Andre Iguodala, which has since been acquired by Procter & Gamble, electric scooter startup Lime and many others. Now, he’s joined the board of directors over at Jumia, an African e-commerce startup that became the continent’s first unicorn back in 2016.

“For me, it’s really important becae I have a lot of roots in with my father being from Nigeria,” Iguodala told Crunch over the phone this week. “I’m proud of that and willing to do a lot of things with a company that’s on the forefront of the as a whole.”

This is not Iguodala’s first time serving on a startup’s board of directors, but it’s the only one he’s currently serving on. Iguodala previoly served on the board of Twice, an online resale store, which eventually sold to eBay. At , Iguodala is on the compensation committee, where he looks at hiring, and how to attract talent and ensure ns continue to have a place at the table. It’s worth noting that co-s Sacha Poignonnec and Jeremy Hodara are not n.

“We’re having conversations about diversity and making sure the n culture is in the company, and Sacha [ Sacha Poignonnec] is doing a great job with that,” Iguodala said. “I want to make sure we’re hiring from within and making sure the people we’re affecting and helping are involved with the company as far as hires go.”

Within ’s scene, there’s an ongoing conversation about the role of Westerners, expats and repats.

“That’s definitely something that’s been on my radar,” Iguodala told me. He pointed to how has a wealth of natural resources, including petroleum, natural gas, gold, diamonds and more.

“Everyone is about growth and where they align themselves financially,” he said. “You can do it morally the right way.”

Iguodala says he’s also helped brainstorm new biness opportunities for . For example, Iguodala said he suggested to Poignonnec that the startup expands into brick and mortar. Given the trend in where companies establish themselves online and then open brick and mortar locations (e.g. Amazon), Iguodala suggested that as a possibility for .

Down the road, Iguodala envisions exploring additional opportunities in ’s scene, but that it’s “not something I’m trying to rh.” He has a couple of trips to planned for this summer, but his main foc right now is on .

“I feel really strongly about it especially becae I have roots there,” Iguodala said. “I’m trying to incorporate the roots of within the company and continue to expand and get people on the platform. There’s so much room for growth — not jt for the company but for the continent.”

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