reference, or on some one day in its Octave, after Confession and Communion, pray to our Lord and to the Blessed Virgin ac cording to the pious intention of the Sovereign Pontiff.

 FOR THE FEAST OF OUR LADY’S NATIVITY.



Veni Sancte Spiritus, reple tuorum corda fidelium, et tui amoris in eis ignem accende.
V. Emitte Spiritum tuum, et creabuntur.
R. Et renovabis faciem terrae.

Oremus.
Deus, qui corda fidelium Sancti Spiritus illustratione docuisti: da nobis in eodem Spiritu recta sapere, et de ejus semper consolatione gaudere. Per Christum Dominum nostrum. R. Amen.

TRANSLATION.

Come, Holy Spirit, fill the hearts of Thy faithful, and kindle in them the fire of Thy love.

V. Send forth Thy Spirit, and they shall be created.
R. And Thou shalt renew the face of the earth.

Let us pray.
O God, who hast taught the hearts of Thy faithful people by the light of the Holy Spirit; grant us in the same Spirit to relish what is right, and evermore to rejoice in his holy comfort. Through Christ our Lord. R. Amen.

Most holy Mary, Elect One, predestined from all eternity by the Most Holy Trinity to be Mother of the only-begotten Son of the Eternal Father, foretold by the Prophets, expected by the Patriarchs, desired by all nations, Sanctuary and living Temple of the Holy Ghost, Sun without stain, conceived free from original sin, Mistress of Heaven and of Earth, Queen of angels:- humbly prostrate at thy feet we give thee our homage, rejoicing that the year has brought round again the memory of thy most happy Nativity; and we pray thee with all our hearts to vouchsafe in thy goodness now to come down again and be reborn spiritually in our souls, that, led captive by thy loveliness and sweetness, they may ever live united to thy most sweet and loving heart.

i. So now whilst we say nine angelic salutations, we will direct our thoughts to the nine months which thou didst pass enclosed in thy mother’s womb; celebrating at the same time thy descent from the royal house of David, and how thou didst come forth to the light of heaven with high honour from the womb of holy Anna, thy most happy mother.
Ave Maria.

Day 2 prayer – ii. We hail thee, heavenly Babe, white Dove of purity; who in spite of the serpent wast conceived free from original sin.
Ave Maria.

Day 3 prayer – iii. We hail thee, bright Morn; who, forerunner of the Heavenly Sun of Justice, didst bring the first light to earth.
Ave Maria.

Day 4 prayer – iv. We hail thee, Elect; who, like the untarnished Sun, didst burst forth in the dark night of sin.
Ave Maria.

Day 5 prayer – v. We hail thee, beauteous Moon; who didst shed light upon a world wrapt in the darkness of idolatry.
Ave Maria.

Day 6 prayer – vi. We hail thee, dread Warrior-Queen; who, in thyself a host, didst put to flight all hell.
Ave Maria.

Day 7 prayer – vii. We hail thee, fair Soul of Mary; who from eternity wast possessed by God and God alone.
Ave Maria.

Day 8 prayer – viii. We hail thee, dear Child, and we humbly venerate thy most holy infant body, the sacred swaddling-clothes wherewith they bound thee, the sacred crib wherein they laid thee, and we bless the hour and the day when thou wast born.
Ave Maria.

Day 9 prayer – ix. We hail thee, much-loved Infant, adorned with every virtue immeasurably above all saints, and therefore worthy Mother of the Saviour of the world; who, having been made fruitful by the Holy Spirit, didst bring forth the Word Incarnate.
Ave Maria.

PRAYER

O most lovely Infant, who by thy holy birth hast comforted the world, made glad the heavens, struck terror into hell, brought help to the fallen, consolation to the sad, salvation to the weak, joy to all men living; we entreat thee, with the most fervent love and gratitude, to be spiritually reborn in our souls by means of thy most holy love; renew our spirits to thy service, rekindle in our hearts the fire of charity, bid all the virtues blossom there, that so we may find more and more favour in thy gracious eyes. Mary! be thou our Mary, and may we feel the saving power of thy sweetest name; may it ever be our comfort to call on that name in all our troubles; may it be our hope in dangers, our shield in temptation, and our last utterance in death. Sit nomen Mariae mel in ore, melos in aure, et jubilus in corde. Amen. Let the name of Mary be honey in the mouth, melody in the ear, joy in the heart. Amen.

V. Nativitas tua, Dei Genitrix Virgo.
R. Gaudium annuntiavit universo mundo.

Oremus.
Famulis tuis, quaesumus Domine, coelestis gratiae munus impertire: ut quibus Beata Virginis partus extitit salutis exordium, nativitatis ejus votiva solemnitas pacis tribuat incrementum.

Oremus.
Deus, qui corda fidelium Sancti Spiritus illustratione docuisti: da nobis in eodem Spiritu recta sapere, et de ejus semper consolatione gaudere. Per Christum Dominum nostrum. R. Amen.

TRANSLATION.

V. Thy Nativity, O Virgin Mother of God.
R. Hath brought joy to the whole world.

Let us pray.
Grant to us Thy servants, we beseech Thee, O Lord, the gift of heavenly grace; that to all those for whom the delivery of the Blessed Virgin was the beginning of salvation, this her votive festival may give increase of peace. Through, &c.

Let us pray.


O God, who hast taught the hearts of Thy faithful people by the light of the Holy Spirit; grant us in the same Spirit to relish what is right, and evermore to rejoice in his holy comfort. Through Christ our Lord. R. Amen.
Please Note Videos are not sent via Email but can be accessed by Clicking the Link to the Website – Be Kind – Donate Today! Just CLICK this Link – to help Catholic News World – Reaching over 200 Countries!
https://donorbox.org/support-catholic-news-world-we-need-your-help

Related posts

Bernell Trammell death: Milwaukee shooting victim’s memory stays alive

He ‘gave freedom to everyone’s voice’: A week after shooting death of Bernell Trammell, friends keep his legacy alive

Sophie Carson
Milwaukee Journal Sentinel
Published 12:00 AM EDT Aug 1, 2020

Bernell Trammell spent his life starting conversations.

He loved hearing what passing strangers had to say. Trammell eagerly sought out discussion — on sidewalks, homemade signs in hand, and through submissions to his publication, eXpressions Journal.

“Everybody has a voice. Everybody’s voice has power,” longtime friend Pia Lombardi recalled Trammell saying.

When he was shot and killed last week outside his Riverwest office, Trammell’s own voice was silenced, Lombardi said.

But at a vigil for him Friday, his memory and message remained vibrant. Friends recalled his good nature and willingness to chat, and neighbors said the city lost an irreplaceable local character.

“Milwaukee, the east side, Riverwest — we’re going to miss him. Because he was very vocal,” said neighborhood resident Alicia Williams. 

Because Trammell was outspoken about religion and politics — and supported President Donald Trump — some suspect he was targeted for his beliefs. Prominent conservatives have called for a federal investigation into his death, and the suspicion of a political motivation made national news and gained traction on social media.

Lombardi said she even received an invitation to appear on commentator Laura Ingraham’s Fox News show.

Milwaukee police have not released any information about possible motives for the killing.

Trammell also carried signs supporting the Black Lives Matter Movement and state Sen. Lena Taylor, a Democrat.

Those who knew Trammell said they don’t know why he was killed and can’t understand why anyone would shoot him. More than a week after his death, they don’t have any answers. Police have asked the public’s help in looking for a suspect in the shooting and have offered a cash reward for tips. 

Malcolm Hunt, a chaplain for the Milwaukee Police Department, speaks and prays for his friend Bernell Trammell during a memorial vigil.
Rick Wood / Milwaukee Journal Sentinel

Nate Fox of Milwaukee called Trammell a “gentle beast” who was genuinely interested in hearing different perspectives.

About 15 years ago, Fox used to see Trammell around Riverwest, dressed in a leather jacket and leather chaps.

“He didn’t look like a very approachable guy,” Fox laughed. “But if you would actually have a conversation with him you would see that he’s genuine, that he would hear you out.”

Fox, an atheist at the time, started going to Trammell with questions about religion. He didn’t know many Christians, and Trammell never judged him, he said.

Eventually Fox converted to Christianity. He credits Trammell for those early eye-opening conversations that challenged his stereotypes on what people of faith looked and acted like.

Trammell “gave freedom to everyone’s voice,” said Clayton Hotelling, a Milwaukee pastor and social worker. “It didn’t matter where you were from.”

In the 1990s Hotelling used to read eXpressions Journal and even submitted his artwork to the publication a few times. He appreciated that Trammell gave a platform to opinions of all kinds without judgment — the willingness to hear someone out has been lost in today’s political discourse, he said.

Hotelling was driving with a friend on the east side two days before Trammell’s death and saw him on the sidewalk holding a Trump sign. Hotelling honked his horn, and Trammell gave them a thumbs-up.

“It touched our heart because that was the last time we saw him,” Hotelling said.

Bernell Trammell of Milwaukee takes a photo with his cellphone while with son, Bernell Trammell Jr., 7, at a control burn at Alice Bertschy Kadish Park in Milwaukee on May 7, 2013. Trammell was fatally shot outside his office in Riverwest on July 23, 2020.
Mike De Sisti / Milwaukee Journal Sentinel

Patricia Holland also saw Trammell shortly before his death — she estimates about 30 minutes prior.

Holland maintains church gardens in Riverwest and headed last Thursday to Trammell’s shop to plant some flowers in his new flower beds. She left him laughing, promising to water the plants that evening.

Then from her home Holland heard what she thought were firecrackers. She followed police cars to the scene and saw paramedics performing CPR. But she knew Trammell hadn’t made it.

“A whole chill came over me,” she said.

Trammell deserves for his killer to be found, Holland said. Somebody in the neighborhood knows something, she said, pointing to the surrounding apartments and homes.

And Trammell deserves for his legacy to live on. Lombardi, who lived with Trammell in the 1990s in the apartment above his office, plans to buy the building on East Wright Street. 

She wants to continue publishing eXpressions Journal. Trammell’s voice may have been silenced, but he’d want Milwaukee to keep talking.

Contact Sophie Carson at (414) 223-5512 or scarson@gannett.com. Follow her on Twitter at @SCarson_News.

Related posts