4 reasons you must embrace push notifications to increase revenue – Best in Australia

Photo: Cristian Dina, Pexels.

You think of expanding your business, suddenly one idea sparks in your mind and that is none other than the mobile app technology and you want to adapt it since you want your business to excel and you don’t want a single stone to remain unturned for the sake of your success. 

But after getting a mobile app you realize that it is turning out to be a hard task for you to retain users.

When the question of app’s success comes the very segment which describes the success of a mobile app is the number of active users on your mobile app, and something which takes this journey one step ahead is the app retention on your mobile app. 

Push notifications can be a tool for the user retention, but only if you decided to proceed with certain tactics, which are mentioned herewith in this blog. Let’s read ahead and experience the difference

App retention is one of the greatest concerns every app has to deal with and needs to find out the best ways out of it in order to make your app survive the app chaos elegantly. 

Indeed there are certain aspects which must be integrated into the app during the app development process, so the app can fit in the requirements of the business and falls as an absolute fit for the users’ expectations as well.

But with so many features, functionalities, it gets more confusing for the app owners to pick the right strategy for the mobile app, which can help the mobile app from getting doomed, so to avoid the cloud of confusion, we have brought this post today, which clearly speaks that how a simple feature in your app, can help your mobile app to survive the game of the app retention…this feature is none other than the Push Notification.

Motivates users to buy products

When a customer plans to buy something from your app, but adds them in the cart and forgets to buy the product, in such scenario when you send a push notification reminder to your targeted audience so they can complete their purchase.

So with a help of simple push notification, you trigger your audience and help them to stay hooked to your services only.

Offers personalized notification

Your users have a different choices, and the different demand from the users, often lead the users to visit the competitor’s mobile app, since they feel the existing app doesn’t have anything new to serve them, so with a push notification you can easily eradicate this possibility by continuously updating your users, about any new feature or the new update which would suit their taste.

With this, you would help your users to stay engaged with your mobile app only and you can experience a much-engaging user experience.

Works on users’ psychology

When you wake up in the morning, and find a notification on your mobile app, telling you the weather forecast, you would definitely feel touched and would start to notice the app. 

This same strategy is integrated by the Facebook as well, wherein on opening the app or the web page in the morning, you are notified by a beautiful message, which states, Hi XXX, today weather will remain clear in Australia, you can enjoy the sunshine!!!, these small notifications which stay on top of your mobile app, keep reminding the users to about your app.

Now the question comes, that how to make the push notification a successful strategy???

Unfortunately push notification can be a deal-breaker or the maker for your app if you skip following the rules. The rules are quite simple and state:

Keep the content simple

When you decide to proceed further with the push notification then you must remember that your users don’t have much time to understand and act on your notification, so the very first strategy suggests, that more your content would be simple, more it would be preferred by the users. So keep the notification content simple yet engaging with some magic words, like ‘ Grab the deal’ or ‘ (name) you should not miss this deal’, by integrating the words like this, you would allow your users to use your app.

Push platform

The selection of the right platform to send the push platform is also mandatory for the successful push notification strategy. There are many push platforms in the market, such as PushWoosh and Parse to name a few, but you need to pick the most appropriate option as per your business needs.

Notifications must have the frequency

You need to understand a very common and most significant fact, that every user has a personal life as well, and you cannot disturb it with your push messages, so you need to understand that your push notification must not turn out to be an irritating factor for your mobile app, so by keeping this in mind you must set a frequency of your push messages.

Switch on/off option

When it comes to push notification, the more you allow your users to use it as per their convenience they would prefer to use it further. To make this happen, you must let the On/Off option in your mobile app, which would allow the users to set the notification-receiving as per their convenience.

Indeed push-notifications can help your mobile app to retain the users, but only if it is planned and managed with the right strategies to yield the best result out of it and can help you to make your app development a cherishing experience for your business goals.

Also, one another fact which equally matters in the success of a mobile app, and cannot be given a miss at any given cost, is the selection of the right mobile app development company for your app.

I know there are many app development companies in the app development market, and which keep on confusing you further, but you need to be sure of picking a right app development partner, which has the impressive technical experience and the technical exposure to handle your app requirements effortlessly.

If you are finding it hard to find such company for your app concept, then you must get in touch with experienced app builder such as Techugo, which has every bit of these requirements coupled with the renowned clientele list, and help your app to grow immensely.

Jason is a senior Android developer in Australia. He holds great expertise in latest and advanced Android technologies, and ensures to integrate his skills into the mobile app development process.

What do you think about it?

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Goldman Sachs is making it easier to plug its services into other tech platforms like Amazon or Apple’s iPhone, and an industry consultant says it shows how the bank is leading a `fundamental change’ in retail banking.

  • Goldman Sachs is in talks with Amazon about providing small-business loans to merchants who sell products on Amazon’s retail platform, according to a person with knowledge of them. The talks were first reported by the Financial Times on Monday. 
  • The partnership would be the second inked by Goldman with a large technology firm that can provide the scale and distribution for Goldman’s products that it can’t get itself. 
  • The partnership, and another one with Apple, is an example of banking-as-a-service, though some insiders have taken to calling it Goldman Sachs-as-a-service. 
  • “If Goldman can pull off an embedded banking deal somewhere else besides Apple Pay … that’s a leading indicator of a fundamental change in retail banking,” according to independent consultant Richard Crone.

Goldman Sachs is close to inking a second high-profile deal to offer banking services in partnership with a large tech company, and it’s a sign of what may be a fundamental change in retail banking. 

Goldman is in talks with Amazon to offer small business loans to merchants who sell products on Amazon, according to a person with knowledge of the discussion. The Financial Times first reported the talks on Monday. Goldman’s small business loans may feature the bank’s name and begin as soon as March, the newspaper said. 

A spokesman for the bank declined to comment. 

If the deal is signed, it would become the second Big Tech partnership for Goldman Sachs after it launched a credit card last year with Apple last year. Goldman CEO David Solomon has called the Apple Card the most successful credit card launch of all time, without providing details to back up the claim. 

But it would also be a sign of something much more ambitious: Goldman Sachs moving quickly and aggressively to leverage those characteristics that make it uniquely a bank, with a license that allows it to offer banking products and a balance sheet where it can fund loans cheaply being just two prominent examples. 

The company has been sinking hundreds of millions of dollars into building out its technology capabilities, including APIs (application programming interfaces), to make it as easy and seamless to plug such services into the technology platforms of others, whether that’s Apple’s mobile devices, as with the Apple Card, or Amazon’s retail platform. 

At an investor day last week, execs referred to it as banking-as-a-service, but some insiders have taken to calling it Goldman Sachs-as-a-service. 

Stephanie Cohen, Goldman’s chief strategy officer, appeared on stage last week at the bank’s investor day alongside Marco Argenti, the co-chief information officer who recently joined the bank after several years as a senior exec at Amazon Web Services.

Cohen said the bank is looking for ways to use technology to embed the types of things that Goldman can do well, such as risk management, or loan underwriting.

Cohen cited the Apple Card, which is a Goldman-designed product delivered on Apple’s devices, as one such example. 

“That last capability is the consumer version of our platform strategy,” Cohen said. “It allows us to take products and services that we build for our own clients and then give it to other clients so that they can embed financial products into their ecosystem. This strategy will drive top-line growth, and it will create scale efficiencies.”

Goldman isn’t the only large bank that’s working with Big Tech companies. In November, Google announced a partnership with Citigroup to provide checking accounts to the tech firm’s customers. 

And yet, Goldman is probably doing it better than anyone because it has developed a suite of APIs that it can take off the shelf and plug into other platforms, according to Richard Crone, an independent consultant. 

“Goldman Sachs, when they write the history books, will be noted as the one who invented or perfected embedded banking, where you embed your financial services through the user interface, or at the edge, of someone else’s network,” Crone said. “If Goldman can get this right with Amazon, I would expect them to go to Facebook next or any other online platform of substance that provides them a large distribution channel.”

Goldman is leaning on many of the lessons it learned in its partnership with Apple, known as an incredibly demanding partner, Crone said. Most notably, the ability to offer instant issuance to a set of customers that have already been pre-validated, multi-factor authenticated, Know-Your-Customer credentialed by the large tech firms. 

“They already know the customer, but they have met the regulatory requirement in advance before they hand it over,” he said. 

The product will likely look similar to what small merchants are getting from Square Cash or PayPal Working Capital. 

Goldman has bigger ambitions. At last week’s investor day, the bank presented a slide that showed a product called Marcus Pay, which talked about point-of-sale solutions for merchants based on its digital consumer bank. 

This is just another example of how embedded banking is here to stay, which can be hard for a lot of bankers to understand because they want to service customers through their own app, Crone said.

But “no financial institution can reach the scale that’s required to compete electronically” with the large platforms if they only do it through their own app, he said.  

“If Goldman can pull off an embedded banking deal somewhere else besides Apple Pay, or if Citigroup can pull off Google Cache, that’s a leading indicator of a fundamental change in retail banking.”

See also: Goldman Sachs just unveiled hundreds of slides laying out the future of the company. Here are the 10 crucial slides that show how it plans to transform into a bank for everyone.

See also: Inside Goldman Sachs’ first investor day, where avocado toast and crab apples were served with tech talk, 3-year plans, and a surprising trading mea culpa

NOW WATCH: WeWork went from a $47 billion valuation to a failed IPO. Here’s how the company makes money.

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In the ground and off the page: why we’re banning ads from fossil fuels extractors | Membership | The Guardian

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In a bid to reduce our carbon footprint, confront greenwashing and increase our focus on the climate crisis, the Guardian this week announced it will no longer run ads from fossil fuel extractors alongside any of its content in print or online. The move will come into immediate effect, and follows the announcement in October last year that we intend to reduce our net emissions to zero by 2030.

Once upon a time, a newspaper was a rather straightforward business. You generated enough material of interest to attract a significant number of readers. You then ‘sold’ those readers to advertisers happy to pay to get their ideas, products or brands in front of consumers with cash to spend.

Of course, digital disruption over the past 20 years has upended that model, but advertising remains an important part of the media business ecosystem. At the Guardian, it is still responsible for about two-fifths of our income.

But what happens when the readers don’t like the adverts? What do you do when the message that advertisers want to spread jars awkwardly with the work your journalists are doing?

What if your journalists are some of the best in the world at revealing and investigating the deepening climate catastrophe and the disaster that is fossil fuel growth, while some of your advertisers are the very people digging the stuff out of the ground?

This contradiction has bothered us – and some of you – for some time. We came up with a rather bold answer this week: turn away the money and double down on the journalism.

“It’s something we thought about for a long time,” says Anna Bateson, the interim chief executive officer of Guardian Media Group, the Guardian’s parent company. “We always felt it was in line with our editorial values but were cautious for commercial reasons.”

She said it was the logical next step after the Guardian committed last year to becoming carbon neutral by 2030 and was certified as a B Corp – a company that puts purpose before profit. But she added that the move had to be weighed carefully, given the fact that the Guardian only recently returned to breakeven after years in the red.

“You have to be careful you are not making cavalier decisions,” she said. “ We are still having to fight for our financial future. But because of the support we get from our readers, it is less of a risk.”

On the advertising side of our business, Adam Foley said there were no complaints at all that potential customers were suddenly off-limits, adding that staff felt that “being part of a company that shares their values” was the biggest motivation for his teams.

“A statement like this reaffirms to all of us that we’re contributing to a business that really lives those values – to the extent where it is prepared to sacrifice profit for purpose.”

The response from the wider world has been a pleasant surprise. Hundreds of you have written in, pledging your support, and in some cases, one-off contributions to start making up the shortfall. (EDS: See below – I’m going to append the best responses below. In print you can use as the panel)

The environmental movement was instantly appreciative, with activists quickly urging our peers to follow suit. “The Guardian will no longer accept advertising from oil and gas companies,” Greta Thunberg tweeted. “A good start, who will take this further?” Greenpeace called it “a huge moment in the battle against oil and gas for all of us.”

Some readers have been calling for the Guardian to go the whole hog and forsake advertising from any company with a substantial carbon footprint. Bateson said that was not realistic, adding that such a move would result in less money for journalism. She said the fossil fuel extractors were specifically targeted because of their efforts to skew the climate change debate through their lobbying effort.

“We are committed to advertising,” she said. “It will continue to be part of our future. We want advertisers who want to be appear alongside our high quality journalism.”

And how will we know if this has worked?
“We will listen to our readers, we will listen to our advertisers. The response so far has been gratifying. If we continue to hear positive noises from our readers and supporters, then it will have been a success.”




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Responses from our supporters

That is such a brilliant decision and it will be tough, but it is the correct one and I am very proud of The Guardian. Barbara Syer

Following the Guardian’s decision to ban ads from fossil fuel companies I’m making a monthly contribution to support its fearless journalism: reader support is essential for independent scrutiny of the powerful in business, finance and politics. Titus Alexander, Hertfordshire, England

I live at present in Canada, home to the Alberta Tar Sands: another name for ecological devastation resulting from fossil fuel extraction. I fully support The Guardian’s action in ceasing to be a vehicle for advertising by fossil fuel extractive companies, and I’m proud to be a supporter. My monthly donation is small, but when I can I will make it much greater. Rosemary Delnavine, Canada

Congratulations. At this time it may be a bold step, indeed, within this industry, but true leaders have to take bold steps for the betterment of the quality of life, and more importantly for the life of future generations. I applaud this decision, and will spread the word. Raphael Sulkovitz, Boston MA

What a bravery! This is what the life on earth needs, thank you. Karri Kuikka, Finland (EDS: please leave her wonderful Finglish intact!)

Keep it up. Here in Canada, we’re still trying to have it both ways — sell the product internationally but discourage buying domestically. As I recall, it was the same with tobacco. Eventually, it took a change in public opinion to solve the problem. As a news source, your efforts are part of this solution. Robert Shotton, Ottawa

I applaud your decision to”walk the talk.” I will therefore continue to contribute to The Guardian. Bob Wagenseil

Bravo yr decision to eschew $ from the FFI. Please do continue to hold to the fire(s) the feet of the deniers and the willfully ignorant. Sydney Alonso, Vermont, US

I am very happy to hear that good news. It’s quite courageous on your part, and I’m happy to support you! Have a great year ahead, you’ll have my continuous support! Julien Psomas

I completely support your plan to refuse ads from fossils, despite the
financial hit to the Guardian. I have made a donation to help out. David Thompson

A very commendable decision, very much in keeping with the Guardian’s position as leader of green issues to leave a better planet for following generations. Richard Vernon, Oxford

Yay! I’m so proud of the Guardian! We can no longer support or fund in any manner the fossil fuel industry if we have any chance of survival as a civilization on this planet. You’ve taken a courageous and moral step that will hopefully embolden others to join you. Good on you! Best, Carol Ross, Missouri, US

Good decision. I’ll support you as much as I can, which unfortunately is not much as I live on age pension only. Keep up the good work, we need it desperately! Ursula Brandt, South Australia

I am absolutely delighted by this decision. So many people pledge to do something about Climate Change, but few actually are willing to get uncomfortable and DO it. I am very proud of you as my favourite source of Information and this only makes a case for me to donate next time to you again. Christiane Gross

It was great reading what The Guardian is doing re the climate. As a Guardian on-line reader from The Netherlands I’m going to contribute monthly now instead of ‘now and again’. The amount will be relatively small as I do not have a great income. I really hope more of your supporters will do so, because it is really great what you are doing.
With kind regards, Aleida Oostendorp, Netherlands

I congratulate you and your team on taking this step regarding fossil fuel companies. The Guardian’s stance on the environment and its excellent coverage of related stories and events is the major reason for my support. Well done, and good luck in the future. Deirdre Moore

Love your new policy about accepting money from fossil fuels. Will contribute more to help make up for the shortfall. Todd Misk

I live on a fixed income with a strict budget so my continuing support of your excellent news organisation represents my commitment to the fight to address climate change. Every step counts. Barbara Hirsch, Texas, US

Only when we speak truth to power can change take place. thank yo for your courageous and expensive decision. Nancy Shepherd, Vermont, US

Love your journalism, especially your investigative work and the climate change topic. And with the bold statement about not receiving any more sponsorship from the fossil extracting companies? Well, the already great newspapers became even more impressive now. Keep up the good work. Miroslav Řezníček, Czech Republic

Thank you for taking the bold step of refusing advertising from fossil fuel extractive companies. I think it is the right thing to do & hope many more companies do the same. We must all work together if we want to save our planet. It is one of the most important issues of our times. Ginger Comstock, New York, US

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Facebook Accelerator Startups in Nigeria raises over $500,000 in investments – The Eagle Online

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Startups participating in the second season of the Facebook Accelerator Programme have recorded significant achievements, including raising over $500,000 in committed investments and grants in just three months (halfway through the programme).
Within the same period, they have also made significant product pivots, sealed key partnerships and made progress towards creating unique products with world-class business processes.
These results were recently revealed by Facebook and CcHUB, following its 2019 programmes and training, which took place to support and empower students and entrepreneurs to build locally relevant solutions using advanced technologies at NG_Hub, Facebook’s flagship Community Hub space in partnership with CcHUB.
So far in the programme, the startups have been introduced to multiple venture capitalists and corporate executives and also matched with advisors within the CcHUB Global Advisory network.
These advisors include c-suite executives and experts from companies like Dell, Oracle, IHS Towers, Stanbic IBTC, Cellulant, Old Mutual, Axa Mansard, among others.
Six of the startups contributed to the $500,000 total raised so far, with highlights including:
Chekkit, the only African company to be accepted into a global accelerator, cementing a key partnership for their organisation. They also sealed a partnership with the Fantom foundation for their blockchain product and received a grant from Umdasch Challenge at World Summit Awards 2020.
Haulr emerged second place in the recently concluded Zenith Bank’s hackathon securing N6 million.
Simbi interactives sealed key partnerships and have so far received $35,000+ in investments and grants.
Student team, Vinsighte has completed its prototype that reads books to the visually impaired using computer vision.
AirSynq, completed its balloon satellite prototype and has enterprise clients on the waiting list for its product launch in February.
Gradely launched the beta version of its product, and received its first set of customers, whilst increasing the number of schools they are present in by 200 per cent.
These startups and many more will be showcasing their products and solutions aimed at tackling problems across multiple sectors to corporate executives, multinationals and other potential partners during the annual Facebook Accelerator Programme Innovation Showcase week in February 2020.
Speaking on the development, Adaora Ikenze, Head of Public Policy for Anglophone West Africa at Facebook, said: “The numbers speak for themselves, and further reinforces that the work and investments we are undertaking here in Nigeria are having real impact. At Facebook, we are passionate about helping developers and entrepreneurs to grow. We believe in empowering small businesses through our platforms to help more people launch and grow their businesses, which translates to real impact for their communities and local economies.”
Also speaking, Bosun Tijani, Chief Executive Officer, CcHUB, said: “This is yet another extremely brilliant cohort of startups from the Facebook acceleration programme which we are deeply proud of. This goes to further highlight the readiness of innovators across Africa to leapfrog development on the continent with technological innovation. We are delighted to be part of this journey with Facebook in its desire to inspire African entrepreneurs to be among the best in the world.”
With three months remaining, the cohort of season two of the Facebook Accelerator Programme will be undertaking workshop sessions, faculty one-on-ones, growth planning, Industry Advisor Sessions and mock pitches, rounded off with a demo day in April, the end of the programme.
For more information on the Facebook Accelerator Programme Innovation Showcase, visit www.bit.ly/isw-2020.

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Facebook stops plans to put ads on WhatsApp

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In 2019, it was announced at the Facebook Marketing Summit that advertisements would be appearing in WhatsApp Status. Recently, Facebook disclosed it has quit plans to start posting ads on WhatsApp.

WhatsApp will bring Stories Ads in its status product in 2020. #FMS19 pic.twitter.com/OI3TWMmfKj

— Olivier Ponteville (@Olivier_Ptv) May 21, 2019

According to a report by The Wall Street Journal, the team that was set up to work on integrating ads to the app were dissolved and as a result, their work was “deleted from WhatsApp’s code”. Though the app up to this time is ad-free, Facebook still plans to harmonise ads into WhatsApp’s Status feature.

The report further said that Facebooks’s plan to monetise WhatsApp is part of what made WhatsApp co-founder Jan Koum exit the company in 2018 and closely followed months after by his fellow co-founder Brian Acton.

Also, the drawback in putting ads on WhatsApp has led Facebook to alternatively focus on WhatsApp features that will “allow businesses to communicate with customers and organize those contacts.”

Acquired for $22 billion (₦7,974,956,000) in 2014 by Facebook, WhatsApp is one of the most used social media platforms in the world and in Nigeria especially, according to a report. And with new features been added to the Facebook-owned apps, it may seem that the company is unrelenting in making its platform indispensable.

It can be recalled that in 2019, Facebook introduced ‘catalogs’ to its WhatsApp Business app and also Facebook Pay to the market. Although, these features are yet to be available in the African market.

Presuming that ads on WhatsApp would be ultimately launched, the WhatsApp status feature which was copied from Snapchat stories might be carrying ads in between the status just like Instagram stories.

On a brighter note, ads in between WhatsApp stories would be of an advantage to small business owners who already use their WhatsApp status as a tool to market their services. Additionally, these businesses could also create ads to target their prospective customers on the app.

It would also be another huge source of revenue for Facebook as WhatsApp is yet to be monetised while Facebook and Instagram are already generating revenue for the company via customer replies through its new WhatsApp Business API, Facebook Marketplace, ads placement on Instagram and so on.

Attend Techpoint SME Clinic 2020 and stand a chance to win ₦100,000 (CFA 160,000) for your business. Register now for FREE.

Techpoint is hosting an awards ceremony to reward the most outstanding players in the Nigerian startup ecosystem (2015 – 2020). You can nominate your favourite startups now.

Want more stories like this? Subscribe to the Techpoint Africa Newsletter.

Woman in Tech | I write about social media and internet culture | Photography enthusiast.

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Facebook keeps policy protecting political ads | ABS-CBN News

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Facebook logos are seen on a screen in this picture illustration taken Dec. 2, 2019. Johanna Geron, Reuters/file

SAN FRANCISCO — Defying pressure from Congress, Facebook said on Thursday that it would continue to allow political campaigns to use the site to target advertisements to particular slices of the electorate and that it would not police the truthfulness of the messages sent out.

The stance put Facebook, the most important digital platform for political ads, at odds with some of the other large tech companies, which have begun to put new limits on political ads.

Facebook’s decision, telegraphed in recent months by executives, is likely to harden criticism of the company heading into this year’s presidential election.

Political advertising cuts to the heart of Facebook’s outsize role in society, and the company has found itself squeezed between liberal critics, who want it to do a better job of policing its various social media platforms, and conservatives, who say their views are being unfairly muzzled.

The issue has raised important questions regarding how heavy a hand technology companies like Facebook — which also owns Instagram and the messaging app WhatsApp — and Google should exert when deciding what types of political content they will and will not permit.

By maintaining a status quo, Facebook executives are essentially saying they are doing the best they can without government guidance and see little benefit to the company or the public in changing.

In a blog post, a company official echoed Facebook’s earlier calls for lawmakers to set firm rules.

“In the absence of regulation, Facebook and other companies are left to design their own policies,” Rob Leathern, Facebook’s director of product management overseeing the advertising integrity division, said in the post. “We have based ours on the principle that people should be able to hear from those who wish to lead them, warts and all, and that what they say should be scrutinized and debated in public.”

Other social media companies have decided otherwise, and some had hoped Facebook would quietly follow their lead. In late October, Twitter’s chief executive, Jack Dorsey, banned all political advertising from his network, citing the challenges that novel digital systems present to civic discourse. Google quickly followed suit with limits on political ads across some of its properties, though narrower in scope.

Reaction to Facebook’s policy broke down largely along party lines.

The Trump campaign, which has been highly critical of any attempts by technology companies to regulate political advertising and has already spent more than $27 million on the platform, largely supported Facebook’s decision not to interfere in targeting ads or to set fact-checking standards.

“Our ads are always accurate so it’s good that Facebook won’t limit political messages because it encourages more Americans to be involved in the process,” said Tim Murtaugh, a spokesman for the Trump campaign. “This is much better than the approaches from Twitter and Google, which will lead to voter suppression.”

Democratic presidential candidates and outside groups decried the decision.

“Facebook is paying for its own glowing fake news coverage, so it’s not surprising they’re standing their ground on letting political figures lie to you,” Sen. Elizabeth Warren said on Twitter.

Warren, who has been among the most critical of Facebook and regularly calls for major tech companies to be broken up, reiterated her stance that the social media company should face tougher policies.

The Biden campaign was similarly critical. The campaign has confronted Facebook over an ad run by President Donald Trump’s campaign that attacked Joe Biden’s record on Ukraine.

“Donald Trump’s campaign can (and will) still lie in political ads,” Bill Russo, the deputy communications director for Biden, said in a statement. “Facebook can (and will) still profit off it. Today’s announcement is more window dressing around their decision to allow paid misinformation.”

But many Democratic groups willing to criticize Facebook had to walk a fine line; they have pushed for more regulation when it comes to fact-checking political ads, but they have been adamantly opposed to any changes to the ad-targeting features.

On Thursday, some Democratic outside groups welcomed Facebook’s decision not to limit micro-targeting, but still thought the policy fell short.

“These changes read to us mostly as a cover for not making the change that is most vital: ensuring politicians are not allowed to use Facebook as a tool to lie to and manipulate voters,” said Madeline Kriger, who oversees digital ad buying at Priorities USA, a Democratic super PAC.

Other groups, however, said Facebook had been more thoughtful about political ads than its industry peers.

“Facebook opted against limiting ad targeting, because doing so would have unnecessarily restricted a valuable tool that campaigns of all sizes rely on for fundraising, registering voters, building crowds and organizing volunteers,” said Tara McGowan, chief executive of Acronym, a non-profit group that works on voter organization and progressive causes.

Facebook has played down the business opportunity in political ads, saying the vast majority of its revenue came from commercial, not political, ads. But lawmakers have noted that Facebook ads could be a focal point of Trump’s campaign as well as those of top Democrats.

Facebook’s hands-off ad policy has already allowed for misleading advertisements. In October, a Facebook ad from the Trump campaign made false accusations about Biden and his son, Hunter Biden. The ad quickly went viral and was viewed by millions. After the Biden campaign asked Facebook to take down the ad, the company refused.

“Our approach is grounded in Facebook’s fundamental belief in free expression, respect for the democratic process and the belief that, in mature democracies with a free press, political speech is already arguably the most scrutinized speech there is,” Facebook’s head of global elections policy, Katie Harbath, wrote in the letter to the Biden campaign.

In an attempt to provoke Facebook, Warren’s presidential campaign ran an ad falsely claiming that the company’s chief executive, Mark Zuckerberg, was backing the reelection of Trump. Facebook did not take the ad down.

Criticism seemed to stiffen Zuckerberg’s resolve. Company officials said he and Sheryl Sandberg, Facebook’s president, had ultimately made the decision to stand firm.

In a strongly worded speech at Georgetown University in October, Zuckerberg said he believed in the power of unfettered speech, including in paid advertising, and did not want to be in the position to police what politicians could and could not say to constituents. Facebook’s users, he said, should be allowed to make those decisions for themselves.

“People having the power to express themselves at scale is a new kind of force in the world — a Fifth Estate alongside the other power structures of society,” he said.

Facebook officials have repeatedly said significant changes to its rules for political or issue ads could harm the ability of smaller, less well-funded organizations to raise money and organize across the network.

Instead of overhauling its policies, Facebook has made small tweaks. Leathern said Facebook would add greater transparency features to its library of political advertising in the coming months, a resource for journalists and outside researchers to scrutinize the types of ads run by the campaigns.

Facebook also will add a feature that allows users to see fewer campaign and political issue ads in their news feeds, something the company has said many users have requested.

There was considerable debate inside Facebook about whether it should change. Late last year, hundreds of employees supported an internal memo that called on Zuckerberg to limit the abilities of Facebook’s political advertising products.

On Dec. 30, Andrew Bosworth, the head of Facebook’s virtual and augmented reality division, wrote on his internal Facebook page that, as a liberal, he found himself wanting to use the social network’s powerful platform against Trump.

But Bosworth said that even though keeping the current policies in place “very well may lead to” Trump’s reelection, it was the right decision. Dozens of Facebook employees pushed back on Bosworth’s conclusions, arguing in the comments section below his post that politicians should be held to the same standard that applies to other Facebook users.

For now, Facebook appears willing to risk disinformation in support of unfettered speech.

“Ultimately, we don’t think decisions about political ads should be made by private companies,” Leathern said. “Frankly, we believe the sooner Facebook and other companies are subject to democratically accountable rules on this, the better.”

2020 The New York Times Company

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Dave Weckl @ All About Jazz

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1979 saw a move to the East coast and the University of Bridgeport. While playing the New York club scene with a band called Nite Sprite, Weckl started receiving accolades from established studio musicians such as Steve Kahn, Michael Brecker, and Peter Erskine. It was Erskine who recommended Weckl for his first ‘big gig’ with a group called French Toast, forerunner to the Michel Camilo band. That band featured iconic electric bass player Anthony Jackson.

From this group, Jackson recommended Weckl for the prestigious 1983 Simon and Garfunkel reunion tour. This got Weckl noticed by a much larger industry audience and lead to many session opportunities, including radio and TV jingles, sound track sessions, and top recording dates with George Benson, Peabo Bryson, Diana Ross, Robert Plant, and many more.

In 1985, Michael Brecker recommended Weckl to Chick Corea for his new Elektric Band. That was the beginning of a seven-year relationship with both the Elektric and Akoustic bands where nine recordings and three videos were produced. The Akoustic Band release earned Weckl a Grammy.

The Elektric Band showcased Weckl’s cutting-edge drumming and innovative use of electronic and acoustic drums, bringing him worldwide recognition. Though the Elektric Band went on a 10-year hiatus in the early ’90s, the band still tours from time-to-time. They released a 17-part conceptual album entitled To The Stars in mid-2004, and have reunited for tours in 2011 and 2016/17.

Weckl’s solo career began in 1990 with the release of Master Plan. Co-written/produced with longtime St. Louis friend/colleague Jay Oliver, the album was a watershed moment in Weckl’s career. Some would say it ushered in a new generation of contemporary drumming.

Master Plan featured a dynamic and diverse collection of tracks featuring top jazz artists of the time. The album created a palette for Weckl’s wide-ranging abilities in jazz, fusion, and Latin-inspired music, solidifying him as an emerging leader in the drumming world.

The album’s title track, written and performed by Chick Corea, featured Weckl and Steve Gadd on drums. Weckl had been seen as a protege to Gadd and their styles meshed perfectly on the track. But in many ways, the tune marked a “passing of the torch” in terms of next-generation artistry on the drums.

Weckl has recorded and produced nine other solo/leader recordings to date. In addition to Master Plan, Heads Up and Hard-Wired earned him great notoriety in the early ’90s.

In 1998, Weckl realized his long-time goal of forming a world-touring band. The Dave Weckl Band released five studio records, including: Rhythm Of The Soul, Synergy, Transition, Perpetual Motion, and Multiplicity. The band also released a hot live album, LIVE (And Very Plugged In) plus a compilation of DWB and instructional videos entitled The Zone.

Instructional videos have always played a big role in Weckl’s career. His original product, entitled Contemporary Drummer + 1, was one of the first play-along products ever published for drums. His Back To Basics and The Next Step releases were best-sellers in the ’90s and also continue to sell today.

Weckl updated his technical approach in the ’90s after studying with Freddie Gruber. He then released a three-part series of videos called A Natural Evolution, which included an appearance by Gruber. These products redefined earlier concepts to help drummers understand how to play in a relaxed, efficient, and musical way. They also helped solidified Weckl’s stature as an articulate and respected teacher. His clinics and master classes continue to attract capacity crowds worldwide.

After many years of sideman work with guitar legend Mike Stern, Chris Minh Doky’s Nomads, Oz Noy, and more, Weckl spent 2013 reuniting with Jay Oliver. They launched a crowd funding campaign that attracted more than 2,000 pre-orders of a project that would eventually be called Convergence.

The album featured 10 tunes, including piano and drum solo pieces and a remake of Stevie Wonder’s legendary tune “Higher Ground.” The video of “Higher Ground” has been viewed millions of times on YouTube and Facebook. Drummer Chris Coleman, bassist Jimmie Johnson, guitarist Dean Brown, singer Chrissi Poland, and several amazing horn players and vocalists took part.

The project also saw collaborations with Canadian singer Emilie-Claire Barlow and Riverdance creator Bill Whelan. Oliver recorded several native Irish instruments at Whelan’s personal studio in Ireland.

Convergence was released with three companion products: a play-along package for drums, a play-along package for all other instruments on the album, and a full-length documentary entitled Flies On The Studio Wall.

In 2015, Weckl formed an acoustic jazz group with longtime friend/collaborator Tom Kennedy (bass), Gary Meek (sax), and Makoto Ozone (piano/B3). The group was called The Dave Weckl Acoustic Band. To date, the band has released a CD entitled Of The Same Mind and a live DVD filmed at Catalina Jazz Club in Hollywood.

More recently, Weckl has returned to touring with the Elektric Band, Mike Stern, and Oz Noy, while completing sessions in his Los Angeles-area home studio. He has also formed an online school with comprehensive lessons, new play along products, and live footage from current tours.

He says “it is my goal to inspire as many young (and not-so-young) people as possible to want to play music, whether it be on drums or another instrument. With all the negatives in the world today, I feel this is my way of contributing a positive action toward spiritual happiness, which music can be a big part of, if you let it. So parents, if your child has a talent for music, please allow them the opportunity to develop that talent!”

Outside of music, Weckl has a passion for automobiles and racing. He and his Corvette ZO6 regularly post competitive times at race tracks around Southern California. Check out his YouTube racing channel!

Beyond music and four-wheel indulgences, Dave’s biggest passions and sources of inspiration come from his daughter, Claire, and his wife, Clivia.

A future college graduate (psychology), Claire definitely has the music gene. She sang an amazing version of “Cups (You’re Gonna Miss Me)” for the Convergence album. Her talent, passion, and work ethic make her father proud every day.

Dave’s wife, Clivia (also formerly a singer) has a love and passion for music – and an amazing energy for everything life has to offer. She and Dave share time both in Italy and Los Angeles. Show less

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Nathan Miller obituary, death: Nathan Miller Chocolate Chambersburg

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Nathan Miller obituary, death: Nathan Miller Chocolate Chambersburg

Nathan Miller obituary, death: Beloved Nathan Miller Chambersburg chocolatier has passed away.

He is the proprietor and chocolatier at Nathan Miller Chocolate.

Please say a prayer for his grieving family mourning his death as you read the tributes below:

Please cover Deb and Rick Miller in love and prayers for comfort. They lost their beloved son Nathan and he will be greatly missed by so many.

I just remember him with this amazing dry sense of humor that brought joy to our lives as my sons middle school and highschool friend. Wrestling, soccer, cross country and many sleep overs at our house. Nate had an explorer’s spirit and wasn’t afraid to take risks like my son.

Looking back I never would have dreamed they both would have been business owners. Nate became a chocolatier in Chambersburg after studying abroad and here, all types of culinary skills. Nathan’s chocolates in Chambersburg made the best chocolate.

Nathan was a true example of an overcomer and showed the world that with faith and hard work you can find your dreams. You will be dearly missed and thankyou for the wonderful day I got to come down and have a tour.

Rest in Peace Nate until we meet again. Love and prayers

The Chambersburg community has a lost a real one. I’ll always remember going to $5 punk shows in the event space attached to the coffeehouse, buying bags of my favorite Little Amps coffee, having the best brownie I’ve ever tasted, and tearing up with hometown pride when seeing Nathan’s factory on national TV while on a flight home. Thank you Nathan Miller. Rest Easy.

Nathan Miller obituary

Nathan Miller I met you in the darkest part of my life. You took me under your wing. You told me your dreams of being a chocolatier, I knew you would not only make that a reality, but take it to the highest level.

You were in your twenties, with all your friends, drawn to your house almost nightly, and Sunday barbecues. You were all so smart, fun, creative and welcoming- to an older woman divorcee even though I never felt like the outsider I was.

Your gatherings, many which involved karaoke and music- your go to Karaoke was vintage Pink Floyd and David Bowie. We enjoyed art, the outdoors, our views of spirituality, of course gorgeous food, and a lot of laughter. Then when I was trying to make it as a realtor, you trusted me and hired me, giving me work. You referred your friends and your wonderful uncle Doug Walter.

You grew my business. As time went on your family, Deb Walter Miller with Doug, made me feel welcome, just as you had, with your friends.

When you trusted me to sell your home, I saw you off to go back to Chambersburg to pursue and conquer your dreams. We didn’t stay in touch. I didn’t visit you when your work brought you to Denver. And I didn’t support through your health battle. I never reciprocated any of the joy and generosity you naturally shared with me. I deeply regret that.

My heart is heavy and I pray your heart and soul have been set free. I miss you, and I’m so grateful for all the love and life you showed me.

Nathan Miller obituary, death: Nathan Miller Chocolate Chambersburg

Nathan was a kind, gentle person. He believed in us and helped us get started. He always gave us good advice and held great conversations over his amazing coffee and chocolates. He will be missed and we will think of him every time we take a bite of chocolate. May he rest in peace.

Our downtown mourns. We mourn the loss of Nathan Miller, proprietor and chocolatier at Nathan Miller Chocolate. Nathan provided encouragement and advice to many businesses with our downtown. He collaborated with GearHouse Brewing Co on a chocolate porter and crafted a product known world wide. We offer our condolences and prayers to the Nathan’s family and friends.

📸 – Nathan Miller Chocolate

Saddened to hear about the passing of Nathan Miller of Nathan Miller Chocolate. His dedication to his craft and his effort to revitalize Chambersburg’s Grant-Street-warehouse area were major inspirations for my own business ventures in this town.

“Made with ❤️ from bean to bar then handwrapped by our team. Come visit our factory at 140 North Third Street in Chambersburg, Pennsylvania.”

[from the packaging – this bar was a gift to Rach and I from Alex and Moriah].

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How to Promote a Flash Sale on Facebook and Instagram : Social Media Examiner

Do you run flash sales? Wondering how to promote your flash sale on social media?

In this article, you’ll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook.

Why You Need a Different Approach for Promoting a Flash Sale

Everyone loves a flash sale. Limited-time offers and short-term sales can be effective ways to inject revenue into your online store, especially around prominent days in the marketing calendar.

Most flash sales last for 24 hours or less; therefore, the campaigns promoting them are also short-lived. Maximizing performance within such narrow timeframes requires a different campaign management approach than for longer campaigns.

Here’s how you can maximize your efforts to drive your campaigns further and make your ad spend work harder.

#1: Create a Facebook Event for Your Flash Sale

Creating a Facebook event for your flash sale allows you not only to add all of the important details about the event but also create organic reach by customers marking they’re “attending” or “interested.”

Additionally, Facebook’s algorithm is likely to show your event to people who might be interested as indicated by their social activity, which extends your reach even further.

More importantly, people who mark themselves as attending or interested will receive a notification about content or updates to the event and a reminder when the event is due to start.

Discover the best social media marketing strategies from the world’s top experts! Don’t miss this event!
SALE ENDS
January 7th!

#2: Run a Pre-Launch Reach Campaign With Ads on Instagram and Facebook

Running a promotion announcing your flash sale ensures potential customers will see it. Using paid ads on Facebook and Instagram is vital in today’s pay-to-play market. You’ll not only increase exposure and build conversation about your upcoming sale but also prime your Facebook pixel.

Priming your pixel means you’re warming up Facebook. If you build engagement and extend your reach before you launch your flash sale, Facebook will know exactly who’s ready to buy because of their activity and engagement in the run-up. You’ll be building a warm audience you can retarget (as discussed a little later).

In a nutshell, this initial priming—thanks to the pixel—will put your product in front of people who are already interested in the sale. With no extra cost to you, this will reduce CPA (cost per acquisition) and increase your ROAS (return on ad spend). This is a smart application of ad technology.

Here’s an example of an announcement ad for a flash sale:

Normally, when setting up Facebook ads for eCommerce, you would choose the Conversions objective because it’s likely to achieve the highest ROAS. It’s also training your pixel to go after the customer who’ll buy from you. In the process, it also allows Facebook to learn about your ideal customer.

This is great for people who are in the buying phase. When you run conversion ads, you’re effectively removing a piece of the pie; you’re going after quick wins with people who buy. But with flash sales, customers may look a little bit different. For instance, they may have thought about buying from you but were waiting for a sale, or they needed an added incentive to get them to cross the finish line.

When you’re promoting the flash sale in the run-up, you want to set up a Reach campaign. This will let you reach a larger audience and therefore more prospects.

To create this campaign, simply select Reach as your campaign objective. Target your ad to your following or a cold audience that may have similar product interests. To illustrate, if you own a children’s clothing store, you can target people who are parents or who have an interest in a similar brand.

#3: Count Down to the Sale With Organic Posts on Facebook and Instagram

About 5–7 days before your flash sale, begin sharing daily countdown posts on Facebook and Instagram. Plan your posts a few weeks in advance to give yourself time to think about how you’ll drive organic engagement. It’s a good idea to schedule your posts to avoid missing a day.

Create 5–7 posts that clearly call out your sale. Be sure to include the date and how many days there are to go, as in the example below:

When creating these posts, consider using engagement hooks such as “tag a friend who NEEDS to know about this sale,” or “Comment below with what you’re thinking of buying.” These are quick and easy ways to build your social engagement and organic reach. More importantly, you’re building a custom audience of people who have recently engaged with your page, which you can then retarget via your ad campaign on the day of your sale.

In addition to these feed posts, both Facebook stories and Instagram stories can provide more organic exposure. Alongside your countdown posts, share 2–3 daily story posts of your products. Include the flash sale reminder, date, and savings on featured products. Rather than simply sharing the sale discount, you’re contextualizing the discount on real products, helping customers visualize their savings.

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Sale ends Tuesday, January 7th, 2020.

Another way to use the Stories features to promote your flash sale is to share live content of yourself talking about your brand. This can work if you’re the face of your brand, or as a way to introduce yourself as the face behind the brand. You could also ask your employees to share their excitement about your sale.

Describe to your audience how this is your biggest sale yet, and how you’re excited to offer customers this opportunity to buy the products they’ve had their eye on for a while. You’ll be generating buzz about your sale and connecting with your customers. Giving a sneak peek into who you are and why you’re doing this is a fantastic way to build a relationship with audience members.

#4: Run Instagram and Facebook Ads via a Conversions Campaign on the Day of Your Flash Sale

When you’re ready to go live with your flash sale, I recommend setting it up as a Conversions campaign. By running a Conversions campaign, you’re telling Facebook you want conversions. Don’t run your campaign for adds to carts, landing page views, engagement, and so on, because this is what Facebook will deliver.

Set Your Budget

For campaigns that run for less than 24 hours, I recommend using a lifetime budget for the best results. To do this, toggle Campaign Budget Optimization (CBO) on and select Lifetime Budget from the drop-down menu.

Alternatively, you can edit this in the Budget & Schedule section at the ad set level.

Lifetime Budget is the most sensible setting. If you were to use a daily budget for a 6-hour campaign, Facebook wouldn’t spend more than 25% (6 ÷ 24) of the budget you specified so you’d have to take that into account.

More importantly, Facebook’s pacing algorithm (which optimizes delivery to get the best results available for your budget) isn’t designed to optimize daily budgets for shorter periods.

Target Ads to Your Warm Audiences

Once you’ve set up your campaign, you can create a number of ad sets to test your audience success rate and measure which audience targeting performed best.

Because you’ve been running your flash sale warm-up campaign, you can now set up several ad sets targeting different audiences. These should include:

If you set up your naming conventions correctly (as in the example below), you should instantly be able to see which ad set is performing best.

Choose Accelerated Delivery

Keep in mind that Facebook’s pacing algorithm can take some time to calibrate itself in the beginning. This clearly isn’t ideal if you want your campaign to start with a bang. In this case, use Accelerated Delivery. Selecting this option will disable the pacing algorithm altogether and enter you into as many auctions as possible.

Be careful, though; while this improves delivery and helps to gather data, it can also drive up costs. It might even spend your entire budget before the campaign is over.

You should always have a plan for monitoring results and reacting appropriately in various scenarios.

Some businesses choose to announce flash sales on the day of the sale. On its face, this approach seems to make sense. However, announcing the sale at least 1 week before will give you sufficient time to generate buzz around the offering.

Start by creating an event on Facebook and encouraging your audience to like, share, and comment. Also post organic content through a series of countdown posts and share Facebook and Instagram stories talking about what will be offered in the flash sale and emphasizing that stock levels are limited.

You’ll then want to run a pre-launch ad to promote your flash sale to your following or a cold audience that may have similar product interests.

Finally, on the day of the launch, run an ad for the duration of your flash sale using the optimization techniques discussed above.

Remember that your pre-launch efforts will frame your flash sale launch. If you nail the pre-launch, you’ll have your customers primed and ready for your sale. This will dramatically increase your conversion rate and you’ll see a much higher success rate.

Discover the latest tactics and master social media marketing in 2020! Don’t miss this event!
SALE ENDS
January 7th!

What do you think? Will you follow this plan to promote your next flash sale on Facebook and Instagram? Share your thoughts in the comments below.

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