FGM doctor arrested in Egypt after girl, 12, bleeds to death | Global development | The Guardian

A doctor has been arrested after the death of a 12-year-old girl he had performed female genital mutilation (FGM) on.

Nada Hassan Abdel-Maqsoud bled to death at a private clinic in Manfalout, close to the city of Assiut, after her parents, uncle and aunt took her for the procedure.

Her parents and aunt were also arrested after reports of her death emerged.

The doctor, 70, carried out the procedure without anaesthesia, without a nurse present and without any qualifications as a surgeon, according to local prosecutors.

The surgeon, known only as “Ali AA” claimed the family brought the girl to him for “plastic surgery” on her genitals.

Family members reportedly admitted that they knew they were taking the child to undergo FGM, and that her mother and aunt had stayed in the room during the procedure.

FGM involves the removal of the clitoris and sometimes other external female genital organs. Tradition in some parts of rural Egypt demands that young women undergo FGM as a way of demonstrating sexual purity.

The police and officials carrying out investigations don’t care about domestic and sexual violence, including FGM

Egyptian authorities have struggled for years to eradicate the practice, despite a 2008 ban and new laws in 2016 criminalising parents and doctors who facilitate it. Under the new laws, anyone who performs FGM faces between three and 15 years in prison, while anyone accompanying girls or women to be cut faces up to three years in jail.

But campaigners warned at the time that the new laws were unlikely to combat the practice, given the lack of convictions of doctors and reliance on people to self-report. They also warned more girls could be taken to hospitals or other medical facilities to have the procedure, meaning that complications were less likely but so was public knowledge of the practice itself.

In 2013, 13-year-old Sohair al-Bata’a died as a result of FGM. Raslan Fadl was the first doctor to be convicted of FGM, serving three months of his sentence in a case considered a watershed in convincing Egyptian lawmakers to criminalise the practice.

Fadl was released after reconciling with the Bata’a family, a loophole in the law that campaigners say shields families and doctors from prosecution.

“FGM continues to occur because there is no desire from the political leadership to stop it. The state is tolerant of female genital mutilation despite the presence of law, and despite receiving funds and grants from abroad [to combat it],” said Reda El Danbouki, a lawyer and campaigner against FGM.

He said judges fail to apply the law because they “are affected by a culture which does not see FGM as a crime”.

He added: “The police and the officials carrying out investigations don’t care about domestic and sexual violence, including FGM.”

Danbouki criticised Egypt’s doctors’ syndicate for suspending convicted doctors rather than removing them permanently from the register.

According to Unicef, 87% of of females aged 15 to 49 have undergone FGM in Egypt. About 14% of girls under 14 have been cut.

An estimated 27.2 million Egyptian women and girls had been subjected to FGM in 2016, according to Unicef, out of a population of almost 100 million.

Rania Yehia, of Egypt’s National Council for Women, an initiative affiliated to the presidency, said that her organisation would continue to campaign to raise awareness.

Yehia maintained that the strength of tradition in rural Egypt makes the problem hard to combat, but blamed the persistence of the issue on external factors. “This habit comes from outside Egypt. It comes from elsewhere in the continent of Africa … not from north Africa,” she said.

Additional reporting by Adham Youssef

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Naira Marley soaring amidst controversies

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Naira Marley
Naira Marley

…Why he’s dominating Nigeria’s music scene

By BENJAMIN NJOKU

The Nigerian music scene in recent times has been saturated with lots of talented music stars, who are redefining the space and creating their own buzz. One of such wave-making stars is Azeez Adeshina Fashola, popularly known as Naira Marley.

Marley burst onto the country’s music space like ‘a colossus’ and suddenly stole the hearts and minds of many lovers of music in this part of the world. It still seems like the pop sensation dropped out of nowhere unto our collective music ears.

Before last year, not much was heard of the Agege-born rapper. Even after the release of his 2017 hit “Issa Goal”, which featured Olamide and Lil Kesh, Naira Marley was still not a name to be reckoned with in the Nigerian music scene. But it was after releasing his hit song, “Am I a Yahoo Boy” featuring popular musician Zlatan Ibile, where he alleged to have declared public support for internet fraud. Naira Marley became the name on everyone’s lips.

The Economic and Financial Crimes Commission,EFCC had arrested him alongside Zlatan and three other persons. They slammed an 11- count charge bordering on credit card fraud, car theft and Cybercrime against Naira Marley. Thus started a legal battle that culminated in his detention for 35 days. Many believe the EFCC arrested him because of his alleged support for internet fraud and his claim that cybercrime is a form of reparation of the wealth stolen from Africa. That was the beginning of his journey to stardom.

While the trial lasted, the controversial singer was busy creating buzz on social media. His fans were not deterred from protesting against his arrest outside the EFCC headquarters in Lagos.

READ ALSO: Davido is the king of African music – Miraboi

Marley was quoted to have said in an interview that their rage was understandable. “Because they know the system. They knew what [the EFCC was] trying to do and they followed what happened. They knew I shouldn’t be getting arrested for what I’m saying. Freedom of speech! I should be allowed to be saying what I’m saying. But the EFCC said I was supporting fraud, because I said I have no problem with these people.”

Today, Marley remains one of the hottest artistes that have dominated the mainstream music chart in Nigeria and diaspora. His fan base has continued to increase on daily basis, just as he’s not free from troubles. Recall that in November, Marley set social media agog when he tweeted that a lady with a big butt was better than one with a Master’s degree. Few days later, the lewd singer alongside his siblings and cousins landed into another trouble after they were accused of stealing a car. But unfortunately, the court early this year dismissed the theft case and the singer walked away a free man.

Marley is a phenomenal singer who has a lot going for him. His journey from prince of Peckham to cult figure in Lagos, represents his evolution into a bonafide intercontinental rock star: selling out shows across Africa, and trailed intently both online and off by his mass of obsessive followers, called the ‘Marlians’.

Named after the Nigerian currency and known for his anti-establishment spirit and viral dance crazes, Marley’s wave connects the West African diaspora to their roots as he delivers his lines in a syrupy mixture of Yoruba and English.

Like Eedris Abdulkareem, Terry G and Bobrisky before him, Marley has been able to traverse between public hatred and adoration. On social media, he’s the most talked about Nigerian singer at the moment. While he’s yet to break into the international scene, Marley is currently enjoying the buzz he’s creating with his music back home. He’s in a lane of his own that politely ignores the commercialism of Afro-pop. To many, Marley is using his music to promote immorality and a generation of valueless youths, while to others, his music is awesome.

RnB singer, Asa described Marley’s music as “awesome.” Just as some twitter users once called out the ‘Puta’ hit maker after he declared that his songs can cure depression. They complained that his songs are noisy and senseless and “the only thing his songs can do is that it can cause depression rather than cure it.”

Since he burst onto the UK music scene in 2014, with Marry Juana, a song he wrote with his friend Ma Twigz, the Agege-born, Marley has been banging out hit after hit. In November 2019, the controversial singer sold out the almost 5000 capacity 02 Arena for Marlian Fest in three minutes. Tickets for the Marlian Fest which held on 30 December 2019 at the Eko Convention Centre, Eko Hotels, Lagos also sold out. There was chaos at the venue as fans tried to gain entrance into the concert.

But believe it or not, Marley is a singer you will hate to love. At present, the rapper is not just the rave of the moment, he is arguably the most popular artiste in Nigeria today. But the negative influence of Marley’s songs on the youths is unimaginable. This Marlian fever, like the era of Makossa has taken over the streets of Lagos and everywhere you go, men, women, the young and the old, the affluent and the poor are quick to claim they are Marlians with glee; and the buzz word “I am a Marlian” hits you like an unforgettable dream.

The lewd singer currently has a huge fan base. They call themselves Marlians. His songs and dance steps are inspiring a new generation of morally debased youths, who follow him around. It seems the youth would be his followers for a long time, except something serious is done. They revel in being “outsiders’, and as a trademark, they are disrespectful of rules and agents of law enforcement.

From the dance step, ‘Soapy,’ that has popularised the habit of masturbation to his off and on life inside prison to his recent dance step called ‘Tesumole,’ Naira Marley has continuously been a source of controversy and confusion in the Nigerian music scene.

It’s not for nothing that a clergyman, Chris Omashola, early this year took to his Twitter page, where he shared a series of prophecies concerning Nigeria. He warned that Marley is a demon and his music is inspired by demons, to destroy the youths in Nigeria.

“In 2020, God told me, Naira Marley is A Demon, He is Satanic and should repent before it’s too late. His songs are demonically inspired to destroy the Destiny of The Youths of this generation, Nigerian youths should desist from calling themselves Marlians. #ACOProphecies2020,” he tweeted.

Marley’s fans have since dismissed the clergyman’s warning, as they sent him threat messages; while he himself reacted by sharing screenshots of the pastor’s leaked sex tapes with an interesting caption. “To all Naira Marley’s fans aka Marlian. Please what’s your final judgment on this #NairaMarley and Apostle Chris Omashola case.” . Then on another occasion he tweeted: “Jesus never went to church.”

That’s not all, a certain mother reportedly cried out on social media after her teenage daughter was suspended from school for being part of a Marlian cult. According to the woman, the school caught over 25 girls who were members of the cult, including her daughter.

The teacher had found underwear in one of the girls’ bags and when she was questioned, she revealed that she was part of a cult whose members do not wear underwear to school on certain days.

It was, however, ascertained that the girls don’t wear pants, while the Marlian boys don’t wear belts.

However, it’s said that being a marlian has its ups and downs, from the rumoured beltless trousers for boys and underwear free girls who all believe in the marlian philosophy. You suddenly behold a boy next door who identifies himself as a Marlian, and ready to dance his Marley’s latest dance steps , ‘ Shaku shaku and Soapy (a demonstration of someone pleasuring him or herself through dance) and you are taken aback.

Despite the legal battle and the backlash against him, Marley’s fan base continues to rise., just as the singer is not relenting on his resolve to rule his world. On December 30, 2019, Marlians thronged the Eko hotel venue of the maiden edition of his headlining show, ‘Marlian Fest’ to keep a date with their music idol. While performing at the show, the singer announced his new record label, Marlian Records and resident presented the four artistes who are signed to his music imprint. He equally won his first major award at the 2020 Soundcity MVP Awards, held at the Eko Convention Center, Lagos Nigeria.

The Marlian President beat Tiwa Savage (49-99), Chinko Ekun (Able God), Prince Kaybee (Banomoya), Shatta Wale (My Level), Burna Boy (On The Low), Rayvanny (Tetema), Zlatan (Zanku – Legwork) to clinch the award for Viewers’ Choice for his viral song Soapy. And it was a major boost to his music career. But one wonders how far Naira Marley can go in this journey?

The post Naira Marley soaring amidst controversies appeared first on Vanguard News.

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In the ground and off the page: why we’re banning ads from fossil fuels extractors | Membership | The Guardian

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In a bid to reduce our carbon footprint, confront greenwashing and increase our focus on the climate crisis, the Guardian this week announced it will no longer run ads from fossil fuel extractors alongside any of its content in print or online. The move will come into immediate effect, and follows the announcement in October last year that we intend to reduce our net emissions to zero by 2030.

Once upon a time, a newspaper was a rather straightforward business. You generated enough material of interest to attract a significant number of readers. You then ‘sold’ those readers to advertisers happy to pay to get their ideas, products or brands in front of consumers with cash to spend.

Of course, digital disruption over the past 20 years has upended that model, but advertising remains an important part of the media business ecosystem. At the Guardian, it is still responsible for about two-fifths of our income.

But what happens when the readers don’t like the adverts? What do you do when the message that advertisers want to spread jars awkwardly with the work your journalists are doing?

What if your journalists are some of the best in the world at revealing and investigating the deepening climate catastrophe and the disaster that is fossil fuel growth, while some of your advertisers are the very people digging the stuff out of the ground?

This contradiction has bothered us – and some of you – for some time. We came up with a rather bold answer this week: turn away the money and double down on the journalism.

“It’s something we thought about for a long time,” says Anna Bateson, the interim chief executive officer of Guardian Media Group, the Guardian’s parent company. “We always felt it was in line with our editorial values but were cautious for commercial reasons.”

She said it was the logical next step after the Guardian committed last year to becoming carbon neutral by 2030 and was certified as a B Corp – a company that puts purpose before profit. But she added that the move had to be weighed carefully, given the fact that the Guardian only recently returned to breakeven after years in the red.

“You have to be careful you are not making cavalier decisions,” she said. “ We are still having to fight for our financial future. But because of the support we get from our readers, it is less of a risk.”

On the advertising side of our business, Adam Foley said there were no complaints at all that potential customers were suddenly off-limits, adding that staff felt that “being part of a company that shares their values” was the biggest motivation for his teams.

“A statement like this reaffirms to all of us that we’re contributing to a business that really lives those values – to the extent where it is prepared to sacrifice profit for purpose.”

The response from the wider world has been a pleasant surprise. Hundreds of you have written in, pledging your support, and in some cases, one-off contributions to start making up the shortfall. (EDS: See below – I’m going to append the best responses below. In print you can use as the panel)

The environmental movement was instantly appreciative, with activists quickly urging our peers to follow suit. “The Guardian will no longer accept advertising from oil and gas companies,” Greta Thunberg tweeted. “A good start, who will take this further?” Greenpeace called it “a huge moment in the battle against oil and gas for all of us.”

Some readers have been calling for the Guardian to go the whole hog and forsake advertising from any company with a substantial carbon footprint. Bateson said that was not realistic, adding that such a move would result in less money for journalism. She said the fossil fuel extractors were specifically targeted because of their efforts to skew the climate change debate through their lobbying effort.

“We are committed to advertising,” she said. “It will continue to be part of our future. We want advertisers who want to be appear alongside our high quality journalism.”

And how will we know if this has worked?
“We will listen to our readers, we will listen to our advertisers. The response so far has been gratifying. If we continue to hear positive noises from our readers and supporters, then it will have been a success.”




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Responses from our supporters

That is such a brilliant decision and it will be tough, but it is the correct one and I am very proud of The Guardian. Barbara Syer

Following the Guardian’s decision to ban ads from fossil fuel companies I’m making a monthly contribution to support its fearless journalism: reader support is essential for independent scrutiny of the powerful in business, finance and politics. Titus Alexander, Hertfordshire, England

I live at present in Canada, home to the Alberta Tar Sands: another name for ecological devastation resulting from fossil fuel extraction. I fully support The Guardian’s action in ceasing to be a vehicle for advertising by fossil fuel extractive companies, and I’m proud to be a supporter. My monthly donation is small, but when I can I will make it much greater. Rosemary Delnavine, Canada

Congratulations. At this time it may be a bold step, indeed, within this industry, but true leaders have to take bold steps for the betterment of the quality of life, and more importantly for the life of future generations. I applaud this decision, and will spread the word. Raphael Sulkovitz, Boston MA

What a bravery! This is what the life on earth needs, thank you. Karri Kuikka, Finland (EDS: please leave her wonderful Finglish intact!)

Keep it up. Here in Canada, we’re still trying to have it both ways — sell the product internationally but discourage buying domestically. As I recall, it was the same with tobacco. Eventually, it took a change in public opinion to solve the problem. As a news source, your efforts are part of this solution. Robert Shotton, Ottawa

I applaud your decision to”walk the talk.” I will therefore continue to contribute to The Guardian. Bob Wagenseil

Bravo yr decision to eschew $ from the FFI. Please do continue to hold to the fire(s) the feet of the deniers and the willfully ignorant. Sydney Alonso, Vermont, US

I am very happy to hear that good news. It’s quite courageous on your part, and I’m happy to support you! Have a great year ahead, you’ll have my continuous support! Julien Psomas

I completely support your plan to refuse ads from fossils, despite the
financial hit to the Guardian. I have made a donation to help out. David Thompson

A very commendable decision, very much in keeping with the Guardian’s position as leader of green issues to leave a better planet for following generations. Richard Vernon, Oxford

Yay! I’m so proud of the Guardian! We can no longer support or fund in any manner the fossil fuel industry if we have any chance of survival as a civilization on this planet. You’ve taken a courageous and moral step that will hopefully embolden others to join you. Good on you! Best, Carol Ross, Missouri, US

Good decision. I’ll support you as much as I can, which unfortunately is not much as I live on age pension only. Keep up the good work, we need it desperately! Ursula Brandt, South Australia

I am absolutely delighted by this decision. So many people pledge to do something about Climate Change, but few actually are willing to get uncomfortable and DO it. I am very proud of you as my favourite source of Information and this only makes a case for me to donate next time to you again. Christiane Gross

It was great reading what The Guardian is doing re the climate. As a Guardian on-line reader from The Netherlands I’m going to contribute monthly now instead of ‘now and again’. The amount will be relatively small as I do not have a great income. I really hope more of your supporters will do so, because it is really great what you are doing.
With kind regards, Aleida Oostendorp, Netherlands

I congratulate you and your team on taking this step regarding fossil fuel companies. The Guardian’s stance on the environment and its excellent coverage of related stories and events is the major reason for my support. Well done, and good luck in the future. Deirdre Moore

Love your new policy about accepting money from fossil fuels. Will contribute more to help make up for the shortfall. Todd Misk

I live on a fixed income with a strict budget so my continuing support of your excellent news organisation represents my commitment to the fight to address climate change. Every step counts. Barbara Hirsch, Texas, US

Only when we speak truth to power can change take place. thank yo for your courageous and expensive decision. Nancy Shepherd, Vermont, US

Love your journalism, especially your investigative work and the climate change topic. And with the bold statement about not receiving any more sponsorship from the fossil extracting companies? Well, the already great newspapers became even more impressive now. Keep up the good work. Miroslav Řezníček, Czech Republic

Thank you for taking the bold step of refusing advertising from fossil fuel extractive companies. I think it is the right thing to do & hope many more companies do the same. We must all work together if we want to save our planet. It is one of the most important issues of our times. Ginger Comstock, New York, US

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Anglican Church to El-Rufai: We’re Not Fighting Your Govt ⋆

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The Church of Nigeria (Anglican Communion) has assured the Governor of Kaduna State, Mallam Nasir el-Rufai, of the church’s support for his administration’s effort to ensure peace, law and order in the state.

The church also distanced itself from the activities of one of its clerics, Right Reverend Abiodun Ogunyemi, the Bishop of Zaria Diocese, who it said was engaging in “unguarded and unacceptable writing”.

According to a statement, Primate of the Church of Nigeria, Most Rev Nicholas Okoh, stated these when he led a delegation that visited el-Rufai at Sir Kashim Ibrahim House on Wednesday.

The statement was signed by Special Adviser to the Governor on Media and Communication , Mr Muyiwa Adekeye.

Okoh led a delegation that included included bishops from Lokoja, Kaduna, Kubwa and Dutse, and Odein Ajumogobia, the Chancellor of the Church.

“Our brother, Bishop Ogunyemi , has been cautioned and warned to desist from making utterances and writing that are tantamount to threatening the peace of Kaduna State and the nation at large.

“The Church of Nigeria is not partisan in the politics of the nation and that the position of Bishop Ogunyemi is not the position of the Church of Nigeria (Anglican Communion).

“The Church of Nigeria has sat severally in meetings and extensive discussions with our brother, Bishop Ogunyemi , where he was cautioned and charged to desist from utterances and writing that could lead to a misunderstanding between the Church and government , and stir up religious crisis. Your Excellency, we can assure you that he has given an undertaking to be of good behaviour,” the statement quoted Okoh as saying.

“We believe God sets up leaders and that the government of Kaduna State is in existence by the grace of God. The Anglican Church does not engage itself in fighting governments , rather , it seeks fruitful ways of engaging the government for the benefit of the citizens of the land,” Okoh was further quoted as saying.

The statement quoted the primate as expressing gratitude to the state government that the status of St. George’s Cathedral, Zaria, had been clarified.

Responding, El-Rufai thanked Okoh and his delegation for the visit, but expressed disappointment over the conduct of Bishop Ogunyemi on the issue of St. George’s Cathedral, Sabon Gari, Zaria.

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“I lost it all” – Nigerian Mum, Uche Osagie Speaks After Her Three Children’s Death In New Year’s Crash In Canada – Motherhood In-Style Magazine

The new year has started on a rather sour note for a Canada based Nigerian mum and she’s lamenting her woes. The distraught mum, Uche Osagie lost her three children in a car accident which occurred on New Year’s Day.

Narrating how the devastating and unimaginable loss occurred, Uche said her three children died in the collision which took place at northern Ontario highway while on her way to file an appeal for permanent status in Canada.

The Nigerian mother who fled Nigeria eight years ago with her two oldest children for a better life in Canada, said she was travelling to Toronto to get a lawyer to file a federal appeal after receiving a letter that her second appeal had been denied. The Osagies were, in fact, returning from that mission when their vehicle struck a rock-cut on New Year’s Day. The collision occurred close to the Highway 144 turnoff on Highway 17, just 20 kilometres shy of their home in Chelmsford, reports CBC.

The distraught mother said;

“I thought I was doing the best thing for them to bring them to Canada to give them a better life, but I don’t know anymore. 

“The celebration they longed for, they are no longer here to celebrate. So, to me, I think I’m a loser. I lost it all. All my fight, everything, is in vain and I ask myself, once again, and I keep asking God, ‘Why did you keep me?’ You should have taken me and let those children have a better future. It’s all about them. I lived all my life for those kids.”

“My son Destiny said ‘no, I’m not going back to Nigeria,’ ”

Osagie told CBC.

“‘I want to live in Canada. I would rather die than be deported.’”

Destiny, 11, was the eldest of the three children killed in the horrific crash. Brother Flourish, 10, and sister Britney, 6, also perished. Gerry Lougheed Jr. said the situation is among the saddest he has dealt with in nearly five decades as a Sudbury funeral director.

“For a whole family to be devastated like that is just unbelievable. When you have children at that age and so full of life – I’m sure they had friends at school and played games and all that fun stuff – and then in a matter of moments to have those three lives taken away, it’s terrible.”

He told the Star.

Flags flew at half-mast Monday outside Chelmsford Public School, where the Osagie children were pupils, and the Rainbow District School Board offices on Wembley Drive. Mental-health workers were on hand at the public school to provide support for classmates.

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How to Promote a Flash Sale on Facebook and Instagram : Social Media Examiner

Do you run flash sales? Wondering how to promote your flash sale on social media?

In this article, you’ll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook.

Why You Need a Different Approach for Promoting a Flash Sale

Everyone loves a flash sale. Limited-time offers and short-term sales can be effective ways to inject revenue into your online store, especially around prominent days in the marketing calendar.

Most flash sales last for 24 hours or less; therefore, the campaigns promoting them are also short-lived. Maximizing performance within such narrow timeframes requires a different campaign management approach than for longer campaigns.

Here’s how you can maximize your efforts to drive your campaigns further and make your ad spend work harder.

#1: Create a Facebook Event for Your Flash Sale

Creating a Facebook event for your flash sale allows you not only to add all of the important details about the event but also create organic reach by customers marking they’re “attending” or “interested.”

Additionally, Facebook’s algorithm is likely to show your event to people who might be interested as indicated by their social activity, which extends your reach even further.

More importantly, people who mark themselves as attending or interested will receive a notification about content or updates to the event and a reminder when the event is due to start.

Discover the best social media marketing strategies from the world’s top experts! Don’t miss this event!
SALE ENDS
January 7th!

#2: Run a Pre-Launch Reach Campaign With Ads on Instagram and Facebook

Running a promotion announcing your flash sale ensures potential customers will see it. Using paid ads on Facebook and Instagram is vital in today’s pay-to-play market. You’ll not only increase exposure and build conversation about your upcoming sale but also prime your Facebook pixel.

Priming your pixel means you’re warming up Facebook. If you build engagement and extend your reach before you launch your flash sale, Facebook will know exactly who’s ready to buy because of their activity and engagement in the run-up. You’ll be building a warm audience you can retarget (as discussed a little later).

In a nutshell, this initial priming—thanks to the pixel—will put your product in front of people who are already interested in the sale. With no extra cost to you, this will reduce CPA (cost per acquisition) and increase your ROAS (return on ad spend). This is a smart application of ad technology.

Here’s an example of an announcement ad for a flash sale:

Normally, when setting up Facebook ads for eCommerce, you would choose the Conversions objective because it’s likely to achieve the highest ROAS. It’s also training your pixel to go after the customer who’ll buy from you. In the process, it also allows Facebook to learn about your ideal customer.

This is great for people who are in the buying phase. When you run conversion ads, you’re effectively removing a piece of the pie; you’re going after quick wins with people who buy. But with flash sales, customers may look a little bit different. For instance, they may have thought about buying from you but were waiting for a sale, or they needed an added incentive to get them to cross the finish line.

When you’re promoting the flash sale in the run-up, you want to set up a Reach campaign. This will let you reach a larger audience and therefore more prospects.

To create this campaign, simply select Reach as your campaign objective. Target your ad to your following or a cold audience that may have similar product interests. To illustrate, if you own a children’s clothing store, you can target people who are parents or who have an interest in a similar brand.

#3: Count Down to the Sale With Organic Posts on Facebook and Instagram

About 5–7 days before your flash sale, begin sharing daily countdown posts on Facebook and Instagram. Plan your posts a few weeks in advance to give yourself time to think about how you’ll drive organic engagement. It’s a good idea to schedule your posts to avoid missing a day.

Create 5–7 posts that clearly call out your sale. Be sure to include the date and how many days there are to go, as in the example below:

When creating these posts, consider using engagement hooks such as “tag a friend who NEEDS to know about this sale,” or “Comment below with what you’re thinking of buying.” These are quick and easy ways to build your social engagement and organic reach. More importantly, you’re building a custom audience of people who have recently engaged with your page, which you can then retarget via your ad campaign on the day of your sale.

In addition to these feed posts, both Facebook stories and Instagram stories can provide more organic exposure. Alongside your countdown posts, share 2–3 daily story posts of your products. Include the flash sale reminder, date, and savings on featured products. Rather than simply sharing the sale discount, you’re contextualizing the discount on real products, helping customers visualize their savings.

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Sale ends Tuesday, January 7th, 2020.

Another way to use the Stories features to promote your flash sale is to share live content of yourself talking about your brand. This can work if you’re the face of your brand, or as a way to introduce yourself as the face behind the brand. You could also ask your employees to share their excitement about your sale.

Describe to your audience how this is your biggest sale yet, and how you’re excited to offer customers this opportunity to buy the products they’ve had their eye on for a while. You’ll be generating buzz about your sale and connecting with your customers. Giving a sneak peek into who you are and why you’re doing this is a fantastic way to build a relationship with audience members.

#4: Run Instagram and Facebook Ads via a Conversions Campaign on the Day of Your Flash Sale

When you’re ready to go live with your flash sale, I recommend setting it up as a Conversions campaign. By running a Conversions campaign, you’re telling Facebook you want conversions. Don’t run your campaign for adds to carts, landing page views, engagement, and so on, because this is what Facebook will deliver.

Set Your Budget

For campaigns that run for less than 24 hours, I recommend using a lifetime budget for the best results. To do this, toggle Campaign Budget Optimization (CBO) on and select Lifetime Budget from the drop-down menu.

Alternatively, you can edit this in the Budget & Schedule section at the ad set level.

Lifetime Budget is the most sensible setting. If you were to use a daily budget for a 6-hour campaign, Facebook wouldn’t spend more than 25% (6 ÷ 24) of the budget you specified so you’d have to take that into account.

More importantly, Facebook’s pacing algorithm (which optimizes delivery to get the best results available for your budget) isn’t designed to optimize daily budgets for shorter periods.

Target Ads to Your Warm Audiences

Once you’ve set up your campaign, you can create a number of ad sets to test your audience success rate and measure which audience targeting performed best.

Because you’ve been running your flash sale warm-up campaign, you can now set up several ad sets targeting different audiences. These should include:

If you set up your naming conventions correctly (as in the example below), you should instantly be able to see which ad set is performing best.

Choose Accelerated Delivery

Keep in mind that Facebook’s pacing algorithm can take some time to calibrate itself in the beginning. This clearly isn’t ideal if you want your campaign to start with a bang. In this case, use Accelerated Delivery. Selecting this option will disable the pacing algorithm altogether and enter you into as many auctions as possible.

Be careful, though; while this improves delivery and helps to gather data, it can also drive up costs. It might even spend your entire budget before the campaign is over.

You should always have a plan for monitoring results and reacting appropriately in various scenarios.

Some businesses choose to announce flash sales on the day of the sale. On its face, this approach seems to make sense. However, announcing the sale at least 1 week before will give you sufficient time to generate buzz around the offering.

Start by creating an event on Facebook and encouraging your audience to like, share, and comment. Also post organic content through a series of countdown posts and share Facebook and Instagram stories talking about what will be offered in the flash sale and emphasizing that stock levels are limited.

You’ll then want to run a pre-launch ad to promote your flash sale to your following or a cold audience that may have similar product interests.

Finally, on the day of the launch, run an ad for the duration of your flash sale using the optimization techniques discussed above.

Remember that your pre-launch efforts will frame your flash sale launch. If you nail the pre-launch, you’ll have your customers primed and ready for your sale. This will dramatically increase your conversion rate and you’ll see a much higher success rate.

Discover the latest tactics and master social media marketing in 2020! Don’t miss this event!
SALE ENDS
January 7th!

What do you think? Will you follow this plan to promote your next flash sale on Facebook and Instagram? Share your thoughts in the comments below.

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Pirates Inbox: Chris Archer, Chad Kuhl | Pittsburgh Pirates

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PITTSBURGH — The holiday break is over and the new year is upon us, which means it’s time to kick the Hot Stove talk to another level. While the Pirates finalize their roster with an eye on Opening Day, we’ll answer some of the questions you’ve sent to the Pirates Inbox.

The Pirates are short on great starting options, so the chance of this is small. But, say they trade or acquire a starter and Mitch Keller and Chad Kuhl look good. Any chance they could try Chris Archer as a late-inning reliever, possibly a closer if they trade Keone Kela? He seems to be his best as a two-pitch pitcher and he’s an emotional guy. It seems like he could be a great reliever.
–Jason D.

It’s an interesting question, and it may not take an additional starter to bump somebody out of the rotation on Opening Day. Take a look at their top options heading into the new year, and you can easily come up with six pitchers worth taking a long look at: Joe Musgrove, Trevor Williams, Archer, Keller, Steven Brault and Kuhl.

I think you’re on the right track with moving somebody to the bullpen, but I don’t think it’d be Archer. He’s 31 years old and hasn’t made a relief appearance since the 2013 American League Division Series. His value, when he’s right, is as a durable starter — and it would make sense for the Pirates to try to maximize that value while they can.

That’s true, by the way, whether he’s on the team or a potential trade candidate. If he’s with the Pirates, you’re hoping that a new pitching coach will help him get back to his 2013-17 form. If you’re Pirates management and you’re also viewing him as a trade asset down the line, you could probably get more out of him as the starter he used to be rather than as an experimental reliever.

I definitely agree with your point that Archer, as primarily a two-pitch guy who tends to play with more emotion than your average starter, might be an interesting back-end reliever at some point. That said, his biggest issues last year were walks and homers; being prone to either would immediately spell trouble for him out of the bullpen, and there’s no guarantee that moving to a relief role would fix those problems.

But I do think you’re on the right track with moving somebody to the bullpen. I’d be really curious to see if Kuhl could work his way into a late-inning role. When he spoke near the end of the season, for what it’s worth, he said he was preparing to come back as a starter.

But I’ve heard from more than one player who thinks Kuhl has closer stuff — a high-90s fastball with a bunch of offspeed offerings that he could sharpen, refine and use more selectively when he doesn’t have to turn over a lineup three times. It’d be interesting to see, at least.

The risk there is pretty obvious: Kuhl is coming off of Tommy John surgery, and he’s been a starter his entire life. How would his arm respond to throwing multiple days in a row? How careful would the Pirates have to be with a potentially important arm in their bullpen? Do they really want to risk sending him to the mound 50 times or more when he hasn’t pitched in a Major League game since June 2018?

On the other hand, moving Kuhl to the bullpen would naturally restrict his workload in terms of innings and pitches thrown. There would be no expectation that he’d have to throw more than 70 or so innings out of the bullpen, probably even fewer than that.

Outside of a few pitchers, the Pirates’ bullpen was a disaster last season. But it might be an interesting group with Kela, a healthy Edgar Santana and Nick Burdi, a bounce-back year from Kyle Crick, a more consistent Richard Rodriguez, a still-developing Michael Feliz and Clay Holmes, a long man like Chris Stratton and the potential addition of Kuhl.

Who was the player to be named later that the Pirates got from Philadelphia for Corey Dickerson?
–Bob K.

Turns out, there wasn’t one. The Trade Deadline deal was initially announced as Dickerson for $250,000 in international slot space and a player to be named later, but there was no player sent back to the Pirates.

The way the whole thing played out was strange. Every report out of Philadelphia at the time of the trade indicated there would be no player coming back, and everything I heard also signaled that the deal was just for additional international spending capacity. But for whatever reason, when the move went down, the announcement included a player to be named later … who was never named, even five months later.

After we talked at the Winter Meetings out in San Diego, my MLB.com colleague Todd Zolecki and I made one more push for information and only heard back that, “It was a cash deal.” It wouldn’t necessarily be unusual if that meant the Phillies sent the Pirates cash instead of a minor prospect; some trades allow for the final piece to be a PTBNL or cash. But that wasn’t mentioned in the initial announcement of the Dickerson deal, and there was no clarification as to whether that meant additional cash or just the international slot we already knew about.

It’s not like the Pirates gave away Dickerson for nothing — teams can turn $250,000 of international spending space into a good prospect or prospects — but I hope nobody was getting their hopes up about that PTBNL.

With a first-time manager, shouldn’t the Pirates have hired a more experienced bench coach to help with strategy? I love Donnie Kelly, but just wondering if it’s too much, too soon.
–Terry L., Pittsburgh

That’s usually how teams support a first-time manager, but I don’t know if it was necessary for Derek Shelton. For one, he’s a first-time manager, but he’s managed in the Minors, coached for more than a decade and spent two years as a very involved bench coach. It’s not like he’s jumping into the dugout with no relevant experience.

Second, Kelly spent the last year working closely with Astros manager AJ Hinch and bench coach Joe Espada. He was essentially training to be a bench coach, whether it was here, Houston or elsewhere. And in terms of in-game strategy, he spent most of his playing career thinking along with the manager. He’s prepared.

There is also experience elsewhere on the coaching staff, primarily in the form of third-base coach Joey Cora. He served as a Minor League manager as well as a big league bench coach and interim manager in the Majors before joining Pittsburgh’s staff. You’ll just about always find Cora on the top step of the dugout, closely following the game. He’ll help, too.

Adam Berry has covered the Pirates for MLB.com since 2015. Follow him on Twitter and Facebook and read his blog.

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Pentecostal church that doesn’t celebrate Christmas is a comic contradiction – Catholic priest — Daily Times Nigeria

Port Harcourt – The Catholic Priest of Abuja Archdiocese, Rev. Fr. Chinenye Oluoma on Thursday condemned comments by some clerics that Christmas was unbiblical

Oluoma, who reacted on his Facebook page said Christmas was celebrated only for its theological mystery.

Oluoma was reacting to statements credited to some renowned clerics.

The statements have continued to raise dust over December 25 set aside by Christians all over the world to mark the birth of Jesus Christ.

“I wanted to pretend that I didn’t read the comments by Pastors Daniel Olukoya of the Mountain of Fire and Miracles Ministries (MFM) and Williams Kumuyi of the Deeper Life Christian Ministry that `Christmas is unbiblical’.

“It is the same funny mentality of those who confuse terminology with theology.

“Easter as a term is not in the Bible, but we celebrate it, because it is an event and a mystery recorded in the scripture. This is the same with Christmas,’’ he said.

Oluoma said that Christians do not celebrate Christmas for the term or calendar date but rather for the event and mystery.

“If we are not careful, one day, someone will wake up, get intoxicated on anointing and ask me to tell him why I call myself a Catholic since that term doesn’t exist in the bible.

“Same folly can be extended to all churches because no church has a name that’s used as a group of church members in the bible.

“A Pentecostal church that says it doesn’t celebrate Christmas because the term doesn’t exist in the bible but calls itself a Pentecostal church is just a comic contradiction,” he said.

He further pointed out that Pentecost in the bible meant the 50th day of every year set aside to celebrate agricultural feast, which had nothing to do with the Holy Spirit.

The catholic priest, however, said the day became significant only when the Holy Spirit fell on the Apostles as captured in Acts, chapter two in the Holy Bible.

“Even after that, there is no record in scripture that the Holy Spirit fell on other people on Pentecost day,’’ he said.

Oluoma said that the Bible was not a dictionary or history book but a book containing theologies rather than terminologies.

He added that Mother’s Day, Father’s Day and Children’s Day, among others were not in the Bible either, adding that the bible doesn’t have anything against their celebration.

“So, when you want to use the bible to validate or invalidate any religious practice, you look for the biblical theology about it, not the terminology.

“If anyone cares to know, there are many things we do in life that are not in the Bible,” Oluoma said. (NAN)

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Prophet Accused Of Killing LASU Student For Money Ritual Disowned By C&S Church

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A white garment prophet identified as Segun Philips who was accused of killing one Miss Favour Daley for ritual purposes has been disowned by the Cherubim and Seraphim Unification Church of Nigeria, the umbrella body of C and S churches worldwide.

It will be recalled that Miss Daley, a 22-years-old final year student of the Lagos State University (LASU) was allegedly killed for money ritual purposes by 23-year-old Adeeko Owolabi, her boyfriend with the help of the prophet.

Luck, however, ran out on him when he was arrested by the Ogun State Police Command but not after the victim had been killed.

Reacting to the development, the C&S Church in a statement issued by its Public Relations Officer (PRO), Apostle M. O. Adeyemi said there is no record where Segun Philips is associated with the C & S and officers of the church in Irewole/Isokan Local Government Area of Osun State where the crime was committed.

The church denied knowledge of Segun Philips as a member of the Holy Order.

The statement made available to newsmen on Tuesday said, “We have contacted all our officers in the Zone and they said they did not know him or his church. Besides, our Youth Fellowship went as far as locating his church and came with the reports (including photographs) of not seeing any signpost or imprint of C & S in his place of worship.

“We wonder why the Press hurriedly tagged him a “C & S Prophet”. We are not unmindful of the fact that many charlatans hide under the Freedom of Association as guaranteed by the Nigerian constitution to set up places of worship for different purposes. Some of them adopt white garments and mimick our mode of worship even when they are not registered or under the episcopal authority of the leadership of the C & S.

“We appeal to the members of the Press to always ascertain the true identity of some fake Pastors and Prophets wearing white garments to deceive unsuspecting members of the public for pecuniary gains.”

The Church while commiserating with the family of the killed lady, also went ahead to condemn the act in its entirety, labelling it as a devilish act and urged security operatives to ensure justice is served.

“It is rather unfortunate that anybody calling himself a Christian could be that devilish and kill a fellow human being for money-making ritual. The C & S Church is a Bible-believing Church that strongly believes in the sacredness of the blood of Jesus and frowns at any blood-letting rituals. ”

“The C & S Unification Church of Nigeria strongly condemns the act and urged the law enforcement officers to fish out the ilks of Philips before killing more unsuspecting Nigerians.

“The Church also commiserate with the family of the young undergraduate and the entire Lagos State University (LASU) community”.

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