Y Combinator-backed Trella brings transparency to Egypts trucking and shipping industry

has become one of the key ways that from emerging get the attention of American investors. And arguably no clutch of has benefitted more from ’s attention than startups from tackling the the logistics market.

On the heels of the the had seen with , which is valued at over $1 billion — and the in the billion-dollar Latin American delivery , Rappi, several startups from the Northern and Southern , , and Southeast have gone through the program to get in front of ’s . These are companies like Kobo360, NowPorts, and, most recently, Trella.

The Egyptian company founded by Omar Hagrass, Mohammed el Garem, and Pierre Saad already has 20 shippers using its service and is monitoring and managing the shipment of 1,500 loads per month.

“The best way we would like to think of ourselves is that we would like to bring more to the industry,” says Hagrass.

Like logistics management services, Trella is trying to consolidate a fragmented industry around its that provides price transparency and increases efficiency by giving and shippers better price transparency and a way to see how cargo is around the country.

If the similar to what and are trying to do in and Kenya, respectively, it’s because Hagrass knows the founders of both companies.

ecosystems in these emerging markets are increasingly connected. For instance, Hagrass worked with Kobo360 Ozor at before launching Trella. And through Trella’s existing investors (the company has raised $600,000 in from Algebra Ventures) Hagrass was introduced to Sandler the of Lori Systems.

The three executives often compare notes on their startups and the logistics industry in Northern and , Hagrass says.

While each company has challenges, they’re trying to solve an incredibly difficult problem and one that has implications for the broader economies of the in which they operate.

For Hagrass, who participated in the Tahrir , launching Trella was a way to provide directly to everyday Egyptians without having to worry about the .

“It’s three times more expensive to goods in than in the .,” says Hagrass. “Through this platform I can do something good for the country.”

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