Twitter announces ban on all political ads – TheCable Lifestyle

be banning political globally, starting November 22nd, according to by , the platform’s , on Wednesday.

The , according to Dorsey, comes on the back of the growing over from on .

He also explained for the ban, saying that portends “risks to ” — though it is effective for commercial advertisers.

“We’ve made the decision to stop all political advertising on Twitter globally. We believe political reach should be earned, not bought. Why? A few reasons,” he wrote in a flurry of tweets.

“While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics.”

We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵

— jack 🌍🌏🌎 (@jack) October 30, 2019

A political message earns reach when decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political on people. We believe this decision should not be compromised by .

— jack 🌍🌏🌎 (@jack) October 30, 2019

While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.

— jack 🌍🌏🌎 (@jack) October 30, 2019

Dorsey said a full will be unveiled to the on November 15.

“We’re well aware we‘re a small part of a much larger political advertising ecosystem. Some might argue our actions today could incumbents. But we have witnessed many reach massive scale without any political advertising. I trust this will only grow,” he wrote.

We’re well aware we‘re a small part of a much larger political advertising ecosystem. Some might argue our actions today could favor incumbents. But we have witnessed many social movements reach massive scale without any political advertising. I trust this will only grow.

— jack 🌍🌏🌎 (@jack) October 30, 2019

According to the CEO of the microblogging platform, the decision was taken to off potential problems from “-based optimization of messaging and micro-targeting, unchecked misleading , and deep fakes.”

The ’s decision comes at about the same when , its social media rival, ruled out a political ads.

Mark , Facebook , had premised his decision on the that a ban on political advertising would hand incumbent politicians control of the media.

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