4 reasons you must embrace push notifications to increase revenue – Best in Australia

Photo: Cristian Dina, Pexels.

You think of expanding your business, suddenly one idea sparks in your mind and that is none other than the mobile app technology and you want to adapt it since you want your business to excel and you don’t want a single stone to remain unturned for the sake of your success. 

But after getting a mobile app you realize that it is turning out to be a hard task for you to retain users.

When the question of app’s success comes the very segment which describes the success of a mobile app is the number of active users on your mobile app, and something which takes this journey one step ahead is the app retention on your mobile app. 

Push notifications can be a tool for the user retention, but only if you decided to proceed with certain tactics, which are mentioned herewith in this blog. Let’s read ahead and experience the difference

App retention is one of the greatest concerns every app has to deal with and needs to find out the best ways out of it in order to make your app survive the app chaos elegantly. 

Indeed there are certain aspects which must be integrated into the app during the app development process, so the app can fit in the requirements of the business and falls as an absolute fit for the users’ expectations as well.

But with so many features, functionalities, it gets more confusing for the app owners to pick the right strategy for the mobile app, which can help the mobile app from getting doomed, so to avoid the cloud of confusion, we have brought this post today, which clearly speaks that how a simple feature in your app, can help your mobile app to survive the game of the app retention…this feature is none other than the Push Notification.

Motivates users to buy products

When a customer plans to buy something from your app, but adds them in the cart and forgets to buy the product, in such scenario when you send a push notification reminder to your targeted audience so they can complete their purchase.

So with a help of simple push notification, you trigger your audience and help them to stay hooked to your services only.

Offers personalized notification

Your users have a different choices, and the different demand from the users, often lead the users to visit the competitor’s mobile app, since they feel the existing app doesn’t have anything new to serve them, so with a push notification you can easily eradicate this possibility by continuously updating your users, about any new feature or the new update which would suit their taste.

With this, you would help your users to stay engaged with your mobile app only and you can experience a much-engaging user experience.

Works on users’ psychology

When you wake up in the morning, and find a notification on your mobile app, telling you the weather forecast, you would definitely feel touched and would start to notice the app. 

This same strategy is integrated by the Facebook as well, wherein on opening the app or the web page in the morning, you are notified by a beautiful message, which states, Hi XXX, today weather will remain clear in Australia, you can enjoy the sunshine!!!, these small notifications which stay on top of your mobile app, keep reminding the users to about your app.

Now the question comes, that how to make the push notification a successful strategy???

Unfortunately push notification can be a deal-breaker or the maker for your app if you skip following the rules. The rules are quite simple and state:

Keep the content simple

When you decide to proceed further with the push notification then you must remember that your users don’t have much time to understand and act on your notification, so the very first strategy suggests, that more your content would be simple, more it would be preferred by the users. So keep the notification content simple yet engaging with some magic words, like ‘ Grab the deal’ or ‘ (name) you should not miss this deal’, by integrating the words like this, you would allow your users to use your app.

Push platform

The selection of the right platform to send the push platform is also mandatory for the successful push notification strategy. There are many push platforms in the market, such as PushWoosh and Parse to name a few, but you need to pick the most appropriate option as per your business needs.

Notifications must have the frequency

You need to understand a very common and most significant fact, that every user has a personal life as well, and you cannot disturb it with your push messages, so you need to understand that your push notification must not turn out to be an irritating factor for your mobile app, so by keeping this in mind you must set a frequency of your push messages.

Switch on/off option

When it comes to push notification, the more you allow your users to use it as per their convenience they would prefer to use it further. To make this happen, you must let the On/Off option in your mobile app, which would allow the users to set the notification-receiving as per their convenience.

Indeed push-notifications can help your mobile app to retain the users, but only if it is planned and managed with the right strategies to yield the best result out of it and can help you to make your app development a cherishing experience for your business goals.

Also, one another fact which equally matters in the success of a mobile app, and cannot be given a miss at any given cost, is the selection of the right mobile app development company for your app.

I know there are many app development companies in the app development market, and which keep on confusing you further, but you need to be sure of picking a right app development partner, which has the impressive technical experience and the technical exposure to handle your app requirements effortlessly.

If you are finding it hard to find such company for your app concept, then you must get in touch with experienced app builder such as Techugo, which has every bit of these requirements coupled with the renowned clientele list, and help your app to grow immensely.

Jason is a senior Android developer in Australia. He holds great expertise in latest and advanced Android technologies, and ensures to integrate his skills into the mobile app development process.

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Details of Facebook, NCC meeting emerges – Daily Post Nigeria

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Top Management staff of Facebook paid a visit to the Nigerian Communications Commission (NCC), on Thursday, to explore opportunities for collaboration and partnership for infrastructure deployment to strengthen connectivity, enhance businesses and bolster citizens’ embrace of digital culture.

Ibrahima Ba, Network Investment Lead at Facebook Office in the United States, who led the delegation to NCC, stated that robust infrastructure was the bedrock of the massive connectivity that signposts Facebook, WhatsApp and Instagram.

Facebook had successfully undertaken two connectivity projects in Edo and Ogun involving a total of 800 kilometres of fibre connecting institutions and operators towers.

He said that considering the connectivity gap that still exists in the country, there was a need for further expansion of infrastructure as increased penetration of services will require further deployment of infrastructure.

Ba, who declared that Nigeria was important to Facebook being Africa’s most populous country, emphasised that his company looked forward to seeing opportunities for partnerships manifest to ensure infrastructure expansion in fibre connectivity.

Ba advised the NCC to facilitate additional liberalisation of partnership and collaboration processes with stakeholders, a proposition Jerry Ugwu, Deputy Director Legal and Regulatory Services at NCC, assured that the NCC will explore.

Edoyemi Ogoh, Deputy Director Technical Standards and Network Integrity at NCC, who led the team that received the Facebook delegation on behalf of the Executive Vice Chairman and Chief Executive (EVC/CE) of NCC, Prof. Umar Danbatta, commended the group’s interest in the Nigerian market.

He affirmed that NCC was aware of the importance of central infrastructure to the expansion of telecom services, and added that the realisation explained NCC’s adoption of the Open Access Model (OAM) and the licensing of infrastructure companies (Infracos) to cascade fibre to the hinterland of Nigeria.

Ogoh noted that President Muhammadu Buhari’s recent re-designation of NCC’s supervising ministry as Ministry of Communications and Digital Economy was a conformation of Federal Government’s commitment to encouraging more citizens to embrace digital culture.

Stressing that the NCC is central to these processes, the official added that the Minister of Communications and Digital Economy, Dr. Isa Ali Ibrahim Pantami, has continued to demonstrate his commitment to tackling bottlenecks to infrastructure expansion.

He cited the recent meetings between the Minister, the EVC and Dr. Kayode Fayemi, the Governor of Ekiti State and Chairman of Nigerian Governors Forum (NGF) which focused on streamlining and standardization Right of Way (RoW) charges.

Ogoh disclosed that the Commission was finalising processes to institute the ‘Dig Once Policy’ that will encourage operators and other key players in infrastructure segment to have greater strategic collaboration in the laying of fibre especially in the context of the upcoming National Broadband Plan 2020-2025.

On Ba’s delegation were Erik Schmidt, Network Strategy Manager, Facebook Infrastructure; Adaora Ikenze, Head West Africa (Public Policy); Imran Abass, Partner Manager, Sub Saharan Africa; and Fargani Tambeayuk, Africa Public Policy Manager (Connectivity).

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Facebook hammered for Nigerian child trafficking adverts on its platform | P.M. News

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Cameroonian children who fled the fighting in their country’s English-speaking regions are taking refuge in Adagom community in south-central Nigeria, where some have been exploited by people looking to take advantage of their vulnerability. [Photograph: Philip Obaji Jr.]

By Philip Obaji Jr.

The Africans Unite Against Child Abuse, United Kingdom, and Centre for Children’s Health, Education, Orientation and Protection, Nigeria, have criticised Facebook following revelations that children, especially girls, were being trafficked from a refugee camp in Ogoja, Cross Rivers State, after being advertised for labour exploitation on the popular social networking platform.

The groups slammed Facebook for permitting child trafficking to take place on its service and also being slack to take action when such incidents happen.

In a joint statement, the non-profit organisations expressed dismay that it took Facebook 29 hours to suspend the account of the suspect, after investigative journalist, Philip Obaji Jr, had reported the account in contravention of the company’s policies of responding to enquiries within 24 hours.

The report revealed details of a named person, who had used his Facebook page to advertise photos of Cameroonian girls fleeing the ongoing conflict in Southern Cameroon’s Anglophone region.

This conflict has so far displaced millions of people with several thousand staying in refugee camps across Southern Nigeria.

The NGOs were exceptionally concerned that despite this case being reported to Facebook, it took the online platform hours to take action, thereby putting the victims at further risk of harm.

In one of the Facebook posts cited, the person had uploaded an image of a girl he claimed was “intelligent, hardworking and about 17,” and asked persons “interested in hiring her as a maid to inbox me.”

The organisations recalled that this would not be the first time Facebook would be accused of enabling child trafficking on its platforms.

“In 2018, Facebook was severely criticised by NGOs in South Sudan and across the world that its site had been used for the auctioning of a child bride in the country.

“Human trafficking is a growing global problem with over 40 million people at risk, according to the International Labour Organisation.

“Nigeria is known as a source, transit and destination country for human trafficking victims with over one million trafficked each year, according to the Global Slavery Index.

“Human trafficking and slavery is illegal in most countries around the world, including Nigeria,” the NGOs said.

Debbie Ariyo, Chief Executive Officer of UK-based AFRUCA, an anti-child trafficking organisation, said, “It is concerning that social media platforms are increasingly being used by human traffickers to facilitate the sale of human beings, with little being done to address this. Social media platforms have become the 21st century slave markets. This has to stop.”

Betty Abah, Executive Director of CEE-HOPE Nigeria, stated that it appears Facebook has a discriminatory approach to addressing crimes against vulnerable children in Africa than other more advanced parts of the world.

“I do not believe Facebook would have failed to act if this was happening in a European country,” she added.

Both organisations urged the relevant government agencies in Nigeria to act to secure the well-being of refugee children in the country, and investigate the child trafficking allegations to ensure all perpetrators are brought to book.

They also called on Facebook to investigate the case as well as tighten its safeguard mechanisms to ensure that crimes such as human trafficking are completely eradicated on its platforms.

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Facebook Accelerator Startups in Nigeria raises over $500,000 in investments – The Eagle Online

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Startups participating in the second season of the Facebook Accelerator Programme have recorded significant achievements, including raising over $500,000 in committed investments and grants in just three months (halfway through the programme).
Within the same period, they have also made significant product pivots, sealed key partnerships and made progress towards creating unique products with world-class business processes.
These results were recently revealed by Facebook and CcHUB, following its 2019 programmes and training, which took place to support and empower students and entrepreneurs to build locally relevant solutions using advanced technologies at NG_Hub, Facebook’s flagship Community Hub space in partnership with CcHUB.
So far in the programme, the startups have been introduced to multiple venture capitalists and corporate executives and also matched with advisors within the CcHUB Global Advisory network.
These advisors include c-suite executives and experts from companies like Dell, Oracle, IHS Towers, Stanbic IBTC, Cellulant, Old Mutual, Axa Mansard, among others.
Six of the startups contributed to the $500,000 total raised so far, with highlights including:
Chekkit, the only African company to be accepted into a global accelerator, cementing a key partnership for their organisation. They also sealed a partnership with the Fantom foundation for their blockchain product and received a grant from Umdasch Challenge at World Summit Awards 2020.
Haulr emerged second place in the recently concluded Zenith Bank’s hackathon securing N6 million.
Simbi interactives sealed key partnerships and have so far received $35,000+ in investments and grants.
Student team, Vinsighte has completed its prototype that reads books to the visually impaired using computer vision.
AirSynq, completed its balloon satellite prototype and has enterprise clients on the waiting list for its product launch in February.
Gradely launched the beta version of its product, and received its first set of customers, whilst increasing the number of schools they are present in by 200 per cent.
These startups and many more will be showcasing their products and solutions aimed at tackling problems across multiple sectors to corporate executives, multinationals and other potential partners during the annual Facebook Accelerator Programme Innovation Showcase week in February 2020.
Speaking on the development, Adaora Ikenze, Head of Public Policy for Anglophone West Africa at Facebook, said: “The numbers speak for themselves, and further reinforces that the work and investments we are undertaking here in Nigeria are having real impact. At Facebook, we are passionate about helping developers and entrepreneurs to grow. We believe in empowering small businesses through our platforms to help more people launch and grow their businesses, which translates to real impact for their communities and local economies.”
Also speaking, Bosun Tijani, Chief Executive Officer, CcHUB, said: “This is yet another extremely brilliant cohort of startups from the Facebook acceleration programme which we are deeply proud of. This goes to further highlight the readiness of innovators across Africa to leapfrog development on the continent with technological innovation. We are delighted to be part of this journey with Facebook in its desire to inspire African entrepreneurs to be among the best in the world.”
With three months remaining, the cohort of season two of the Facebook Accelerator Programme will be undertaking workshop sessions, faculty one-on-ones, growth planning, Industry Advisor Sessions and mock pitches, rounded off with a demo day in April, the end of the programme.
For more information on the Facebook Accelerator Programme Innovation Showcase, visit www.bit.ly/isw-2020.

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Facebook stops plans to put ads on WhatsApp

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In 2019, it was announced at the Facebook Marketing Summit that advertisements would be appearing in WhatsApp Status. Recently, Facebook disclosed it has quit plans to start posting ads on WhatsApp.

WhatsApp will bring Stories Ads in its status product in 2020. #FMS19 pic.twitter.com/OI3TWMmfKj

— Olivier Ponteville (@Olivier_Ptv) May 21, 2019

According to a report by The Wall Street Journal, the team that was set up to work on integrating ads to the app were dissolved and as a result, their work was “deleted from WhatsApp’s code”. Though the app up to this time is ad-free, Facebook still plans to harmonise ads into WhatsApp’s Status feature.

The report further said that Facebooks’s plan to monetise WhatsApp is part of what made WhatsApp co-founder Jan Koum exit the company in 2018 and closely followed months after by his fellow co-founder Brian Acton.

Also, the drawback in putting ads on WhatsApp has led Facebook to alternatively focus on WhatsApp features that will “allow businesses to communicate with customers and organize those contacts.”

Acquired for $22 billion (₦7,974,956,000) in 2014 by Facebook, WhatsApp is one of the most used social media platforms in the world and in Nigeria especially, according to a report. And with new features been added to the Facebook-owned apps, it may seem that the company is unrelenting in making its platform indispensable.

It can be recalled that in 2019, Facebook introduced ‘catalogs’ to its WhatsApp Business app and also Facebook Pay to the market. Although, these features are yet to be available in the African market.

Presuming that ads on WhatsApp would be ultimately launched, the WhatsApp status feature which was copied from Snapchat stories might be carrying ads in between the status just like Instagram stories.

On a brighter note, ads in between WhatsApp stories would be of an advantage to small business owners who already use their WhatsApp status as a tool to market their services. Additionally, these businesses could also create ads to target their prospective customers on the app.

It would also be another huge source of revenue for Facebook as WhatsApp is yet to be monetised while Facebook and Instagram are already generating revenue for the company via customer replies through its new WhatsApp Business API, Facebook Marketplace, ads placement on Instagram and so on.

Attend Techpoint SME Clinic 2020 and stand a chance to win ₦100,000 (CFA 160,000) for your business. Register now for FREE.

Techpoint is hosting an awards ceremony to reward the most outstanding players in the Nigerian startup ecosystem (2015 – 2020). You can nominate your favourite startups now.

Want more stories like this? Subscribe to the Techpoint Africa Newsletter.

Woman in Tech | I write about social media and internet culture | Photography enthusiast.

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Facebook to Unveil New Privacy Updates, it’s First Since Cambridge Analytica Scandal

Popular social media platform, Facebook has announced plans to unveil a new update to its Privacy Checkup Tool. The updates which would be revealed at the CES 2020, would be Facebook’s first significant update since the Cambridge Analytica scandal.

Facebook Updates Privacy Checkup Tool, it's First Since Cambridge Analytica
Facebook set to reveal an update to privacy tool at CES 2020

Facebook’s Privacy Checkup tool was created in 2014 to allows users control access to personal information like email address and phone number.

However, in early 2018, Facebook faced a major privacy scandal when Cambridge Analytica illicitly harvested personal data from up to 87 million users without their consent.

Also, in July last year, Facebook was fined a record $5 billion for using phone numbers intended for two-factor authentication in its advertising. It also accidentally stored passwords in plaintext, thus exposing users to hackers and scammers.

The Facebook privacy updates will be introduced based on issues that users were most concerned about. They will provide more privacy control over personal data to avoid the recurrence of another major scandal.

Facebook Updates Privacy Checkup Tool, it's First Since Cambridge Analytica
The Update to the privacy tool allows users to choose who to see what they share

The privacy update increases the categories of the Privacy Checkup tool from three to eight. It would also come under four different topics: Who can see what you share; How to keep your account secure; How people can find you on Facebook; and Your data settings.

The new tools will give users one central tab where they can change settings to choose who can view their profile. They could also control who can send them friend requests as well as enable two-factor authentication and permissions settings for third-party apps.

For users who log into other apps and websites with their Facebook accounts, there would be a Data Settings section. This section provides a convenient location where users can revoke access permissions to those apps and websites.

However, the Facebook Privacy Checkup updates appear to mainly address privacy concerns on the social platform itself, not away from it. As such there are strong concerns that data brokers, miners and advertisers can still target entire groups of people using the social network.

The post Facebook to Unveil New Privacy Updates, it’s First Since Cambridge Analytica Scandal appeared first on Technext.

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Best Facebook Games List 2020 – Facebook Instant Games

Games are a great way for us to relax our mind and ease stress. However, playing the right game when you are bored can go a long way to relief your mind and give you fun. Therefore, I understand that apart from chatting with friends and loved ones some Facebook users do seek interesting games to play. Furthermore, this is why I have crafted the entire best Facebook games list 2020 to help Facebook account holders to enjoy instant games online.

Best Facebook Games List 2020 – Facebook Instant Games

Therefore, if you have not tried playing Facebook instant games before, this is a good chance to do so. However, some Facebook users do not even know where they can find these games. Also, some Facebook account users do not know they can play games on the Facebook platform. Basically, apart from chatting on Facebook, uploading your pictures and videos you can as well look for interesting games to play.

Play Facebook Games with FriendsFacebook Gameroom

Playing games on Facebook is very fun as you can play Facebook games with friends. This really sounds interesting as apart from chatting with friends and making Facebook live videos you can as well play games with your Facebook friends. However, these make it more fun filling as you have the chance to your game scoreline with your friends.

How to Access Facebook Instant Games

Therefore, if you want to access the Facebook instant games platform just go through these steps below.

  1. Another list of features will then dropdown. Here you will see the Games Feature after Friends list. Click on it, it will then take you straight to the game room

All Best Facebook Games List 2020

Here are all the best Facebook Instant games you can play to keep you stress-free and will make you enjoy your day.

  • Soccer Football League
  • Kiss Sweety
  • Fifa 2019 Football
  • Soccer Penalty 2019
  • Playing Soccer
  • Fifa 2020 Football
  • Boxing Star
  • Penalty Shootout
  • Fatal Sniper
  • Golden Boot
  • Pro Evolution Soccer 2020
  • Cristiano Ronaldo Kick n Run.io
  • Foot Soccer
  • Bullet Fury
  • PUBG Mobile
  • Bb-tin-shooter
  • Toon Cup
  • Car Racing
  • First Kiss
  • Hill Climb Racing
  • Free Fire Battle Royal
  • Racing Moto Fast Speed
  • Spiderman ultimate
  • GTA City Theft GD
  • Car Racing Top Free Ride
  • Extreme Moto Winter
  • Archer Master
  • Field of Battle
  • Beso-kissing Game
  • Spiderman Stickman Jump
  • Moto Extreme Team
  • Mad Shark
  • Batman vs Superman
  • Stickman Warrior
  • Elite Sniper for Pubg 3D
  • Car Driving Simulator
  • Puppet Soccer Challenge
  • My Dream Wedding
  • Call of Duty Battleground
  • Pubg Kill enemies 3D
  • Shooter Zombies
  • Barbie’s & Ellie’s Doctor Game
  • Surgery Simulator
  • Hot Lip Kiss
  • My New Born Pet Baby
  • Disney Barbie’s Beach Swimsuit
  • Disney Barbie’s Crazy weekend
  • Adriana Hairstyle
  • Anna Theme Room Design
  • Nail Salon
  • Baby in Kitchen
  • Barbie Fashionista Dress up
  • Frozen Christmas Hairstyle
  • Ice Cream
  • Granny SpongeBob Evil
  • Rope Cut
  • Happy Glass
  • Chess
  • Spin the Bottle
  • Candy Crush
  • Train Snake
  • Push Block
  • Castle Defense
  • Trivia Crack
  • Snow Racing.io
  • Billiards Club Las Vegas
  • Garden Tales
  • Five in a Row
  • Trivia Quiz
  • Subway Surfers

The post Best Facebook Games List 2020 – Facebook Instant Games appeared first on Bingdroid.

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Chinese Church Elder Sentenced to Four Years In Prison Over Gospel Tracts

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Qin Defu was sentenced to prison due to his involvement with 20,000 Christian books used by the 5,000-member church

Early Rain Covenant Church Elder Qin Defu jailed 4years over gospel tracts.
Early Rain Covenant Church Elder Qin Defu jailed 4years over gospel tracts.

Early Rain Covenant Church Elder Qin Defu has been sentenced to four years for sharing gospel tracts.

This is in contradiction to a promise given to his family, in which authorities guaranteed if Qin accepted a state-appointed attorney, he would be released.

Elder Qin was charged with “illegal business operations” for having books for the church and sentenced to four years in prison.

Qin Defu was sentenced to prison due to his involvement with 20,000 Christian books used by the 5,000-member church, according to persecution watchdog ChinaAid.

“Police reneged their earlier promise to his family that if they accepted a government-appointed attorney, they would ‘go through the formalities then release him,’” Early Rain Covenant Church Pastor Wang Yi‘s lawyer’s said, according to a Facebook post from a group affiliated with the church.

“At brother Qin’s trial, we learned that the charge of ‘illegal business operations’ only concerned 20,000 books for the church’s own use (most of these were small gospel tracts like ‘The Good News You Don’t Want to Hear’), and Pastor Wang Yi actively took most of the responsibility for this in his testimony. Based on this, I estimate that Pastor Wang Yi will be sentenced to no less than 10 years in prison.”

Recommended: Chinese Pastor Wang Yi Sentenced to Nine Years In Prison

Approximately 50 others from the church have been jailed, and some of those who have not been imprisoned have been subjected to harassment by the police or placed under house arrest, according to the Facebook page run by church supporters.

China ranks number 27 in Open Door’s list of top 50 countries where it is most deadly to be a christian.

CONTINUE TO PRAY FOR THE CHURCH IN CHINA

CONTINUE TO PRAY FOR CHRISTIANITY IN CHINA

The post Chinese Church Elder Sentenced to Four Years In Prison Over Gospel Tracts appeared first on Believers Portal.

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Easy way to set Facebook to Private 2020 – Facebook.com

Hey guys we are on again to show you an easy way to set Facebook to private 2020. Basically, it’s no doubt that security is one major form of our lives right now. However, most people on social media like Facebook, Instagram, and Snapchat and so on like to keep their accounts private. This is not just because they love to but because they want to keep some standard of their information secret.

Easy way to set Facebook to Private 2020 – Facebook.com

Particularly, it is never a doubt as well that Facebook is one of the most used social media platforms today. Therefore, Facebook is a unique place to connect with old friends and as well make new ones. More so you can as well sell and buy with the Facebook marketplace feature and promote your business also with the Facebook advertising feature.

Basically, this is to say there is so much activity you can do using the Facebook platform. However, sometimes keeping your Facebook account private is a way of keeping your Facebook account safe from unwanted people. Furthermore, this also helps you to regulate the kind of persons you want on your Facebook friend list. So without wasting more of your time let me show you how to go about getting the easy way to set Facebook to private 2020.

Steps on How to Make Your Facebook Private 2020

  1. Locate the privacy shortcut at the top right corner of your screen. Therefore, you will see a three-stripe horizontal like icon click on it or you will see an arrow-like icon click it and a menu will dropdown.
  2. Scroll down to the settings icon at the bottom and click on it.
  3. Furthermore, it will then take you to the Privacy and tools page. Therefore, on this page, you can then edit your Activities on Facebook and set how people can find and contact you. Also, make your Facebook account public or private.

Basically, with this easy way you can edit your Facebook account to suit your profile. Also, you can set your privacy status in any way you prefer it to be. This is the easy way to go about setting your Facebook account private.

The post Easy way to set Facebook to Private 2020 – Facebook.com appeared first on Bingdroid.

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Phone Numbers Of 267 Million Facebook Users Exposed Online In A Data Breach

Millions of Facebook users have had their data being exposed online. This follows a discovery by security researchers who found an unsecured database containing personal details to 267 million Facebook users. The database was reportedly left open for nearly two weeks.

It was first discovered on 14th December but was first indexed on 4th December.

The database contained personal information of users ranging from full names, phone numbers, and Facebook user IDs. Other details like payment information are said not to have been exposed.

The team – security researcher Bob Diachenko along with Comparitech, said that they discovered an unsecured Elasticsearch database rich in personal details of millions of Facebook users. The most affected users reside in the US. Users who have not set their profiles to private have been said to be the most affected ones.

The team already notified the host of the database, who has since pulled it offline. These data had already been shared on a hacker forum two days after it first appeared online on Dec 12th, according to Diachenko.

It is not yet known how these data were obtained, but the first theory trying to explain this is that the data may have been stolen from Facebook’s developer API. If that is true, then this might have happened before the company restricted developer access to users’ personal data like phone numbers in 2018.

Another way this data could have been obtained is through scraping. Or, the Facebook API may have a glitch that could still let developers access this type of data from users.

“A database this big is likely to be used for phishing and spam, particularly via SMS,” Diachenko said. “Facebook users should be on the lookout for suspicious text messages. Even if the sender knows your name or some basic information about you, be skeptical of any unsolicited messages.”

The researchers recommend that users should update their privacy settings to private which decreases the chance of their data being scraped.

Facebook has not commented on the matter, to date. This is, however, not the first time this is happening. Back in September, discovered an open server with hundreds of millions of phone numbers belonging to Facebook users.

Follow us on TelegramTwitterFacebook or  to ensure you don’t miss out on any future updates.

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