How to Promote a Flash Sale on Facebook and Instagram : Social Media Examiner

Do you run flash sales? Wondering how to promote your flash sale on social media?

In this article, you’ll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook.

Why You Need a Different Approach for Promoting a Flash Sale

Everyone loves a flash sale. Limited-time offers and short-term sales can be effective ways to inject revenue into your online store, especially around prominent days in the marketing calendar.

Most flash sales last for 24 hours or less; therefore, the campaigns promoting them are also short-lived. Maximizing performance within such narrow timeframes requires a different campaign management approach than for longer campaigns.

Here’s how you can maximize your efforts to drive your campaigns further and make your ad spend work harder.

#1: Create a Facebook Event for Your Flash Sale

Creating a Facebook event for your flash sale allows you not only to add all of the important details about the event but also create organic reach by customers marking they’re “attending” or “interested.”

Additionally, Facebook’s algorithm is likely to show your event to people who might be interested as indicated by their social activity, which extends your reach even further.

More importantly, people who mark themselves as attending or interested will receive a notification about content or updates to the event and a reminder when the event is due to start.

Discover the best social media marketing strategies from the world’s top experts! Don’t miss this event!
SALE ENDS
January 7th!

#2: Run a Pre-Launch Reach Campaign With Ads on Instagram and Facebook

Running a promotion announcing your flash sale ensures potential customers will see it. Using paid ads on Facebook and Instagram is vital in today’s pay-to-play market. You’ll not only increase exposure and build conversation about your upcoming sale but also prime your Facebook pixel.

Priming your pixel means you’re warming up Facebook. If you build engagement and extend your reach before you launch your flash sale, Facebook will know exactly who’s ready to buy because of their activity and engagement in the run-up. You’ll be building a warm audience you can retarget (as discussed a little later).

In a nutshell, this initial priming—thanks to the pixel—will put your product in front of people who are already interested in the sale. With no extra cost to you, this will reduce CPA (cost per acquisition) and increase your ROAS (return on ad spend). This is a smart application of ad technology.

Here’s an example of an announcement ad for a flash sale:

Normally, when setting up Facebook ads for eCommerce, you would choose the Conversions objective because it’s likely to achieve the highest ROAS. It’s also training your pixel to go after the customer who’ll buy from you. In the process, it also allows Facebook to learn about your ideal customer.

This is great for people who are in the buying phase. When you run conversion ads, you’re effectively removing a piece of the pie; you’re going after quick wins with people who buy. But with flash sales, customers may look a little bit different. For instance, they may have thought about buying from you but were waiting for a sale, or they needed an added incentive to get them to cross the finish line.

When you’re promoting the flash sale in the run-up, you want to set up a Reach campaign. This will let you reach a larger audience and therefore more prospects.

To create this campaign, simply select Reach as your campaign objective. Target your ad to your following or a cold audience that may have similar product interests. To illustrate, if you own a children’s clothing store, you can target people who are parents or who have an interest in a similar brand.

#3: Count Down to the Sale With Organic Posts on Facebook and Instagram

About 5–7 days before your flash sale, begin sharing daily countdown posts on Facebook and Instagram. Plan your posts a few weeks in advance to give yourself time to think about how you’ll drive organic engagement. It’s a good idea to schedule your posts to avoid missing a day.

Create 5–7 posts that clearly call out your sale. Be sure to include the date and how many days there are to go, as in the example below:

When creating these posts, consider using engagement hooks such as “tag a friend who NEEDS to know about this sale,” or “Comment below with what you’re thinking of buying.” These are quick and easy ways to build your social engagement and organic reach. More importantly, you’re building a custom audience of people who have recently engaged with your page, which you can then retarget via your ad campaign on the day of your sale.

In addition to these feed posts, both Facebook stories and Instagram stories can provide more organic exposure. Alongside your countdown posts, share 2–3 daily story posts of your products. Include the flash sale reminder, date, and savings on featured products. Rather than simply sharing the sale discount, you’re contextualizing the discount on real products, helping customers visualize their savings.

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Sale ends Tuesday, January 7th, 2020.

Another way to use the Stories features to promote your flash sale is to share live content of yourself talking about your brand. This can work if you’re the face of your brand, or as a way to introduce yourself as the face behind the brand. You could also ask your employees to share their excitement about your sale.

Describe to your audience how this is your biggest sale yet, and how you’re excited to offer customers this opportunity to buy the products they’ve had their eye on for a while. You’ll be generating buzz about your sale and connecting with your customers. Giving a sneak peek into who you are and why you’re doing this is a fantastic way to build a relationship with audience members.

#4: Run Instagram and Facebook Ads via a Conversions Campaign on the Day of Your Flash Sale

When you’re ready to go live with your flash sale, I recommend setting it up as a Conversions campaign. By running a Conversions campaign, you’re telling Facebook you want conversions. Don’t run your campaign for adds to carts, landing page views, engagement, and so on, because this is what Facebook will deliver.

Set Your Budget

For campaigns that run for less than 24 hours, I recommend using a lifetime budget for the best results. To do this, toggle Campaign Budget Optimization (CBO) on and select Lifetime Budget from the drop-down menu.

Alternatively, you can edit this in the Budget & Schedule section at the ad set level.

Lifetime Budget is the most sensible setting. If you were to use a daily budget for a 6-hour campaign, Facebook wouldn’t spend more than 25% (6 ÷ 24) of the budget you specified so you’d have to take that into account.

More importantly, Facebook’s pacing algorithm (which optimizes delivery to get the best results available for your budget) isn’t designed to optimize daily budgets for shorter periods.

Target Ads to Your Warm Audiences

Once you’ve set up your campaign, you can create a number of ad sets to test your audience success rate and measure which audience targeting performed best.

Because you’ve been running your flash sale warm-up campaign, you can now set up several ad sets targeting different audiences. These should include:

If you set up your naming conventions correctly (as in the example below), you should instantly be able to see which ad set is performing best.

Choose Accelerated Delivery

Keep in mind that Facebook’s pacing algorithm can take some time to calibrate itself in the beginning. This clearly isn’t ideal if you want your campaign to start with a bang. In this case, use Accelerated Delivery. Selecting this option will disable the pacing algorithm altogether and enter you into as many auctions as possible.

Be careful, though; while this improves delivery and helps to gather data, it can also drive up costs. It might even spend your entire budget before the campaign is over.

You should always have a plan for monitoring results and reacting appropriately in various scenarios.

Some businesses choose to announce flash sales on the day of the sale. On its face, this approach seems to make sense. However, announcing the sale at least 1 week before will give you sufficient time to generate buzz around the offering.

Start by creating an event on Facebook and encouraging your audience to like, share, and comment. Also post organic content through a series of countdown posts and share Facebook and Instagram stories talking about what will be offered in the flash sale and emphasizing that stock levels are limited.

You’ll then want to run a pre-launch ad to promote your flash sale to your following or a cold audience that may have similar product interests.

Finally, on the day of the launch, run an ad for the duration of your flash sale using the optimization techniques discussed above.

Remember that your pre-launch efforts will frame your flash sale launch. If you nail the pre-launch, you’ll have your customers primed and ready for your sale. This will dramatically increase your conversion rate and you’ll see a much higher success rate.

Discover the latest tactics and master social media marketing in 2020! Don’t miss this event!
SALE ENDS
January 7th!

What do you think? Will you follow this plan to promote your next flash sale on Facebook and Instagram? Share your thoughts in the comments below.

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US discussing Goldman Sachs 1MDB settlement of below US$2 billion

GOLDMAN Sachs Group Inc could end up paying less than US$2 billion (RM8.32 billion) to resolve US criminal and regulatory probes over its role in raising money for scandal-ridden Malaysian investment fund 1MDB, said three people familiar with the negotiations.

The Justice Department and other federal agencies, in internal discussions held in recent weeks, have weighed seeking penalties of between US$1.5 billion and US$2 billion, the people said. That’s less than what some analysts have signalled Goldman might have to pay. While a settlement could be announced as soon as next month, the terms could change before a deal is finalised, said the people who asked not to be named in discussing private negotiations.

The bulk of the penalties would be paid to the Justice Department. Attorney General William Barr has directly immersed himself in the case, according to another person familiar with the matter. Earlier this year, Barr obtained a waiver to let him oversee the investigation, even though his former law firm, Kirkland & Ellis LLP, is representing Goldman. It’s unclear whether the Justice Department is seeking a guilty plea from the bank.

A Justice Department spokesman declined to comment, as did spokesmen for the Federal Reserve and Securities and Exchange Commission, which have been pursuing civil investigations into Goldman. The bank reiterated its previous statements that it continues to cooperate with authorities.

Goldman Sachs shares climbed as much as 3.1 per cent on the discussions, the biggest intraday gain in almost two months. The bank’s stock is up 33 per cent this year.

Reputation blow

Goldman’s involvement with 1MDB has triggered one of the biggest blows to its reputation in recent years, leading to a litany of investigations and embarrassing revelations of a former banker bribing government officials. The Wall Street firm has been eager to move past the scandal, and a US settlement of below US$2 billion would put it on track to avoid the worst-case scenario that some analysts pegged at as much as US$9 billion in global fines.

Goldman is separately negotiating a settlement with Malaysian authorities, who have in recent discussions floated much lower figures than their public stance of wanting to recover US$7.5 billion. Goldman is still privately seeking to reduce its sanctions, arguing that the crimes were committed by a rogue employee and that the bank wasn’t aware of the misconduct.

If it pays anywhere close to US$2 billion, Goldman would join other banks that have been subjected to massive US penalties this decade. In 2012, HSBC Holdings Plc set a new bar when it agreed to pay more than US$1.9 billion to settle allegations that it violated sanctions and enabled money laundering. BNP Paribas SA was then hit with the largest financial penalty ever in a US criminal case when it paid US$9 billion over sanctions violations.

In previous international corruption cases, the US has sometimes credited penalties paid to other countries for the same conduct. For example, a US$1.3 billion US settlement last year with Societe Generale SA included a credit of almost US$300 million that was paid to French authorities.

1MDB became the hub of a global corruption and embezzlement scandal in which a massive amount of cash was allegedly diverted to corrupt officials and financiers. Goldman helped the state investment fund raise cash, with the Wall Street bank making about US$600 million from US$6.5 billion in bond sales in 2012 and 2013.

Yacht, movies

Tim Leissner, a former senior Goldman banker in Southeast Asia, admitted last year to bribery and pleaded guilty to US charges that he conspired to launder money.

Money diverted from 1MDB was allegedly spent around the world, including on a super yacht, the Hollywood movie “The Wolf of Wall Street” and high-end real estate. Authorities in several countries have been working to recoup some of the missing billions and punish those involved.

There are signs that Goldman has made progress in its negotiations with US agencies and may also have a sense of how much it might pay to settle the investigations.

For instance, Goldman stopped buying back its stock in the third quarter as it began discussions with US authorities on 1MDB. Goldman later restarted its buybacks as talks with the government progressed and the firm added US$300 million to its estimate of possible legal losses, chief financial officer Stephen Scherr said on an October conference call with analysts and investors.

Compliance failures

Goldman has previously blamed Leissner for concealing his wrongdoing from the firm’s compliance efforts. Leissner has countered that the bank’s culture of secrecy led him to bypass compliance. US authorities allege that in addition to Leissner, two other bankers were aware of the scheme, including one who went on to become the bank’s top dealmaker in the region.

Earlier this year, the Fed banned Leissner and his former deputy, Roger Ng, from the banking industry. Ng faces US accusations of money laundering and bribery, and also Malaysian charges of aiding the bank’s efforts to mislead investors. – Bloomberg

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How I Came to Own the Largest Virtual Assistant Agency on the African Continent

The year was 2008. I had started my own business due to a request from an ex-client at a previous full-time position.

Now what was I to do? I had already accepted and started a full-time post at another corporate and didn’t want to miss that opportunity.

And there, an entrepreneur was born. Back then I had not heard of the term “Virtual Assistant” and yet, that was apparently what I was offering my clients. To me I was offering marketing support on an ad hoc basis and loving the idea of running a side hustle whilst working.

It took quite a bit of juggling, yet with the help of an assistant I was able to do this quite successfully. And then that business folded. The emotional attachment I had to that brand was natural for a first time business owner.

It took me quite a few years to get beyond what I perceived was an absolute failure. Little did I realise then, but know now, was that failure should be embraced and seen as an opportunity to learn and to grow.

Out of what was left of that business I did learn a few business lessons. One of the things I learned was that although outsourcing was at its infancy stage, especially in South Africa, there was still a demand for it. Virtual assistance was only surfacing in our market, even though our international counterparts had been making use of this service for 2 decades by that stage.

Fortunately I forged ahead. For some reason I just had this feeling that I needed to make this work. Now to really understand the full picture, I had no idea of really running a business, the importance of having proper contracts in place, a decent invoicing system, a marketing plan or any of those essentials required to run a successful business.

I was of course up for the challenge! Building my business was my learning ground.

I was thrown into the deep end when it came to sales and discovered a natural love for this environment. Having always worked in a sales and marketing arena on the admin side certainly did open doors for me in terms of growing my business.

Then I discovered that having the ability to market oneself was a huge blessing. As it turns out, one of the key skills lacking in this industry is the ability to craft a winning marketing plan to gain new clients. I’m very grateful for those Virtual Assistants-turned Coaches and Trainers who were willing to share their expertise with the rest of us. Being able to learn from them helped pave the way to a successful agency.

…and the interest to join my team.

I started realising the value I could bring by helping other entrepreneurs and business owners with managing their day and time. At the end of the day I truly want to see everyone around me succeed, whether it be colleagues or clients.

How much the landscape has changed since 2008, when apps like Slack and Dropbox were unknown. And now we can hardly run our businesses without it.

We went from running an ad on an online directory, to creating a full-blown marketing campaign using platforms like Facebook and LinkedIn. These platforms have brought the four corners of the world closer together, allowing us to engage and improve the lives of those around us, no matter where we find ourselves.

Now we can revel in the delight of working remotely. You could very easily go for a cup of joe and sit at the coffee shop for a couple of hours getting your work done and your client would be none the wiser, as the quality of work still remains high.

I’m so grateful that I was placed on this path in 2008, with an innocent request from a client to handle his account. If it weren’t for him, who knows where I would find myself today.

Learn more about Karen and her business here!

Karen Wessels is a business woman and co-founder of VA Connect, the largest Virtual Assistant Agency on the African continent.

Karen comes from a sales, marketing and admin focused background, so she really gets how to build a business successfully from the ground up.

Karen hosts regular sales strategy workshops to assist other entrepreneurs with building and growing their businesses. Her passion for people and helping them succeed is the essence of VA Connect. As a working mom she understands the need for an extra pair of hands and has built this agency around that vision.

VA Connect’s exclusively South African VA’s are in high demand and they service an international client base. For more details on how VA Connect can add time to your day and get you working ON your business instead of IN your business, then visit their website.

Latest posts by Karen Wessels (see all)

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It’s a Buyers’ Market for Two-Bedrooms – The New York Times

bed

By most measures, it would be absurd to call $1,515,000 for four walls of Sheetrock a bargain.

And yet.

In Manhattan’s flagging real estate market, that was the median sale price of a two-bedroom apartment last quarter — an 8 percent drop from the same period last year, and the largest discount among studio to three-bedroom co-ops and condos, according to the brokerage Douglas Elliman. Only the four-bedroom-and-up market fell further, with a 17 percent drop.

After years of softness at the top, it is finally becoming a buyers’ market for people who intend to actually live and work in New York. Case in point: deep bargains across the wide spectrum of two-bedrooms, the most common apartment for sale in the city.

Median Sales Price by Size

Manhattan’s two-bedroom market had the largest discount among studio to three-bedroom co-ops and condos last quarter.

Q3 2018

Source: Douglas Elliman

By The New York Times

Yes, prices are still out of reach for many New Yorkers, but there are increasing options for first-time and move-up buyers at far lower prices than the median sales price suggests. Coupled with historically low interest rates, two-bedroom buyers are stretching their dollars further with everything from income-restricted co-ops to shiny new condos.

Since the city’s real estate sales market peaked around 2016, observers have focused on the shrinking price tags of ultraluxury three- and four-bedroom apartments, thousands of which remain vacant and unsold. The causes are many: investor speculation, oversupply, shrinking tax breaks, rising transfer taxes, economic uncertainty and downright hubris.

The current declining prices in smaller apartments, though, represents a significant shift and the return of more reasonable pricing. Two-bedrooms made up 31.5 percent of Manhattan’s for-sale inventory last quarter, the most of any category, according to the Elliman report, and has long been the bread-and-butter of both developers and agents. The two-bedroom market accounted for half of all sales at one point in the 1990s, but in more recent years, the ultraluxury condo boom in Manhattan has prompted a move to bigger and more lavish apartments — many of which were targeted to investors and second-home buyers, said Jonathan Miller, the president of Miller Samuel Real Estate Appraisers & Consultants and author of the report.

Still, upgrading from a smaller apartment to a two-bedroom remains cost prohibitive for many New Yorkers, Mr. Miller said. Last quarter, it cost a median $685,000 more to move up from a one-bedroom to a two-bedroom in Manhattan.

Those forces — too expensive for many move-up buyers, too small for the affluent jet set — have squeezed the two-bedroom market into an awkward position for many sellers, said Tyler Whitman, an agent with Triplemint and cast member on the reality series “Million Dollar Listing.”

“Twenty-five hundred options in the city is a lot of options,” he said, referring to an estimate of how many two-bedrooms are listed in Manhattan. Owners of standard cookie-cutter two-bedrooms would face the toughest challenge, he said.

Of course, the lower prices may be discounts without distinction for many New Yorkers. The median household income in Manhattan was $79,781 in 2017. Assuming a 20 percent down payment and spending 35 percent of their monthly income on a mortgage and additional housing costs, such a buyer could comfortably afford a $358,896 apartment, according to StreetEasy. Citywide, the household income was $57,782, enough for a $259,933 home.

To highlight potential bargains across the extensive two-bedroom market, we looked at income-restricted units for first-time buyers, prewar co-ops with deep discounts, new condos with back-end sweeteners, and options beyond Manhattan.

Prewar Bargains

Many look to the glut of new high-rise, luxury condos for what ails the city’s real estate market, but ambitious pricing at the top also set unrealistic expectations in the comparatively modest co-op market.

“Sooner or later what was happening in the luxury market was likely to catch up with the two-bed market,” said Frederick Warburg Peters, the chief executive of Warburg Realty, who added that one-beds and small two-bedrooms have “sunk into the doldrums” since about four months ago.

Compared to the same period in the previous year, the median price of co-ops declined for the first time in 13 straight quarters, according to the Elliman report.

Frances Katzen, an agent with Douglas Elliman, recently listed in Sutton Place, on the east side of Manhattan, a two-bedroom, one-bathroom apartment with plenty of natural light and prewar bona fides for $599,000 — a 20 percent markdown from its previous price of $750,000. Two years ago, it listed and languished on the market with another brokerage for $995,000.

“People are cannibalizing each other, to usurp a buyer from one another,” said Ms. Katzen, who believes the true value of the apartment is around $625,000 — but she listed lower in the hopes of standing out from a growing number of co-ops for sale.

The biggest discounts for two-bedroom resale apartments were downtown, south of 14th Street, where the median sales price fell 15 percent to $1,568,750 compared to the same quarter last year, according to the brokerage Halstead. Midtown had the second deepest discount for resales in that period, a 10 percent drop to $1,217,500.

Income-Restricted

Even among apartments specifically reserved for middle-income buyers in Housing Development Fund Corporation co-ops, prices have softened.

In Upper Manhattan’s Hamilton Heights, Allison Jaffe and Linda Mancini listed in October a $325,000 two-bedroom, one-bath apartment, 24 percent less than when it was listed earlier this year for $430,000 with another brokerage.

Because the apartment is in an H.F.D.C. co-op, there are income limits for buyers (up to $57,600 for a family of two, $67,200 for three or more), as well as restrictions at resale designed to keep the unit affordable.

“The phone’s been ringing every day,” said Ms. Mancini, who is an agent with Key Real Estate Services. So far they have had about 18 showings and six offers, she said.

The lower price was well advised. Upper Manhattan just had the fewest third-quarter sales of co-ops and condos in a decade, said Mr. Miller, the appraiser, in part because of a surge of new expensive inventory and ambitious resale pricing that followed.

One of the difficulties with H.D.F.C co-ops is that the income caps can leave buyers little room to save for a down payment. But with the price cut, they hope to have expanded the buyer pool for their listing, Ms. Jaffe said.

The city has about 28,500 H.D.F.C. units across 1,333 buildings, according to the Department of Housing Preservation and Development. But there were only 230 income-restricted apartments listed for sale in the five boroughs as of late October, according to StreetEasy.

Beyond Manhattan

Two-bedrooms need not be million-dollar investments in New York, especially outside of Manhattan. In the Kingsbridge Heights section of the Bronx, Daniel D’Amico of Damico Group Real Estate, is listing an 878-square-foot, two-bedroom apartment in a 2006 condo for $349,000.

“What we’re seeing right now, in the Bronx at least, is the market is super hot,” Mr. D’Amico said. “If it’s priced right, it’s going to sell in the first week or so.” The apartment was listed in late September and already has an accepted offer, he said.

While sales volume is down across the city and prices are down in Manhattan, prices have been steadily rising in the other boroughs. In Queens, the number of sales dropped 7 percent compared to the same period last year, but the median sales price rose to $600,000, a record since at least 2003, according to a Douglas Elliman report. In Brooklyn, despite rising inventory and falling prices in the luxury segment, co-ops sold for a median $485,000, a new third-quarter record.

None of the major brokerages release boroughwide sales reports for the Bronx, the most affordable borough in the city, but its perception is changing, with a major development boom underway and a growing share of market-rate housing for sale.

New Development

Some of the most attractive deals for two-bedrooms can be found in new buildings, and for good reason: a glut of empty luxury condos. About 4,100 of 16,200 condo units completed since 2013, roughly one in four, remained unsold in September, according to an analysis of StreetEasy data.

Developers are loathe to lower their prices directly, in part because of obligations to lenders and for fear of devaluing the rest of their stock. Instead, buyers are getting discounts on the back end.

In East Harlem, Patricia Weber, a bio-tech start-up consultant, recently closed on a two-bedroom apartment at 1399 Park, a new 23-story condo tower, for $995,000. That was, ostensibly, the full asking price, but Ms. Weber’s agent, Rob Taub with CORE, also negotiated that the developer pay for her transfer taxes, a discount of about $25,000.

Image

Ms. Weber, who is moving from Bucks County, Pa., had been considering a New York purchase for a decade, but only started looking in earnest six months ago. There was no shortage of choices, she said, but she and her husband liked the East Harlem building because of its attended lobby, its proximity to transit, and the neighborhood’s culture and restaurants. She will use the second bedroom as an office, because she works remotely.

The price is also notable, because it falls just short of triggering the so-called “mansion tax” on the purchase price of homes over $1 million. In July, the flat 1 percent tax was changed to a staggered rate of 1.25 percent for $2 million sales, and up to 3.9 percent above $25 million.

The changes spurred many buyers to close their purchases before the summer deadline, and as a result the pace of sales in the latest quarter plummeted, especially for larger, more expensive apartments. But the two-bedroom market was also affected, in part because they can cost well above $2 million, and even those below the new tax threshold suffered from negative market sentiment, agents said.

“I think, potentially, we’re near the bottom of the market for everything,” said Shaun Osher, the chief executive of CORE.

Stefano Ukmar for The New York Times

Elsewhere, new projects are offering far more than closing cost rebates. At One Manhattan Square, a new 815-unit skyscraper south of Chinatown, the developer Extell recently offered to pay for seven years of common charges on the purchase of a two-bedroom apartment. Two-beds make up about 40 percent of the inventory and prices for those now start around $2.1 million, which would mean more than $100,000 of forgiven common charges, paid for by the developer.

That promotion is no longer being offered, said Raizy Haas, a senior vice president with Extell, but “the truth is, we’re reasonable.” The developer is now testing a rarely seen model in luxury condos: rent-to-own plans, in which a tenant can apply the rent toward the purchase of the unit.

As of Oct 24., there were 209 closed sales at the building, or about a quarter of the total inventory, according to an updated StreetEasy analysis. Ms. Haas said there were “hundreds more that have not yet closed.”

How a discount is derived can vary, but increasingly, it’s becoming the rule in new development, said Mr. Peters of Warburg Realty.

“There’s practically nowhere where you can’t negotiate the price, and the transfer taxes, and the mansion tax, and the legal fees, and who knows what else,” he said. Where to draw the line in the sand is another thing.

“I can’t count how many times I’ve heard a client say ‘O.K., if I drop the price, can you guarantee me a quick sale?’ And my response is no,” he said. “All I can guarantee you is no sale, if you don’t.”

For weekly email updates on residential real estate news, sign up here. Follow us on Twitter: @nytrealestate.

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An Overview to Modern Point of Sale Systems

The point of sale systems for retailers is a vital tool to boost sales. Assists in eliminating stressful routines and relieve the discomfort of paper working every day. At the point of purchase, the retailer computes the quantity owed by the consumer and prepares a billing for the consumers. A point of sales system helps a customer make a payment to the retailer in exchange for items bought. After getting payment, the merchant can release an immediately prepared invoice for the deal or can send it electronically

Back in days to determine the amount owed by a client, the seller used different gadgets such as weighing scales, cash registers and barcode scanners. Old electronic money registers were managed through exclusive software and were restricted in function and interaction capability. These procedures were time-consuming and busy. Many of the time, records were miss computed, or double entries were made by error. Such small errors utilized to lead to enormous catastrophes.

Technology improvement has actually alleviated the way retail company treatments utilized to be. To make a payment nowadays, payment terminals, touch screens, and other hardware and software choices are offered now. Thanks to the ERP pos system, these all-new technologies can be integrated with it, but POS comes up now with numerous modules that get rid of the requirement to buy extra hardware products or numerous software.

The pos system for store
is frequently referred to as the point of service due to the fact that it likewise works as a point
of return or consumer order. POS software application includes functions for extra
performance, such as stock management, CRM, financials, warehousing,
stock counting, supplier purchasing, consumer commitment, and reporting modules. Each
of these modules are interlinked for serving practical function and optimize
their usability. Sometimes purchase buying, barcode producing, accounting,
stock moving, quotation providing, and even accounting capabilities are
consisted of.

These functions add a great deal of convenience in regular working and make a seller’s life simple. He does not need to stress over multiple elements at the exact same time while using a pos system for retail shop. Many of all, mistake possibilities remove as the system is managing every stressful stuff. All a retailer needs to do is relay on the system and develop productive ideas for its company development.

POS systems even removed the need for losing time in making cost tags. When adding the stock, it assists in connecting selling prices to the product code of an item. In this way the cashier barely requires to scan this code to process a sale. This can likewise be rapidly done through the stock window if there is a price change. Other benefits add the ability to carry out various kinds of discount rates, a loyalty plan for clients, and more efficient stock control. These features are available in practically all contemporary POS systems.

Businesses are increasingly embracing POS systems to reduce their work routines. Technology has actually confidently uplifted the way retail systems used to be. Sellers who have actually adopted POS systems are now extremely satisfied and promote its usage due to its high-end advantages in working.

A point of sales system assists a client make a payment to the merchant in exchange for products bought. The pos system for retail shop
He does not have to fret about several elements at the same time while using a pos system for retail store. Companies are significantly embracing POS systems to reduce their work routines. Innovation has actually with confidence boosted the method retail systems utilized to be.

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8 Reasons How Sage X3 can Spice Up the Food and Beverage Industries in Africa

  • Workflow.
    and Automation Alerts

Sage X3.
improves processes by automating credit holds, purchase orders, support.
contracts, invoices, and demands. It permits you to move data between.
applications and develop custom combinations for resource extensive manual.
processes. Reports can be scheduled and automated in the requested format,.
configure other reports to automobile run according to the service concerns.

Whether you are an organisation.
Considering an upgrade to your existing ERP or planning to install your.
ERP solution, your success will be highly depending on identifying organisation.
management solutions that have a strong structure of food and drink.
processing market and can satisfy your specific requirements with minimum.
personalizations. Sage X3 ERP is a responsive, versatile and nimble solution that.
provides crucial service intelligence and management functionalities supporting.
openness of procedures. Greytrix Africa addresses the obstacles faced by.
the Food and Beverage industries with detailed reports and charts by evaluating.
the market pattern and chalking out a strategy with the unique active ingredient for.
success. The newest technological requirements in Sage X3 easily adjust to the regulative.
norms and service concerns for many years thus, growing with you as your.

Sage X3 Food and Beverage Industry

Food and drink market is
slowly acquiring strength in the regions of Africa making it among the leading
markets for attractive chances in terms of organisation. Africa has the
most diverse food and cuisine structure on the planet. Its $ 313 billion food
and drink markets are projected to reach $ 1 trillion by 2030 which suggests
an incredible scope for the establishing African economy.

  • Procurement.
    of Raw Materials

The advanced.
planning and control capabilities of Sage X3 supplies real time and historic.
information for the procurement of basic materials to manage stock levels,.
costs, minimize waste and reduce the final product advancement cycle. Sage X3.
allows you to efficiently handle irregularity for continuous circulation or batch.
procedure manufacturing. It helps you to anticipate prepared for yields by the.
comparison of planned inputs to the planned output and filling these.
specs prior to initiating a production event.

A food and drink industry should be well geared up to tackle the challenges of managing industry particular requirements like Orders, stock and production while keeping the total cost of ownership low. Food companies also handle a few of the most unpredictable supply and need in organisation due to the fact that of the struggle to expect need, resulting in squandered stock or lost sales from understocking. Greytrix Africa with a track record of proven success with market leaders, addresses the difficulties of food and process manufacturing markets with Sage X3– an ERP software application suite that includes incorporated functionality for financial management, sales, customer support,

  • =” https://www.greytrix.com/blogs/sagex3/wp-content/uploads/2019/09/Sage-X3-for-Food-and-Beverage-Industry.jpg” target=
    ” _ blank” rel=” noopener noreferrer” >< img class=" size-full "src=" https://www.greytrix.com/blogs/sagex3/wp-content/uploads/2019/09/Sage-X3-for-Food-and-Beverage-Industry.jpg "alt=" Sage X3 Food

and Beverage Industry” > Top 10 reasons Sage X3 can be a boon for your company Lot. traceability and Recall Management Genuine time Lot.
traceability and Recall management is important for industries handling food.
Sage X3 guarantees a sustained. It permits you to allocate and capture Lot numbers at.
the time of getting, connected with the supplier numbers. Auto producing Lot.
numbers for finished products guarantees accurate Lot traceability and Recall.
management. It provides both forward and backward traceability across the.
supply chain with automated recall functions.

circulation, inventory, organisation, and production intelligence.< a href

  • Single.
    and multi-site management

Sage X3 gets rid of.
the complexity of running a company from various areas by unifying.
procedures in one single circumstances. Considering that the food production markets cater.
to different areas and acquire resources from storage facilities at various websites,.
Sage X3- is flexible with multiple entities, numerous websites, multiple.
legislations and currencies efficiently which enables to manage intercompany.
website transfers, inter entity deals and consolidated group accounting.
& & reporting without hassles. It’s multi-tiered, scalable system makes sure a.
single deployment for all areas without the need of extra.
technologies.

A food and beverage industry must be well equipped to take on the difficulties of handling industry specific requirements like Orders, inventory and production while keeping the total expense of ownership low. Real time Lot.
Sage X3 guarantees a continual. It permits you to assign and catch Lot numbers at.
It’s multi-tiered, scalable system makes sure a.
single deployment implementation all locations places the need requirement additional.

Abiding by food.
and security compliance is important for running a successful food and drink.
industry. Failure to comply by the rules can lead to severe monetary and.
functional rundown. Sage X3 gears up users with a detailed overview of the.
enterprise operations to perform educated actions with regulatory protocols and.
allows automated compliance associated tasks for speedy supply chain procedures.

  • Rates.
    and Contract Management

Sage X3 includes.
business specific functionalities such as pricing and contract management. A.
robust service for advanced order fulfillment and stock allotment, Sage.
X3 likewise has provisions for shipping and routing operations. This improves.
exposure and enhances management by standardizing the associated procedures.
It also increases the financial visibility through tracking and managing.
procedures for tracking, forecasting, success and managing customer.
demands.

  • Reporting.
    and Business Analytics

Unlock secret.
organisation insights with the versatile and easy reporting option Sage X3. It.
supplies services with meaningful key service insights by saving time and.
permitting control over service processes to fulfill the demand and supply needs of.
the food and drink industries. The users acquire a comprehensive summary of the.
procedures which provides them with added ability to easily drill down into the.
information therefore, ensuring constant circulation of info.

Among the most.
necessary element of food and drink markets is ensuring the quality of the.
last foodstuff as it can impact the overall status of your service. Sage.
ERP X3 has strong quality control performances that permit separation and.
inspection of items by supplying quality rules by item or group within the.
system. All test results are taped and preserved together with production.
history.

Related posts

How to assign report Destination based on condition

To set.
various destination based upon user we can simply define this in:

Now,.
to set locations.
for a user based upon a specific condition, follow the listed below actions:

All.
-> > Setup -> > Destination -> > Destination by user

When we print the report in which the website is’ FR011′. Hope this works. Being acknowledged and rewarded for multi-man years of experience, we bring complete end-to-end support for your technical consultations, item personalizations, information migration, system integrations, third-party add-on development and implementation know-how.; GUMU ™ integration for Sage X3– Salesforce is a 5-star app listed on Salesforce AppExchange. For more details on Sage X3 Integration and Services, please call us at x3@greytrix.com!.?.!.

We.
might come under a situation where we have to set various destination.
according to the user or we have to set a destination for a user.
based on a specific condition.

Enabling Field Value by Default in Capital in Sage X3

In some cases, we require the field text to be gone into in capitals. Then it might cause issue in case the field has some customization, if we get in values in small letters. We can handle this kind of conversion (capitals to little and vice versa) by composing code. To easily manage this type of issue Sage x3 offers unique setup for fields in Screen dictionary. You need to set that particular field with certain choice so that the worth gone into in this field will be displayed in capital format always.

Steps:

Option Selection (A)
614px” > Fig: Screen Dictionary 4.– a globally acknowledged Premier Sage Gold Development Partner is a one-stop solution service provider for Sage ERP and Sage CRM requirements.; GUMU ™ integration for Sage X3– Salesforce is a 5-star app listed on Salesforce AppExchange.

Option Selection (A)
614px” > Fig: Screen Dictionary 4. Click search option which will open listed below choice window.< img class

=” size-full “src=” https://www.greytrix.com/blogs/sagex3/wp-content/uploads/2019/09/Option-Selection.png” alt=” Option Selection( A)” srcset=” https://www.greytrix.com/blogs/sagex3/wp-content/uploads/2019/09/Option-Selection.png 614w, https://www.greytrix.com/blogs/sagex3/wp-content/uploads/2019/09/Option-Selection-300×166.png 300w” sizes =”( max-width: 614px) 100vw, 614px” > Fig: Option Selection 5. Select alternative” A”( capitals )and conserve the changes. Do all

Sales Order Reference
< img class=" size-full" src= "https://www.greytrix.com/blogs/sagex3/wp-content/uploads/2019/09/Sales-Order.png" alt=" Sales Order Reference" srcset=" https://www.greytrix.com/blogs/sagex3/wp-content/uploads/2019/09/Sales-Order.png 605w, https://www.greytrix.com/blogs/sagex3/wp-content/uploads/2019/09/Sales-Order-300×159.png 300w"

sizes=”( max-width: 605px) 100vw, 605px” > Fig: Sales Order Hence, you can easily convert little letter text into capital with no coding.

If we enter worths in little letters then it may cause issue in case the field has some personalization. To quickly handle this type of problem Sage x3 provides unique setup for fields in Screen dictionary.< img class= "size-full

“src=” https://www.greytrix.com/blogs/sagex3/wp-content/uploads/2019/09/Screen-Dictionary.png” alt= “Screen Dictionary” srcset=” https://www.greytrix.com/blogs/sagex3/wp-content/uploads/2019/09/Screen-Dictionary.png 614w, https://www.greytrix.com/blogs/sagex3/wp-content/uploads/2019/09/Screen-Dictionary-300×186.png 300w “sizes=”( max-width: 614px )100vw,

the below steps to achieve the very same.

Greytrixcaters to a vast array of Sage Enterprise Management (Sage X3) offerings– a Sage Business Cloud Solution. Our special GUMU ™ integrations consist of Sage X3 for Sage CRM, Salesforce.com and Magento eCommerce in addition to Implementation and Technical Support worldwide for Sage X3( Sage Enterprise Management). Presently we are Sage X3 Implementation Partner in East Africa, Middles East, Australia, Asia. We also use best-in-class Sage X3 personalization and development services, incorporated applications such as POS

Hope this works.

needed validations of the respective screen and window. Now, navigate to the deal screen for which you made the

modifications. You can see that when you tab after entering the values for particular field in small letter format, it will display the values in capitals.

Follow.

About Us
Greytrix— a worldwide recognized Premier Sage Gold Development Partner is a one-stop solution supplier for Sage ERP and Sage CRM needs. Being recognized and rewarded for multi-man years of experience, we bring complete end-to-end help for your technical assessments, item modifications, data migration, system integrations, third-party add-on advancement and application proficiency.

  1. Browse to: Development > > Script dictionary > >
  2. Screens Jump to the needed field whose format need to be changed as capital letters.
  3. Go to column “Options” as in below screenshot.
Screen Dictionary
< img class= "size-full

“src=” https://www.greytrix.com/blogs/sagex3/wp-content/uploads/2019/09/Screen-Dictionary.png” alt= “Screen Dictionary” srcset=” https://www.greytrix.com/blogs/sagex3/wp-content/uploads/2019/09/Screen-Dictionary.png 614w, https://www.greytrix.com/blogs/sagex3/wp-content/uploads/2019/09/Screen-Dictionary-300×186.png 300w “sizes=”( max-width: 614px )100vw,

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Miss out on Startup Battlefield? Apply to TC Top Picks at Disrupt Berlin 2019

Did you miss the deadline to apply for Startup Battlefield at Disrupt Berlin 2019? Well don’t despair, founders. There’s more than one way to place your early-stage startup in front of thousands of influential technologists, investors and global media. Apply to be considered for our TC Top Picks program and the opportunity to exhibit in Startup Alley for free.

Deadline alert: You must apply to be a TC Top Pick by 18 October at 12 p.m. (PT). It’s simple to do and it’s free. Don’t let this opportunity slip through your time-strapped fingers.

TC Top Picks is a pre-conference competition. To be considered, your early-stage startup must fall within one of the following categories: AI/Machine Learning, Biotech/Healthtech, Blockchain, Fintech, Mobility, Privacy/Security, Retail/E-commerce, Robotics/IoT/Hardware, CRM/Enterprise and Education.

Our TechCrunch editors — always on the hunt for the best early-stage startups — will vet each application and select up to five startups in each category. If you’re named a TC Top Pick, you’ll receive a free Startup Alley Exhibitor Package and a VIP experience at Disrupt Berlin.

What sort of startup catches TechCrunch’s discerning editorial eyes? Great question. Take a look at the list of TC Top Picks from Disrupt Berlin 2018.

The exclusive TC Top Pick cadre will exhibit in a prime location within Startup Alley and — thanks to plenty of pre-conference marketing — be on the receiving end of intense investor and media interest. One of the best perks is the live Showcase Stage interview. TechCrunch editors interview each Top Pick to showcase their company and product. We record the interview and promote the video across our social media platforms.

If you’re still kicking yourself for missing the Startup Battlefield deadline, here’s more good news. There’s always the possibility that you’ll compete as a Wild Card. Say what, now?

Out of all the startups exhibiting in Startup Alley, TechCrunch editors will choose one — the Wild Card — to compete in the Startup Battlefield. At Disrupt Berlin 2018, TC editors chose Legacy, and the feisty startup went on to win the Startup Battlefield and the $50,000 prize.

Disrupt Berlin 2019 takes place on 11-12 December, and TC Top Picks is your chance to place your extraordinary startup in front of the people who can move your business forward. If you want to exhibit in Startup Alley for free, do not miss this deadline. Apply to be a TC Top Pick before 18 October at 12 p.m. (PT). We’ll see you in Berlin!

Is your company interested in sponsoring or exhibiting at Disrupt Berlin 2019? Contact our sponsorship sales team by filling out this form.

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A year later, what Khashoggi’s murder says about Trump’s close ally

(CNN)A year ago, Jamal Khashoggi, a prominent Saudi writer, entered the Saudi consulate in Istanbul to obtain paperwork so he could marry his Turkish fiance, who was waiting for him outside the building. He was never seen again.

A contributor to the Washington Post, Khashoggi, aged 59, was a critic of the Saudi regime and was living in self-imposed exile in the United States. He was murdered inside the Istanbul consulate on October 2, 2018, by a team that was dispatched from Saudi Arabia, among them associates of the Saudi Crown Prince Mohamed bin Salman — known as MBS — the then-32-year-old de facto ruler of the country.
The Saudis (and MBS himself) have consistently denied that bin Salman had any direct role in Khashoggi’s murder and instead have ascribed it to a rogue operation by overzealous subordinates. They charged 11 of them, five of whom face a possible death penalty, although given the opaque nature of the Saudi legal system little is clear about the yet unresolved case.
    In November 2018, the CIA concluded — with “high confidence” according to the Washington Post — that bin Salman had ordered the murder of Khashoggi.
    Khashoggi’s murder brought into sharp focus concerns about the judgment of the young prince that had percolated for years. MBS had variously entered an ongoing war in Yemen that, according to the UN, had precipitated the worst humanitarian crisis on the planet; he had blockaded the gas-rich state of Qatar, a close American ally and the site of the most important US military base in the Middle East. Domestically, MBS had also imprisoned a host of clerics, dissidents and businessmen.

      Trump: ‘I’m extremely angry’ about Khashoggi killing

    At first it looked like Trump might distance himself from MBS. Less than two weeks after Khashoggi’s murder on CBS’s “60 Minutes,” President Donald Trump promised “severe punishment” for the Saudis if it was proven that they had murdered Khashoggi. Khashoggi, after all, was both a legal resident of the United States and a journalist who was contributing regularly to a major American media institution.
    A month later, Trump backpedaled, citing putative massive American arms sales to the Saudis. Trump told reporters, “…it’s ‘America First’ for me. It’s all about ‘America First.’ We’re not going to give up hundreds of billions of dollars in orders, and let Russia, China, and everybody else have them … military equipment and other things from Russia and China. … I’m not going to destroy the economy for our country by being foolish with Saudi Arabia.”
    Until Khashoggi’s murder, it was possible to emphasize the positive case for bin Salman, to argue that he was genuinely reforming Saudi Arabia’s society and economy. He had clipped the wings of the feared religious police in the kingdom and had given women greater freedoms, such as the right to drive and a larger role in the workplace.
    Bin Salman encouraged concerts and movie theaters in a society that had long banned both and he also started to end the rigid gender separation in the kingdom by, for instance, allowing women to attend sports events.
    He also promised a magical moment in the Middle East when the Arab states could deliver a peace deal with the Palestinians, while he was liberating his people from the stultifying yoke of Sunni Wahhabism that had nurtured so many of the 9/11 plotters. For many years, Washington had puzzled over whether Saudi Arabia was more of an arsonist or a firefighter when it came to the propagation of militant Islam. Bin Salman appeared to be a firefighter.

      Wolf Blitzer presses senator over meeting with world leader

    MBS also has a somewhat plausible plan for diversifying the heavily oil-dependent Saudi economy known as Vision 2030, to be financed in part by the sale of parts of the oil giant Aramco, which may be the world’s most valuable corporation with a market value that the Saudis hope is two trillion dollars.
    In March 2018, MBS even visited Hollywood and Silicon Valley, where he ditched his Arab robes in favor of a suit and where he was feted as a reformer by film stars and tech industry heavyweights.
    But after Khashoggi’s murder, the positive case for Mohammed bin Salman was largely submerged in the West, where he was increasingly viewed as an impetuous autocrat. In 2015, he had authorized the disastrous and ongoing war in neighboring Yemen, in which tens of thousands of civilians have been killed. He had also effectively kidnapped the Lebanese Prime Minister, a dual Lebanese-Saudi citizen, when he was on a trip to Saudi Arabia. And MBS led the blockade of his country’s neighbor, gas-rich Qatar, which continues to this day.
    In addition to his arrests of prominent clerics and dissidents, Bin Salman, in a palace coup, supplanted his cousin Mohamed bin Nayef as crown prince in 2017. Famously, MBS also imprisoned 200 rich Saudis at the Ritz Carlton in Riyadh and had relieved them of more than $100 billion because of their purported corruption.
    Now Bin Salman faces what may be his most difficult foreign policy challenge yet: What to do about the drone and missile attacks earlier this month against the crown jewel of Saudi Arabia’s economy, the Aramco Abqaiq oil facility, an attack the crown prince and the Trump administration have plausibly blamed Iran for. The Iranians have denied involvement in the attacks
    This attack is particularly problematic for MBS, as he is also Saudi minister of defense and he has presided over a massive arms buildup, yet was not able to defend the kingdom against the missile and drone barrage that took down half of Saudi’s oil capacity, at least temporarily.

      Post-Khashoggi murder, why should U.S. believe anything Saudi Arabia has to say?

    The Iranian attack also poses a quandary for President Trump, who doesn’t want the United States to get embroiled in another war in the Middle East, even though he has embraced MBS as a close ally.
    On Sunday, CBS’s “60 Minutes” aired an interview with bin Salman in which he said that he hoped that Saudi Arabia could reach a “political and peaceful solution” with Iran.
      One can only hope that MBS and Trump don’t launch a war against Iran, which has a large army, significant proxy forces around the Middle East and sophisticated ballistic missile systems. However, it’s hard to imagine them not responding at all since the Iranians have shown they can now attack with impunity a key node of the world’s energy markets.
      Mohammed bin Salman may be able to preside over the murder of a dissident journalist in Turkey with relative ease, but there is little in his conduct of foreign policy hitherto to suggest that he will skillfully deal with the Iranians.

      Read more: http://edition.cnn.com/

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