Facebook to Unveil New Privacy Updates, it’s First Since Cambridge Analytica Scandal

Popular social media platform, Facebook has announced plans to unveil a new update to its Privacy Checkup Tool. The updates which would be revealed at the CES 2020, would be Facebook’s first significant update since the Cambridge Analytica scandal.

Facebook Updates Privacy Checkup Tool, it's First Since Cambridge Analytica
Facebook set to reveal an update to privacy tool at CES 2020

Facebook’s Privacy Checkup tool was created in 2014 to allows users control access to personal information like email address and phone number.

However, in early 2018, Facebook faced a major privacy scandal when Cambridge Analytica illicitly harvested personal data from up to 87 million users without their consent.

Also, in July last year, Facebook was fined a record $5 billion for using phone numbers intended for two-factor authentication in its advertising. It also accidentally stored passwords in plaintext, thus exposing users to hackers and scammers.

The Facebook privacy updates will be introduced based on issues that users were most concerned about. They will provide more privacy control over personal data to avoid the recurrence of another major scandal.

Facebook Updates Privacy Checkup Tool, it's First Since Cambridge Analytica
The Update to the privacy tool allows users to choose who to see what they share

The privacy update increases the categories of the Privacy Checkup tool from three to eight. It would also come under four different topics: Who can see what you share; How to keep your account secure; How people can find you on Facebook; and Your data settings.

The new tools will give users one central tab where they can change settings to choose who can view their profile. They could also control who can send them friend requests as well as enable two-factor authentication and permissions settings for third-party apps.

For users who log into other apps and websites with their Facebook accounts, there would be a Data Settings section. This section provides a convenient location where users can revoke access permissions to those apps and websites.

However, the Facebook Privacy Checkup updates appear to mainly address privacy concerns on the social platform itself, not away from it. As such there are strong concerns that data brokers, miners and advertisers can still target entire groups of people using the social network.

The post Facebook to Unveil New Privacy Updates, it’s First Since Cambridge Analytica Scandal appeared first on Technext.

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Facebook keeps policy protecting political ads | ABS-CBN News

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Facebook logos are seen on a screen in this picture illustration taken Dec. 2, 2019. Johanna Geron, Reuters/file

SAN FRANCISCO — Defying pressure from Congress, Facebook said on Thursday that it would continue to allow political campaigns to use the site to target advertisements to particular slices of the electorate and that it would not police the truthfulness of the messages sent out.

The stance put Facebook, the most important digital platform for political ads, at odds with some of the other large tech companies, which have begun to put new limits on political ads.

Facebook’s decision, telegraphed in recent months by executives, is likely to harden criticism of the company heading into this year’s presidential election.

Political advertising cuts to the heart of Facebook’s outsize role in society, and the company has found itself squeezed between liberal critics, who want it to do a better job of policing its various social media platforms, and conservatives, who say their views are being unfairly muzzled.

The issue has raised important questions regarding how heavy a hand technology companies like Facebook — which also owns Instagram and the messaging app WhatsApp — and Google should exert when deciding what types of political content they will and will not permit.

By maintaining a status quo, Facebook executives are essentially saying they are doing the best they can without government guidance and see little benefit to the company or the public in changing.

In a blog post, a company official echoed Facebook’s earlier calls for lawmakers to set firm rules.

“In the absence of regulation, Facebook and other companies are left to design their own policies,” Rob Leathern, Facebook’s director of product management overseeing the advertising integrity division, said in the post. “We have based ours on the principle that people should be able to hear from those who wish to lead them, warts and all, and that what they say should be scrutinized and debated in public.”

Other social media companies have decided otherwise, and some had hoped Facebook would quietly follow their lead. In late October, Twitter’s chief executive, Jack Dorsey, banned all political advertising from his network, citing the challenges that novel digital systems present to civic discourse. Google quickly followed suit with limits on political ads across some of its properties, though narrower in scope.

Reaction to Facebook’s policy broke down largely along party lines.

The Trump campaign, which has been highly critical of any attempts by technology companies to regulate political advertising and has already spent more than $27 million on the platform, largely supported Facebook’s decision not to interfere in targeting ads or to set fact-checking standards.

“Our ads are always accurate so it’s good that Facebook won’t limit political messages because it encourages more Americans to be involved in the process,” said Tim Murtaugh, a spokesman for the Trump campaign. “This is much better than the approaches from Twitter and Google, which will lead to voter suppression.”

Democratic presidential candidates and outside groups decried the decision.

“Facebook is paying for its own glowing fake news coverage, so it’s not surprising they’re standing their ground on letting political figures lie to you,” Sen. Elizabeth Warren said on Twitter.

Warren, who has been among the most critical of Facebook and regularly calls for major tech companies to be broken up, reiterated her stance that the social media company should face tougher policies.

The Biden campaign was similarly critical. The campaign has confronted Facebook over an ad run by President Donald Trump’s campaign that attacked Joe Biden’s record on Ukraine.

“Donald Trump’s campaign can (and will) still lie in political ads,” Bill Russo, the deputy communications director for Biden, said in a statement. “Facebook can (and will) still profit off it. Today’s announcement is more window dressing around their decision to allow paid misinformation.”

But many Democratic groups willing to criticize Facebook had to walk a fine line; they have pushed for more regulation when it comes to fact-checking political ads, but they have been adamantly opposed to any changes to the ad-targeting features.

On Thursday, some Democratic outside groups welcomed Facebook’s decision not to limit micro-targeting, but still thought the policy fell short.

“These changes read to us mostly as a cover for not making the change that is most vital: ensuring politicians are not allowed to use Facebook as a tool to lie to and manipulate voters,” said Madeline Kriger, who oversees digital ad buying at Priorities USA, a Democratic super PAC.

Other groups, however, said Facebook had been more thoughtful about political ads than its industry peers.

“Facebook opted against limiting ad targeting, because doing so would have unnecessarily restricted a valuable tool that campaigns of all sizes rely on for fundraising, registering voters, building crowds and organizing volunteers,” said Tara McGowan, chief executive of Acronym, a non-profit group that works on voter organization and progressive causes.

Facebook has played down the business opportunity in political ads, saying the vast majority of its revenue came from commercial, not political, ads. But lawmakers have noted that Facebook ads could be a focal point of Trump’s campaign as well as those of top Democrats.

Facebook’s hands-off ad policy has already allowed for misleading advertisements. In October, a Facebook ad from the Trump campaign made false accusations about Biden and his son, Hunter Biden. The ad quickly went viral and was viewed by millions. After the Biden campaign asked Facebook to take down the ad, the company refused.

“Our approach is grounded in Facebook’s fundamental belief in free expression, respect for the democratic process and the belief that, in mature democracies with a free press, political speech is already arguably the most scrutinized speech there is,” Facebook’s head of global elections policy, Katie Harbath, wrote in the letter to the Biden campaign.

In an attempt to provoke Facebook, Warren’s presidential campaign ran an ad falsely claiming that the company’s chief executive, Mark Zuckerberg, was backing the reelection of Trump. Facebook did not take the ad down.

Criticism seemed to stiffen Zuckerberg’s resolve. Company officials said he and Sheryl Sandberg, Facebook’s president, had ultimately made the decision to stand firm.

In a strongly worded speech at Georgetown University in October, Zuckerberg said he believed in the power of unfettered speech, including in paid advertising, and did not want to be in the position to police what politicians could and could not say to constituents. Facebook’s users, he said, should be allowed to make those decisions for themselves.

“People having the power to express themselves at scale is a new kind of force in the world — a Fifth Estate alongside the other power structures of society,” he said.

Facebook officials have repeatedly said significant changes to its rules for political or issue ads could harm the ability of smaller, less well-funded organizations to raise money and organize across the network.

Instead of overhauling its policies, Facebook has made small tweaks. Leathern said Facebook would add greater transparency features to its library of political advertising in the coming months, a resource for journalists and outside researchers to scrutinize the types of ads run by the campaigns.

Facebook also will add a feature that allows users to see fewer campaign and political issue ads in their news feeds, something the company has said many users have requested.

There was considerable debate inside Facebook about whether it should change. Late last year, hundreds of employees supported an internal memo that called on Zuckerberg to limit the abilities of Facebook’s political advertising products.

On Dec. 30, Andrew Bosworth, the head of Facebook’s virtual and augmented reality division, wrote on his internal Facebook page that, as a liberal, he found himself wanting to use the social network’s powerful platform against Trump.

But Bosworth said that even though keeping the current policies in place “very well may lead to” Trump’s reelection, it was the right decision. Dozens of Facebook employees pushed back on Bosworth’s conclusions, arguing in the comments section below his post that politicians should be held to the same standard that applies to other Facebook users.

For now, Facebook appears willing to risk disinformation in support of unfettered speech.

“Ultimately, we don’t think decisions about political ads should be made by private companies,” Leathern said. “Frankly, we believe the sooner Facebook and other companies are subject to democratically accountable rules on this, the better.”

2020 The New York Times Company

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Google, Facebook business models threat to human rights: Amnesty | ABS-CBN News

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Facebook Chairman and CEO Mark Zuckerberg testifies at a House Financial Services Committee hearing in Washington, US, Oct. 23, 2019. Erin Scott, Reuters

SAN FRANCISCO — The data-collection business model fueling Facebook and Google represents a threat to human rights around the world, Amnesty International said in a report Wednesday.

The organization argued that offering people free online services and then using information about them to target money-making ads imperils a gamut of rights including freedom of opinion and expression.

“Despite the real value of the services they provide, Google and Facebook’s platforms come at a systemic cost,” Amnesty said in its report, “Surveillance Giants.”

“The companies’ surveillance-based business model forces people to make a Faustian bargain, whereby they are only able to enjoy their human rights online by submitting to a system predicated on human rights abuse.”

With ubiquitous surveillance, the two online giants are able to collect massive amounts of data which may be used against their customers, according to the London-based human rights group.

The business model is “inherently incompatible with the right to privacy,” Amnesty contended.

The report maintained that the two Silicon Valley firms have established “near-total dominance over the primary channels through which people connect and engage with the online world,” giving them unprecedented power over people’s lives.

“Google and Facebook dominate our modern lives — amassing unparalleled power over the digital world by harvesting and monetizing the personal data of billions of people,” said Kumi Naidoo, Amnesty International’s secretary general.

“Their insidious control of our digital lives undermines the very essence of privacy and is one of the defining human rights challenges of our era.”

The report called for governments to implement policies that ensure access to online services while protecting user privacy.

“Governments have an obligation to protect people from human rights abuses by corporations,” Amnesty maintained.

“But for the past two decades, technology companies have been largely left to self-regulate.”

DISPUTE ON FINDINGS

Facebook pushed back against what it contended were inaccuracies in the report, saying it strongly disagreed with its business model being characterized as surveillance-based.

“Our business model is what allows us to offer an important service where people can exercise foundational human rights — to have a voice (freedom of expression) and be able to connect (freedom of association and assembly),” said a letter from Facebook privacy and public policy director Steve Satterfield in an annex to the Amnesty report.

“Facebook’s business model is not, as your summary suggests, driven by the collection of data about people.”

Facebook spotlighted its measures implemented which limit data information used for ad targeting; controls provided to users regarding their data; and steps taken to restrict abuses by apps on the social network.

“As you correctly note, we do not sell data; we sell ads,” Facebook said.

Facebook chief and co-founder Mark Zuckerberg has called for governments to implement uniform rules regarding data-handling instead of leaving private companies to make crucial social decisions such as the limits of free speech.

Google did not offer a specific written response.

But the Amnesty report noted that Google announced this month it would limit data that it shares with advertisers through its ad auction platform, following the launch of an inquiry by the Irish data protection authority and had launched a new feature allowing users to delete location data.

© Agence France-Presse

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