LATISM Business and Equity Crowdfunding Twitter Chat with Special Guest Manny Fernandez

LATISM Business and Equity Crowdfunding Twitter Chat

with Special Guest Manny Fernandez

by Melanie Mendez-Gonzales

Due to recent laws and regulations have made equity crowdsourcing an option for small business owners and entrepreneurs. Equity crowdfunding is the process whereby people (i.e. the ‘crowd’) invest in an early-stage unlisted company (a company that is not listed on a stock market) in exchange for shares in that company.

This is big news for small business owners. According to , this form of capital raising is especially attractive to “main street” businesses — which may have a great history and engaged customers, but find that banks aren’t willing, or able to lend to them. This model exists in many other countries, and we see local food-based businesses, bars and pubs, art and creative studios and other product based companies taking advantage of these models and raising on average about $700,000.

That leads us to the question: who is going to fund our Latino-owned businesses? Historically, minority businesses are highly unlikely to be funded by investors.

For our weekly #LATISM Twitter Chat, we will be joined by founder of Dream Funded, an equity crowdfunding platform that allows business owners to raise up to $1M from anyone on social media, Manny Fernandez. Fernandez is also the 1st Hispanic to be featured as an investor on a TV show – Make Me a Millionaire Inventor airing Oct 6th.

Business owners and entrepreneurs (and those aspiring to be)are invited to join us as we discuss equity crowdfunding and what it means for you; challenges of being a business owner and why we don’t see more Latino investors like Fernandez.

Fernandez recently won the Calfifornia Chambers of Commerce Shark of the Year Award. During his acceptance speech, Fernandez said regarding equity crowdfunding, “This is what I am bringing to you, it is for us to win, it is us coming together, organizing for capital. I have seen it, I know how it works I have the knowledge, but I need others who want to use it to raise money from their community.”

LATISM Business Twitter Chat with Special Guest Manny Fernandez

9 p.m. EST – 10 p.m. EST

TWITTER.COM/LATISM

Hashtags to follow: #LATISM #LATISMbiz

Special Guest: @MannyFernandez

Moderator: @LATISM

Manny Fernandez, the co-founder and CEO of DreamFunded, is a Silicon Valley angel investor, angel group founder, serial entrepreneur and keynote speaker. He has been successful leading his owMannyFernandezn ventures as well as advising other startups on their paths to success. Fernandez won the Equity Crowdfunding Leadership Award in 2014 for co-founding DreamFunded. He had previously founded SF Angels Group in San Francisco, and he has been an investor with TiE Angels since 2012. Fernandez was named in Inc. Magazine’s list of the top 33 entrepreneurs to watch in 2016 and was named 2014 SF Angel Investor of the Year. He is the 14th most followed Angel Investor on Twitter, with over 100,000 followers.

An international keynote speaker, frequent judge and panelist for startup demo days, Bay Area corporations, colleges and universities, Fernandez has been a featured guest speaker at: NBC, CNBC Squawk Box (twice), South by Southwest (Texas), SLUSH (Finland), Epicenter Festival (Mexico), Stanford University, UC Berkeley, Harvard University, University of San Francisco (USF), PayPal, Yahoo!, Plug and Play, USAWeek in Europe, Intel Global Challenge, California Hispanic Chamber of Commerce’s (CHCC) SharkTank, Startup Grind, AngelHack Global Demo, Startup Weekend and many more.

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A Slice of Facebook With Your Pizza – New Marketing Strategy

pizza

Great things seem to go together effortlessly. Peanut butter and jelly, baseball and hotdogs, Lennon and McCartney – all are terrific combinations. Once again, two popular things are being paired in an effort to create excitement, entice customer participation and reinvigorate a brand. Papa John’s is teaming up with Facebook (pizza and Facebook – likely to be another winning combination) and inviting fans to create the next specialty pizza. After all, who better to create a new, delicious pie than the pizza lovers themselves? ‘Papa John’ himself will select three finalists and the highest selling creation will be declared the winner. This promotion couldn’t have come at a better time. Papa John’s marketing efforts have been somewhat sluggish lately, especially compared to one top competitor. Dominos recently launched a major advertising campaign and, at least for now, its strategy is working. After admitting its pizza was pretty awful, Dominos created a buzz around its new product and people are just curious enough to try its “new and improved” pizza. Sales have increased, but the big question remains: Will this interest last? We’ll just have to wait and see what Dominos does next. Papa John’s is taking it’s own approach to get customers involved. While the idea of soliciting input from fans isn’t original (Mountain Dew is currently holding a similar contest), I think it’s a great idea for Papa John’s. Especially because the not-so-original idea is being backed by a fairly unique strategy – the promotion is taking place entirely in Facebook. No television ads. No radio spots. Not even a direct mail piece. By taking this route, Papa John’s gets increased traffic to its Facebook page and a flood of new fans that will likely tell their friends, post comments and start discussions. This type of word-of-mouth advertising is a powerful vehicle and it’s the reason why so many companies create a Facebook page. On another note, I can only imagine how little this promotion is costing Papa John’s. With Facebook being more popular than – well, anything right now – its likely the company is reaching every relevant demographic through this single medium. When the three finalists are selected, the new pizza creations will undoubtedly be heavily promoted. Will Papa John’s expand its efforts beyond Facebook at that point? Who knows? It may not need to – especially judging by the number of entries already submitted just a few weeks into the contest. The idea of three new pizzas may entice just enough curiosity to get people to try each new pie. And again, as with Dominos, only time will tell if interest lingers long enough to have a real lasting impression. Granted, such a promotion may not work for equipment, but there are certainly ways to incorporate some of the basic principles into any marketing campaign. Maybe you give customers the opportunity to name your newest piece of equipment. After all, everyone has a great idea from time to time – give them a chance to have fun and be creative! How could you make this concept of customer involvement work for your company? Also, what are your thoughts on Papa John’s strategy to promote solely in Facebook – risky or brilliant? What other products would be highly successful in this arena?

The post A Slice of Facebook With Your Pizza – New Marketing Strategy appeared first on B2B Advertising, Marketing & Public Relations | IRONCLAD Marketing.

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Facebook launches TikTok-like product inside Instagram – CNA

SAN FRANCISCO: Facebook rolled out its own version of social media rival TikTok in the United States and more than 50 other countries on Wednesday (Aug 5), embedding a new short-form video service called Reels as a feature within its popular Instagram app.

The debut comes days after Microsoft said it was in talks to acquire TikTok’s US operations from China’s ByteDance. ByteDance has agreed to divest parts of TikTok, sources have said, under pressure from the White House which has threatened to ban it and other Chinese-owned apps over data security concerns.

The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years.

Reels was first tested in Brazil in 2018 and then later in France, Germany and India, which was TikTok’s biggest market until the Indian government banned it last month following a border clash with China. Facebook also tried out a standalone app called Lasso which did not gain much traction.

Similar to TikTok, Reels users can record short mobile-friendly vertical videos, then add special effects and soundtracks pulled from a music library.

Those similarities led TikTok Chief Executive Kevin Mayer to call Reels a “copycat product” that could coast on Instagram’s enormous existing user base after “their other copycat Lasso failed quickly”.

Facebook faced similar charges at a congressional hearing on US tech companies’ alleged abuse of market power last week, with lawmakers suggesting the company has copied rivals like Snapchat for anti-competitive reasons.

Vishal Shah, Instagram’s vice president of product, acknowledged the similarities in a Tuesday video conference call with reporters and said that “inspiration for products comes from everywhere”, including Facebook’s teams and “the ecosystem more broadly”.

Instagram is not yet planning to offer advertising or other ways for users to make money through Reels, although it did recruit young online stars like dancer Merrick Hanna and musician Tiagz – who was recently signed by Sony/ATV after rising to fame via TikTok memes – to test the product ahead of launch.

The company paid the creators for production costs, Shah said.

Joe Gagliese, chief executive of influencer marketing agency Viral Nation, said Reels was poised to mimic Instagram’s success with Stories, a product modelled on Snapchat’s core offering.

“They’re a huge monstrous threat,” he said. “The current turmoil couldn’t be playing more into court to launch this thing.”

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TVC Communications partners with Innoson Motors to promote local product

Nigeria’s leading broadcast company, TVC Communications

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